As a busy law student and dog owner, Anastasia Balyura didn’t want to leave her pup home all the time. She needed to come up with a solution and her wearable dog carrier was just the thing. Will the sharks be impressed enough by her product to strike a deal on
Shark Tank Heart Pup Update
- Entrepreneurs: Anastasia Balyura
- Business: Wearable, dog Carrier
- Ask: $25,000 for 10% equity
- Result: $50,000 for 40% equity
- Sharks: Daymond John
Anastasia entered the tank explaining that she brought Trixie with her wherever she went, even to law school. She then took off her jacket, only to reveal that Trixie was her adorable long-haired Chihuahua. The little dog was being worn in Anastasia’s Heart Pup carrier. The sharks thought Trixie was adorable.
Anastasia told the sharks that she’d been selling the product for a little less than a year and had made $135,000 in sales. During this timeframe, she has sold 980 units at a price point of $138 each. She also mentioned that it only costs her $16 for the fabric and production costs. Daymond John was impressed with her margins.
The sharks wanted to know a little bit more about what the money would be used for. Since Anastasia was still hand-making each individual unit, she told the sharks that she would try to use the money to get a factory to manufacture the product, so she could take a larger role on the business side of things.
Robert Herjavec didn’t feel like he was the right shark to make an investment, simply because he didn’t share the same vision for the company as Anastasia. He became the first shark to drop out, forcing Anastasia to negotiate with the four remaining sharks.Mark Cuban dropped out for similar reasons.
Lori Greiner simply thought it was too niche of a product, so she also dropped out. Kevin went out next, stating he didn’t like little dogs. Daymond decided to take a chance on this business and made an offer of $50,000 for 40% equity and Anastasia accepted! What happened after the show? Keep reading our Heart Pup update to find out.
Research for our Heart Pup update revealed that the business is doing well after appearing on the show. Anastasia is generating $500,000 per year in revenue. Products can be purchased on the Heart Pup company website.
Are you interested in finding out more about the companies featured in Season 6 Episode 3? Follow the links below to see our other company updates for the episode.
For even more on companies and products, be sure to stop by our Season 6 Products Page!