BollyX Dance Workout Update | Shark Tank Season 10

ByAndrew Smith

In 2013, while teaching a Bollywood dance class in Boston, Shahil Patel saw that many people loved dancing but didn’t have a fun way to use it as part of their fitness routine. The idea for BollyX came from that moment. It’s a workout program that turns Bollywood dance into easy and exciting fitness classes, both in-person and online. Will the sharks dance their way to a negotiation? Find out in our BollyX update and pitch recap

If you’re short on time, here’s a quick overview of what happened to BollyX after Shark Tank.

Shahil entered Shark Tank Season 10, seeking $375,000 for 8% equity in his dance-based workout classes. Ultimately, he left without a deal as the sharks passed due to concerns about the company’s valuation and financial standing.

In terms of a BollyX update, the company raised funding, expanding its reach to over 100 cities and building a network of 4,000 instructors. Since airing, they’ve done over $48 million in lifetime sales!

Shark:Result:
Kevin O’LearyNo offer
Mark CubanNo offer
Bethenny FrankelNo offer
Lori Greiner No offer
Rohan OzaNo offer

Shark Tank BollyX Pitch

Shark Tank BollyX update
  • Entrepreneur: Shahil Patel
  • Business: Dance-based workout classes
  • Ask: $375,000 for 8% equity
  • Result: No deal
  • Sharks: None

Shahil began his pitch with a burst of energy, leading a choreographed Bollywood dance alongside a group.

The upbeat routine immediately grabbed the sharks’ attention. Guest shark Rohan Oza called it the best intro he had seen so far.

Shahil pitched BollyX, a fitness program that combines Bollywood dance with group workouts. He explained that BollyX runs on a subscription model with two main services.

The first is for instructors, who pay $20 per month to get certified and use the BollyX brand to teach classes.

The second is a $9 monthly subscription for everyday users, giving them access to hundreds of on-demand Bollywood-inspired workout videos.

BollyX operates in 350 locations and offers 500 classes each week. Customers can join live classes led by certified instructors or use the online platform from home.

Shahil demonstrated one of the online videos to show what subscribers get. He also invited the sharks to try a few easy moves. The sharks joined in and enjoyed the quick session.

During the pitch, Shahil shared that his company earns about $20,000 per month from 1,100 active subscribers.

He added that BollyX has made about $1 million in lifetime sales, with 86% gross margins. But he also revealed that the business lost around $600,000 the previous year.

Furthermore, he explained that he had raised $1.7 million from friends and family to build the platform, but now owned only 25% of the company.

He had just $75,000 in the bank at the time of the pitch.

The sharks were concerned. They liked the idea and saw potential in the brand. But they questioned the high valuation, unclear path to profitability, and limited ownership.

Each shark eventually pulled out. The business didn’t seem ready for the kind of growth and return they wanted.

Ultimately, Shahil left without a deal.

Does Shahil manage to find success despite not getting a deal on Shark Tank? Keep reading our BollyX update to find out.

Shark Tank BollyX Update

Our BollyX update found that despite not landing a deal, the company moved forward.

In 2019, it raised $1.82 million in Series A funding. This helped expand operations to over 100 cities and grow its instructor network to more than 4,000 certified trainers.

BollyX shifted online due to the pandemic in 2020. They launched BollyX On Demand, allowing users to take virtual dance fitness classes from anywhere.

They later rolled out BollyX LIT, a low-impact program, and BollyX for Kids, aimed at children aged 4 to 11. These new offerings helped them reach a broader audience.

Since Shark Tank, our BollyX update found that the company has grown to over $48 million in lifetime revenue and is bringing in $4–5 million annually.

Despite not receiving any offer from the sharks, Shahil managed to scale his company to heights every entrepreneur would wish for.

We’re calling this BollyX update a success.

Before you go, check out our other company updates from Season 10 Episode 8, by following the links below!

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.