BareEASE Numbing Kit Update | Shark Tank Season 5

Many women know just how painful hair removal can be, especially on the bikini line! That’s why Anesthesiologist Dr. Edna Ma, invented a numbing kit that she says will put an end to painful hair removal. Will her product earn her a deal on Shark Tank Season 5? Find out in our BareEASE update!

Shark Tank BareEASE Update

BareEASE Update

  • Entrepreneurs: Dr.Edna Ma
  • Business: Hair removal prep kit that numbs the skin
  • Ask: $50,000 in exchange for 20% equity
  • Result: No deal
  • Sharks: None

Dr. Edna brought her BareEASE product to the tank. Her numbing kit can be applied to the skin by customers, just before they receive wax or laser hair removal. The kit includes a patented proprietary numbing cream that soothes and moisturizes the skin.

In the year prior to filming, sales were $45,000. She felt sales were lagging because of distribution and marketing issues. Dr. Edna admitted to having a grueling schedule as a physician, instructor, and mother of a young son. Each kit costs $2.82 to manufacture, and retails for $18.00, selling mostly online.

Mark Cuban agreed with Kevin’s assessment, and was the first shark to drop out. Barbara Corcoran felt that Edna was asking the sharks to take over her business, not having time to manage it herself, so she went out next. Kevin felt the sales weren’t growing fast enough for him to want to invest, so he too went out. 

Lori Greiner wasn’t interested in investing in her product, so she was also out. Robert Herjavec didn’t believe Dr. Edna was ready to leave her career and commit to the company, so he dropped out as well. With no offers from the sharks, Dr. Edna was forced to leave the tank without a deal. What happened next for her company? Keep reading our BareEASE update to find out!

We have sad news to share in our BareEase update. While the kids sold for a while, the company seems to have gone out of business some time in 2014. Dr. Edna is still a busy physician, and in the years since appearing on Shark Tank, she has gone on to write several bilingual children’s books inspired by her son. This will be our final BareEASE update.

Would you like to learn about the other companies featured on Season 5 Episode 5? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 5 Products Page!

 

 

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!