Snow in Seconds Update | Shark Tank Season 15

Entrepreneur Jonathan Dusing pitched his seasonal novelty item during Shark Tank Season 15. Snow in Seconds is artificial snow for those who wish to enjoy the look of snow during Christmastime. Will the sharks find the product worthy enough of an investment? Find out in our Snow in Seconds update!

If you’re short on time, here’s a quick overview of what happened to Snow in Seconds after Shark Tank!

Jonathan Dusing appeared on Shark Tank Season 15 and made a deal with Barbara Corcoran for $50,000 and 33.3% equity in his company. In terms of a Snow in Seconds update, we’re sure Barbara will help Jonathan grow his company, and get his ‘snow’ product into the hands of everyone wanting to experience a little bit of a winter wonderland.

Shark: Result:
Barbara Corcoran Accepted deal for $50,000 for 33.3% equity
Kevin O’Leary No offer
Lori Greiner No offer
Mark Cuban No offer
Daymond John No offer

Shark Tank Snow in Seconds Update

Snow in Seconds update

  • Entrepreneur: Jonathan Dusing
  • Business: Artificial snow solution
  • Ask: $50,000 for 10% equity
  • Result: $50,000 for 33.3% equity
  • Shark: Barbara Corcoran

Jonathan Dusing is from Minnesota, so he knows something about snow. However, for those who don’t live in a winter climate, but want to enjoy snow, he has come up with the perfect solution; Snow in Seconds.

Just Add Water
Snow in Seconds - Instant Artificial Snow

Snow in Seconds fake snow is a powder with super-absorbing "tiny sponge" properties. It is safe, non-toxic, and will "erupt" into snow when you add water - Instantly!

We earn a commission if you make a purchase, at no additional cost to you.

You take one small scoop of the powder mix, add water, and then watch as it instantly transforms and grows into fluffy, white snow. Although it looks and feels real, this ‘snow’ never actually melts.

Additionally, Snow in Seconds is cold to the touch, safe, and incredibly realistic. It’s so realistic that it’s also used in movies.

At this point in the pitch, Snow in Seconds comes down from the ceiling, making it ‘snow’ on set, which the sharks love.

Barbara Corcoran asks Jonathan how he invented this product. He says that he stumbled upon a chemical called Sodium polyacrylate that’s typically only for industrial use.

It’s typically used agriculturally in soil because it helps to hold water. Each little grain absorbs 100 times its size when mixed with water.

Jonathan found a way to turn the chemical into artificial snow and started the business. One small packet of Snow in Seconds will make a gallon of snow.

Kevin O’Leary interjects, pointing out that there isn’t anything proprietary about the product. Although Jonathan agrees with him, he points out that other manufacturers can’t seem to get the final product right.

He also adds that he’s been making and selling Snow in Seconds for over 15 years. With that, Daymond John says that may be an issue.

In that time frame, his sales have been $2 million. In the year before filming, his sales were $241,000, however, he only profited $40,000.

Breaking it down further, he adds that 50% of his sales are bulk orders for movie sets, or those using it in large quantities. Then, 32% of his sales are wholesale, with 12% of the sales coming from Amazon, and 6% on his website.

Regarding cost, a small bag retails for $4.99 and costs $0.72 to make. A large bag retails for $12.99 and costs $1.20 to make.

His largest size, extra-large, makes 10 gallons, retails for $24.99, and costs $4.20 to make.

Kevin asks about retail partnerships. Jonathan admits that the product was in Kroger and Fred Meijer locations, and things were going great for a while. However, while he was going through a divorce, his business partner took over distribution, and a large order was shipped late to the retailer.

This caused the retailers to return the product, and it ultimately soured partnerships.

Lori Greiner loves the packaging, as well as the name. That said, the product is too seasonal for her, so she is out.

Likewise, Kevin doesn’t want to invest in a seasonal product either, so he is also out.

Mark Cuban agrees, therefore, he goes out next.

Barbara Corcoran is willing to take a chance on the company, so she offers $50,000 for 33.3% equity. She has previously invested in some Christmas-themed companies like Hire Santa and Holiball, and thinks Snow in Seconds would make a good addition to her portfolio.

At this point, Daymond says he was going to give an offer, but not as good as Barbara’s, so for that reason, he is out.

Jonathan counters Barbara for $50,000 for 25% equity, but Barbara says no. He eventually accepts her original offer of $50,000 for 33.3% equity, and leaves Shark Tank with a deal!

What do you think happened following the show? Keep reading our Snow in Seconds update to find out!

It’s still too early to share revenue data in our Snow in Seconds update, but we’re sure that teaming up with Barbara will be a great next step for this company. Plus, appearing on Shark Tank, often brings a nice uptick in sales for the companies that appear on the show.

If you’d like to play in some snow this winter, but don’t live in a climate that experiences it, then head over to the Snow in Seconds website, or Amazon, to pick some up.

Once all the dust settles, we will circle back for another Snow in Seconds update to see how Shark Tank has impacted the business.

In the meantime, you can check out our other company updates from Season 15 Episode 8, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!