Genius Litter Cat Litter Update | Shark Tank Season 15

Ramon Van Meer’s cat, Quinsel, got seriously sick from a urinary tract infection. Ramon didn’t know anything was wrong until it was almost too late. That experience led him to create Genius Litter, a type of cat litter that changes color based on what’s in the cat’s urine, helping owners catch health problems like infections or kidney issues early. Will the sharks detect an investment-worthy product? Find out in our Genius Litter update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Genius Litter after Shark Tank.

Ramon pitched his cat litter on Shark Tank Season 15, seeking $250,000 for 4% equity. After his pitch, he got a 3-shark deal with Mark Cuban, Lori Greiner, and Robert Herjavec. They offered him $250,000 for 8% equity, plus 2% advisory shares.

In terms of a Genius Litter update, the company expanded its product line to include a health-indicating topper and dog pee pads in 2024. Further, they reported that 70% of its sales come from Amazon, Chewy, and Walmart.

Shark:	Result:
Mark Cuban, Lori Greiner, and Robert Herjavec	Accepted deal for $250,000 for 8% equity, plus 2% advisory shares
Kevin O’Leary	No offer
Emma Grede	No offer

Shark Tank Genius Litter Pitch

• Entrepreneur: Ramon Van Meer
• Business: Cat litter
• Ask: $250,000 for 4% equity
• Result: $250,000 for 8% equity, plus 2% advisory shares
• Sharks: Mark Cuban, Lori Greiner, and Robert Herjavec

Ramon walked into Shark Tank holding a stuffed cat named Kevin O’Purry and got straight to the pitch.

He explained that many cat owners can’t always tell when their pets are sick. He almost lost his own cat, Quinsel, to a urinary tract infection. That experience inspired him to create Genius Litter.

Genius Litter is a silica-based cat litter designed to detect early signs of illness. The litter changes colour based on pH levels in the cat’s urine.

For example, red may indicate kidney issues, while blue or green can suggest a urinary tract infection. Yellow or orange might signal problems like metabolic acidosis.

In short, it works like a built-in health monitor. Ramon said the product gives cat owners peace of mind and a chance to act early.

Additionally, the litter is lightweight, low-dust, and doesn’t track around the house. It also traps odour effectively. For every bag sold, the company donates ten meals to shelter cats.

Guest shark Emma Grede asked if similar products existed. Ramon pointed to Pretty Litter, but explained that his version is safer and more comfortable for cats.

Genius Litter uses smaller silica grains that are softer on paws, create less dust, and come at a more affordable price.

In terms of cost, each bag sells for $24.99 and costs $4.71 to produce. With shipping and packaging added, the total landed cost goes higher.

Year-to-date, Genius Litter had generated $3.1 million in revenue, with $465,000 in profit. The previous year, sales reached $3.6 million, though profit was lower at $145,000.

Ramon also broke down his sales channels. 70% comes from Amazon, Chewy, and Walmart. Another 24% is from retail, and the rest comes through his direct-to-consumer website.

Next, he introduced two new products: a litter box topper that uses the same health detection feature and upcoming dog pee pads with similar technology.

Kevin O’Leary noted the potential, especially since he had invested in BasePaws, a pet DNA company that later sold for $50 million.

However, not everyone was ready to jump in. Emma liked Ramon, but wasn’t familiar enough with the pet space.

Mark Cuban said he didn’t want to be in the pet business either and was out.

Kevin and Lori Greiner teamed up. They offered $250,000 for 10% equity, with a $2 royalty per unit until they recouped $1 million.

Ramon pushed back. He didn’t want a royalty structure. So, Kevin revised the deal to $250,000 for 20% equity, no royalty.

Then Robert Herjavec jumped in. He offered $250,000 for 10% equity. Ramon asked if all three would go in together at 10%. They countered with 15%, and Ramon came back with 13%.

Before they could respond, Mark came back in. He offered $250,000 for 8% equity.

Lori and Robert decided to match Mark’s offer and added 2% in advisory shares. Kevin dropped out. Mark joined Lori and Robert.

After a long negotiation, Ramon finally accepted the deal for $250,000 for 8% equity, plus 2% advisory shares from Mark, Lori, and Robert.

With three sharks on board, let’s find out where the company stands now in our Genius Litter update.

Shark Tank Genius Litter Update

Based on recent findings for our Genius Litter update, we found that there is no public information confirming that the deal with Mark, Lori, and Robert officially closed post-show.

In the weeks that followed the episode, Genius Litter saw a boost in exposure and goodwill.

The company donated $100,000 worth of litter and pet food to animal shelters in the Austin area.

Genius Litter also expanded its product line. In 2024, they launched a health-indicating topper for traditional litter and dog pee pads using the same pH-sensitive color-change tech.

A standard 6-pound bag sells for $24.99, and subscribers get a small discount. Each bag helps fund their mission, too. 10 meals are donated to shelter cats for every bag sold.

In 2025, Ramon ran a pricing experiment under another brand (Afina), testing if buyers would pay more for U.S.-made goods.

None did, confirming that customers still choose price over origin in most cases.

If you’re a pet owner and want to keep tabs on your cat’s health while supporting shelter animals, you can buy a bag from their website.

You can also follow them on Instagram to see customer reviews and updates.

We’ll share more when we have it in our next Genius Litter update.

In the meantime, you can check out our other company updates from Season 15 Episode 13 by following the links below!

• Au Baby Update
• Modern Picnic Update
• Torch Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.