Genius Litter Cat Litter Update | Shark Tank Season 15

Entrepreneur Ramon Van Meer pitched his cat litter during Shark Tank Season 15. Genius Litter is cat litter with built-in health indicators. This helps you to better detect bladder or urinary tract issues before conditions turn serious. Will the sharks detect an investment-worthy product? Find out in our Genius Litter update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to Genius Litter after Shark Tank!

Ramon Van Meer appeared on Shark Tank Season 15 and got a 3-shark deal with Mark Cuban, Lori Greiner, and Robert Herjavec. In terms of a Genius Litter update, the company is still in business and is focused on expanding its product line.

Shark: Result:
Mark Cuban, Lori Greiner, and Robert Herjavec Accepted deal for $250,000 for 8% equity, plus 2% advisory shares
Kevin O’Leary No offer
Emma Grede No offer

Shark Tank Genius Litter Update

Genius Litter update

  • Entrepreneurs: Ramon Van Meer
  • Business: Cat litter
  • Ask: $250,000 for 4% equity
  • Result: $250,000 for 8% equity, plus 2% advisory shares
  • Shark: Mark Cuban, Lori Greiner, and Robert Herjavec

Ramon Van Meer loves his cat and wants to have a better way to monitor his health for various sicknesses. That’s why he came up with Genius Litter.

Monitor Your Cat's Health
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Genius Litter is a smart cat litter, that changes color if the cat is sick. The health indicators are based on color and can detect blood, albumin, abnormal PH levels, and abnormal alkaline levels.

Additionally, Genius Litter is also very lightweight, does not track through the house, and does a great job hiding odor. Further, with every bag sold, Genius Litter donates 10 meals to pet shelters.

The litter is silica-based and mixed with a PH tester, allowing it to change colors. Although there is a competitor on the market doing something similar, Ramon explains that Genius Litter uses safer silica, has better odor control, and produces less dust.

In terms of cost, it retails for $24.99 a bag and costs $4.71 a bag to make. However, the landed cost is a bit more with packaging and shipping.

With all of that, their product is cheaper than the competitor’s.

In terms of sales, year to date (YTD) they have hit $3.1 million. The company is also profitable, earning $465,000 YTD.

During the year prior to filming, Ramon did $3.6 million in sales and profited $145,000.

Ramon’s sales are mostly made online, with 70% coming from Amazon, Chewy, and Walmart combined. His other sales breakdown to about 24% retail, and the remainder percentage being direct to consumers.

He also has two other products under the Genius Litter brand. These include a topper with the same health detectors built in, and a doggy pee pad with the same health-indicating technology.

Guest shark Emma Grede speaks up with praise for Ramon’s accomplishments. However, the pet space isn’t for her in regard to investments, therefore she is out.

Mark Cuban feels similarly to Emma, and because he doesn’t want to be in the pet business, he is also out.

Kevin O’Leary and Lori Greiner go in together and offer $250,000 for 10% equity. Their deal also includes a $2 per unit royalty, until they make $1 million.

Although Ramon appreciates the deal, he says he’s not interested in a royalty deal. With that, the two sharks counter with $250,000 for 20% equity and no royalty.

Then, Robert offers Ramon $250,000 for 10% equity. With that, Ramon asks if the three sharks with offers would consider all going in together.

Ramon asks for $250,000 for 10% equity but for all three sharks. However, the sharks counter at 15% equity.

The founder counters again with 13%, and while they agree, he is frustrated with the high equity. Picking up on this, Mark comes back in to offer $250,000 for 8% equity.

As things heat up in the Shark Tank, Lori and Robert go in together, matching Mark’s offer, plus 2% advisory shares. Lori and Robert try to get Kevin in on the new deal, but he declines.

However, Mark steps in to join Lori and Robert. After a long negotiation, Ramon finally accepts the deal for $250,000 for 8% equity, plus 2% advisory shares.

What happened following Shark Tank? Keep reading our Genius Litter update to find out all the details!

We have great news to share in our Genius Litter update! The company received a massive boost in sales after appearing on Shark Tank, which will likely lead to a lot of repeat customers.

With over 6,000 reviews on Amazon and an average of 3.5 stars, customers seem mostly happy with the product. You can learn more about the products on the Genius Litter website, and pick some up there, or on Amazon.

They’ve also added a new product, which is a cat supplement that gets sprinkled on food. Check that out too, if your cat needs a boost of nutrition!

Once the dust settles, we will circle back for another Genius Litter update to see what Ramon and the sharks are up to!

In the meantime, you can check out our other company updates from Season 15 Episode 13, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!