Hummus is an old Middle Eastern treat, but Jesse Wolfe thinks the flavors are outdated. In
Shark Tank O’Dang Hummus Update
- Entrepreneur: Jesse Wolfe
- Business: Hummus with new and innovative flavors
- Ask: $50,000 for 10% equity
- Result: $50,000 for 20%
- Shark: Lori Greiner and Robert Herjavec
O’Dang Hummus started with three great flavors: Buffalo, Spicy Black Bean, and Dill Pickle. Jesse stood by these flavors, and said that they add a lot to the traditional hummus market.
Though his competitor owns most of the market share, his flavors stand out and make a huge impression. With his charm and proof of concept, he’s managed to secure a purchase order with Publix – one that crashed Publix’s website!
The sharks loved the hummus. It costs $1.25 for Jesse to make a tub of hummus. Wholesale is $2.25 per, while retail prices are closer to $5 for an 8-ounce tub. It seemed that everything was going right for Jesse.
However, Barbara Corcoran was the first shark to drop out of the deal. She thought that Jesse was naïve and underestimated how much it would cost to take his products to big retailers.
However, the other sharks seemed interested. Robert Herjavec wanted a food product in his portfolio, so he offered $50,000 for 15% equity.
Kevin O’Leary chimed in as well. He knew a lot about food retail and offered his experience as well as $50,000 for 20% equity. Jesse didn’t answer Kevin’s offer directly. Instead, he asked Lori Greiner if she’d like to go in with Robert. Lori said she’d do it, but she wants a 25% equity split between them for $50,000.
Jesse countered for 20% equity instead. Although Mark Cuban was still in, Lori and Robert accepted Jesse’s deal. Where does that leave the company? Find out in our O’Dang Hummus update.
While O’Dang Hummus is still doing okay, it’s not doing as great as Jesse thought it would. Our O’Dang Hummus update revealed that the deal with Lori and Robert was never finalized.
Despite this, Jesse’s O’Dang Hummus is sold at more than 70 retailers in New York, 7 retailers in Detroit, and 13 locations in Los Angeles. New products are added to the line-up all the time, so we’re sure these unique flavors are going places!
You can find O’Dang Hummus at locations in those three cities, as well as on the O’Dang website.
What about the other products featured in Season 7 Episode 2? You can find our company updates for the rest of the episode below.
For more company and product updates, don’t forget to stop by our Season 7 products page.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!