Copa di Vino Single Serve Wine | Shark Tank Season 3

Entrepreneur James Martin, pitched his wine business during Shark Tank Season 3. Copa di Vino distributes wine by the glass, instead of the bottle. If you’re an avid Shark Tank fan, and the product sounds familiar, that’s because James pitched the company back in season 2. Will he have a better outcome this go-around? Find out in our Copa di Vino update!

If you’re short on time, here’s a quick overview of what happened to Copa di Vino after Shark Tank!

James Martin appeared on Shark Tank Season 3, but ultimately walked away without a deal. In terms of a Copa di Vino update, the company was eventually acquired by the Splash Beverage corporation in 2021, for $5,980,000. So, James got his big break after all.

Shark: Result:
Kevin O’Leary No offer
Robert Herjavec  No offer
Mark Cuban No offer
Barbara Corcoran No offer
Daymond John No offer

Shark Tank Copa di Vino Update

Copa di Vino update

  • Entrepreneur: James Martin
  • Business: Wine by the glass business
  • Ask: $300,000 for 5% equity
  • Result: No deal
  • Shark: None

For the first time in Shark Tank history, an entrepreneur returned to the tank to pitch his product again, after rejecting a shark offer. James is hoping that this time, his wine by the glass, Copa di Vino, will get a deal.

As it turns out, in Season 2, James rejected Kevin O’Leary’s offer for the patent, because he believed in his business. James ultimately stuck to his guns on valuation, and left his last pitch without a deal.

James reintroduces the sharks to his product, and shares that now, he’s on track to do over $5 million in sales. Further, he’s having a hard time keeping up with demand.

This is because he had twice the amount of orders than he could produce. Daymond John asked why he wanted to return, considering he knew they’d be much harsher on him.

James was basically unfazed, and said that he’d now proven the value of the company. In fact, he also brought along a $1,000 bottle of wine, that he specifically bottled for Kevin, referencing their conversation in the previous season. 

Kevin took another swing at it, and offered $600,000 for 51% equity.

Daymond reminded James that he’d passed around samples of Copa di Vino last time, and James happily obliged to do it again. Then Daymond said he still wasn’t interested in the concept, and went out.

Kevin reiterated that he hated the business, but rather loved the packaging aspect, and he wanted to partner up for the huge opportunity there.

On the other hand, Mark Cuban said he wasn’t comfortable with the valuation.

At this point, Barbara Corcoran spoke up, and ultimately went out because she had too many concerns about the business.

Kevin then amended his offer to $300,000 for 12% equity, and with that, Mark asked James to go take a moment to call an advisor, leaving the sharks to discuss.

While James is away he phones Jim Koch, founder of Samuel Adams, and advisor to Jame’s company.

At this point, Mark, Robert and Kevin discuss coming in together on an offer. However when James returns, he counters with $300,000 for 8% equity, open to any of the remaining sharks.

Mark isn’t interested in this, and neither is Kevin. The two sharks, plus Robert then offer $600,000 at a 30% stake.

James was not convinced. Mark pressed for a decision, but James hesitated. Ultimately, the sharks pulled their offer, going out.

In the end, the offer fell through, and James once again left without a deal.

What do you think happened following Shark Tank? Keep reading our Copa di Vino update to find out. 

Our Copa di Vino update reveals that the company is still going strong, despite two failed appearances in the tank. This is mostly because James finally sold his company to Splash Beverages corporation in 2021 for an astounding $5,980,000. 

Perhaps holding out in the tank really was the best move for James.

Check out the Copa di Vino website to shop online, and find out where you can buy the product in stores near you.

Are you curious about the other companies featured on Season 3 Episode 11? Follow the links below to read everything about their performances in the tank. 

For even more on companies and products, be sure to stop by our Season 3 Products Page!


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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!