Mush Oatmeal Update | Shark Tank Season 9

Mush is a company that was featured on Season 9 of Shark Tank and is seeking a $300,000 investment for 10% equity. The company produces ready-to-eat oatmeal that never needs to be cooked after purchasing it. The company is represented by Ashley Thompson and Kat Thomas, but it’s not clear whether or not the sharks will be interested enough to make a deal. Let’s discuss the company’s pitch and negotiations before we fast forward to give you a Mush update.

Shark Tank Mush Update

• Entrepreneurs: Ashley Thompson and Kat Thomas
• Business: Ready-made Oatmeal
• Ask: $300,000 for 10% equity
• Result: $300,000 for 10% equity
• Sharks: Mark Cuban

There are several flavors available from Mush, including the original flavor, vanilla bean. Other flavors include blueberry and cold brew. All of the sharks agree that the taste of the oatmeal is very good.

MUSH Mixed Overnight Oatmeal Variety Pack, 5 OZ 16-Pack includes 4 Apple Cinnamon, 4 Blueberry, 4 Dark Chocolate, and 4 Vanilla Bean

The BEST SELLER 16-Pack has 16 ready-to-eat cups of MUSH overnight oats, with four of each flavor including Apple Cinnamon, Blueberry, Dark Chocolate, and Vanilla Bean. Each container comes with a plastic spoon so you can just pop the lid and enjoy.

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After praising the taste of the ready-to-eat oatmeal products from Mush, Ashley and Kat started to tell the sharks about their company’s history. The company was launched about two years before appearing on Shark Tank and had already generated $190,000 in gross revenue sales after launching Whole Foods recently.

A single package of oatmeal costs about $.75 to make while the retail price point is listed at $3.99 for customers. While these margins are reasonable and impressed the sharks, there were still more details to cover before a deal could be secured.

As negotiations intensified, some of the sharks contemplated the idea of making an offer. Guest shark, Rohan Oza, decided to offer $400,000 in exchange for 20% equity in the Mush company. Lori Greiner decided to drop out because she didn’t believe she could provide as much value as Rohan. Mark Cuban also jumped in and decided to offer $300,000 in exchange for 10% equity with an unlimited credit line. Barbara decided to make the same offer as Mark Cuban. After considering the offers, Ashley and Kat decided to accept Mark Cuban’s offer.

Our Mush update is exciting because Mark Cuban finalized the deal with the company. The company’s sales exceed $2 million in gross revenue every year and its overall value has grown significantly since Mark Cuban became a partner of the company.

The future seems bright for our next Mush update as their products are now available in 7-Eleven and Whole Foods retail locations around North America as well as the company’s website.

You can find the other company updates from Season 9 Episode 12 here:

• Coco Taps Update
• EverlyWell Update
• Hater Update

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.