O’Dang Hummus Update | Shark Tank Season 7

Jesse Wolfe came up with O’Dang Hummus after having his wisdom teeth removed and getting sick of eating milkshakes. His girlfriend introduced him to hummus, but he found the usual flavors boring, so he started making his own with bold twists like Buffalo and Dill Pickle. People loved it, and he later added bottled hummus dressings that are healthier and easy to use. Can Jesse take O’Dang Hummus to the next level with help from a shark? Let’s find out in our O’Dang Hummus update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to O’Dang Hummus after Shark Tank.

Jesse entered Shark Tank Season 7, seeking $50,000 for 10% equity in O’Dang Hummus. After his pitch, he left, securing a deal with Lori Greiner and Robert Herjavec for $50,000 for 20% equity.

In terms of an O’Dang Hummus update, the company expanded its retail presence by securing deals with Walmart, Whole Foods, and Publix. In 2020, it rebranded to O’Dang Foods and launched new plant-based products.

Shark	Result
Lori Greiner and Robert Herjavec	Accepted offer of $50,000 for 20% equity
Kevin O’Leary	$50,000 for 20% equity
Mark Cuban	No offer
Barbara Corcoran	No offer

Shark Tank O’Dang Hummus Pitch

• Entrepreneur: Jesse Wolfe
• Business: Hummus with new and innovative flavors
• Ask: $50,000 for 10% equity
• Result: $50,000 for 20%
• Sharks: Lori Greiner and Robert Herjavec

Jesse stepped into Shark Tank with a clear goal—to shake up the hummus industry with bold flavors and a fresh take on a traditional dip.

He needed an investment to expand production, meet rising demand, and strengthen partnerships with retailers like Publix.

He introduced the sharks to his first three flavors: Buffalo, Spicy Black Bean, and Dill Pickle, emphasizing how they stood out in a market that lacked innovation.

Handing out samples, Jesse watched as the sharks reacted. Mark Cuban especially loved the Black Bean Salad Dressing, calling it fantastic.

Jesse explained that hummus had been around for over 900 years and insisted that the traditional version tasted like it.

He even mentioned Sabra, the market leader, proving he knew exactly what he was up against.

To push the brand further, Jesse developed a hummus-based dressing, which contained no dairy, no corn syrup, and was completely organic and gluten-free.

His product was already making waves, with a purchase order from Publix so large that it crashed the retailer’s website.

Kevin O’Leary wanted to know how much revenue Jesse expected if the Publix deal went through.

Without hesitation, Jesse projected over $3 million in sales, assuring the sharks that Publix was fully on board.

Production costs were $1.25 per tub, with wholesale pricing at $2.25 and retail prices at $5 for an 8-ounce tub. Everything seemed to be lining up, but not all the sharks were convinced.

Barbara Corcoran admired Jesse’s enthusiasm but believed he underestimated the challenges of breaking into the food industry.

Based on her experience, she knew how difficult it was to secure and maintain shelf space, so she decided to pass.

Robert Herjavec, however, wanted to add a food brand to his portfolio, so he offered $50,000 for 15% equity.

Kevin followed with his own $50,000 offer for 20% equity, leveraging his experience in food retail.

Rather than answering Kevin directly, Jesse turned to Lori Greiner and asked if she would join Robert.

Lori agreed but wanted a 25% equity split between her and Robert for the same investment.

Jesse countered at 20% equity. Although Mark stated he was still in, Lori and Robert accepted after some back-and-forth.

Jesse gave Mark a final glance, but turned back to Robert and Lori and said ‘Done’, and the deal was struck.

Now, let’s check out our O’Dang Hummus update to see how Jesse and the brand have fared since the show.

Shark Tank O’Dang Hummus Update

Our O’Dang Hummus update found that the investment with Robert and Lori never materialized.

According to Jesse, the deal fell apart due to conflicting visions. The sharks wanted to take O’Dang Hummus to QVC, while Jesse remained focused on grocery store expansion.

By 2018, Jesse secured a major deal with Walmart, bringing his hummus dressings to 2,000 stores, alongside partnerships with Whole Foods and Publix.

In 2020, the company rebranded to O’Dang Foods,  launching a new line of smoother dressings, additional plant-based options, and a vegan mayo made with aquafaba and sunflower oil.

The company went out of business in January 2020. Jesse now runs Wolfepack Ventures, a CPG food and beverage consulting and investment firm.

With the company no longer in business, this will be our final O’Dang Hummus update.

What about the other products featured in Season 7 Episode 2? You can find our company updates for the rest of the episode below.

• Splikity Update
• Mikki Bey Eyelash Extensions Update
• Loliware Update
  

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.