Snow in Seconds Update | Shark Tank Season 15

Jonathan Dusing saw a problem with artificial snow products. They didn’t look real, made a mess, and couldn’t be reused. So he developed Snow in Seconds, a powder that turns into soft, fluffy snow instantly when mixed with water. It feels real, lasts for days, and you can use it indoors without any mess. Can this winter wonderland in a bag win over the sharks? Let’s find out in our Snow in Seconds update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Snow in Seconds after Shark Tank.

Jonathan pitched his seasonal novelty item on Shark Tank Season 15, seeking $50,000 for 10% equity. After his pitch, he made a deal with Barbara Corcoran for $50,000 for 33.3% equity.

In terms of a Snow in Seconds update, the company used the national exposure to boost visibility, offering Shark Tank–branded deals on both Shopify and Amazon. Further, Jonathan continues to run the business alongside FanMaker, with Snow in Seconds still selling seasonal packs online.

Shark:	Result:
Barbara Corcoran	Accepted deal for $50,000 for 33.3% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Daymond John	No offer

Shark Tank Snow in Seconds Pitch

• Entrepreneur: Jonathan Dusing
• Business: Artificial snow solution
• Ask: $50,000 for 10% equity
• Result: $50,000 for 33.3% equity
• Shark: Barbara Corcoran

Jonathan entered Shark Tank with a simple demo and a clear pitch.

He introduced Snow in Seconds, a powder that turns into fluffy, cold-to-the-touch artificial snow when mixed with water.

It looks and feels like real snow, but it doesn’t melt. It’s safe, clean, and even used in movies. As snow fell from the ceiling, the sharks immediately perked up.

Jonathan explained the science. The product uses sodium polyacrylate, a chemical normally used in agriculture to retain water in soil.

He discovered that it expands when mixed with water and figured out how to turn it into snow. One small pouch makes a full gallon.

He also pointed out that while the ingredient itself isn’t proprietary, most companies can’t make it perform the way his does.

Kevin O’Leary asked why someone couldn’t just use the same supplier and make their own version. Jonathan said he’s already built a trusted brand.

He’s been running the business for 15 years from a small garage with his kids helping him pack and ship orders.

Over that time, he’s brought in $2 million in total sales. Last year, he made $241,000 in revenue with a $40,000 profit.

Jonathan broke down the sales channels. Half of his sales come from bulk orders, mostly for movies and events.

Another 32% is wholesale, and some of that is white-labeled. The remaining 18% comes from Amazon and its website.

He offered three sizes: the small sells for $4.99 and costs $0.72 to make, the large is $12.99 and costs $1.20, and the extra-large makes 10 gallons, selling for $24.99 and costing $4.20.

Barbara Corcoran asked how the business lost its retail footing. Jonathan admitted that the product was once in Kroger and Meijer stores.

Things were going great for a while. However, while he was going through a divorce, his business partner took over distribution, and a large order was shipped late to the retailer.

This caused the retailers to return the product, and it ultimately soured partnerships.

Lori Greiner liked the product and the packaging, but didn’t like how seasonal it was, so she passed.

Kevin didn’t like the small profit margins and said he didn’t see enough growth, so he was out too. Mark Cuban agreed and stepped away.

Barbara was willing to take a chance on the company, so she offered $50,000 for 33.3% equity.

She had previously invested in some Christmas-themed companies like Hire Santa and Holiball, and felt Snow in Seconds would make a good addition to her portfolio.

At this point, Daymond John said he had planned to make an offer, but Barbara’s was stronger, so he backed out.

Jonathan countered Barbara with 25% equity, but she stood firm. He eventually accepted her original offer of $50,000 for 33.3% equity and left with a deal.

What do you think happened following the show? Keep reading our Snow in Seconds update to find out!

Shark Tank Snow in Seconds Update

Based on recent research for our Snow in Seconds update, there is no public confirmation that the deal officially closed with Barbara.

As it’s normal for every Shark Tank company, Snow in Seconds capitalized on the exposure by offering Shark Tank–branded deals through its Shopify website and Amazon storefront.

They expanded product options to include everything from small pouches to 10-pound bulk packs, appealing to families, schools, events, and film production companies.

Although detailed post-show revenue has not been disclosed, the product remained available and in demand throughout multiple peak seasons.

Jonathan continues to run Snow in Seconds alongside his other venture, FanMaker, a loyalty app platform for sports teams.

You can purchase Snow in Seconds directly from their official website and Amazon.

We’ll share more when we have it in our next Snow in Seconds update.

In the meantime, you can check out our other company updates from Season 15 Episode 8 by following the links below!

• Black Paper Party Update
• Pick Up Bricks Update
• The Tomte Cake Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.