There is always money to be made when a product makes people appear younger than they are. That’s why Aaron Bruce has created a facelift gadget, that he says will turn back the clock on aging. Will he convince the sharks to give him a deal on
Shark Tank AngelLift Update
- Entrepreneurs: Aaron Bruce
- Business: Wrinkle reducer
- Ask: $500,000 in exchange for 10% equity
- Result: $500,000 in exchange for 15% equity
- Sharks: Lori Greiner
Aaron told the sharks his flexible, thin device worn over the gums, greatly reduces wrinkles in users when worn for about an hour a day for 30 days. The AngelLift had a patent pending, and had been proven to work when tested in third-party clinical trials.
He hadn’t yet been able to bring his product to general retail, but when they test-marketed the product on a small home-shopping channel, they made $3 million in sales– giving them $1.2 million in profit!
When QVC learned about AngelLift, they were eager to work with Aaron, but Aaron told them he needed more time to perfect it before he would sell on their platform. That left the sharks scratching their heads, as the product was already a proven seller. When Robert Herjavec and Kevin O’Leary heart this, they both went out.
Barbara Corcoran had problems with the products packaging. Mark Cuban couldn’t understand why Aaron was there, given his success without the sharks. Barbara and Mark were out, and that left Lori Greiner.
Things didn’t quite add up for Lori, either, and she wasn’t sold on the product. Aaron told her that AngelLift was an ideal investment for her, but she replied the 10% equity was too low. She would do the deal for 25%, contingent on Aaron proving that all his claims were true.
Aaron told her he could verify everything, but he wouldn’t give Lori more than 15% equity in exchange for her investment. Lori said she would be willing to invest for 15% equity on the condition that the $500,000 be used solely for the fulfillment of purchase orders coming in from QVC. Aaron agreed to the terms, and left with a deal. What happened next? Keep reading our AngelLift update to find out!
Let’s get straight to the AngelLift update! This was an investment that never materialized, as Aaron refused to appear on QVC when the cameras stopped rolling. Despite this, the company has an estimated annual revenue of around $4 million. If you’re interested in giving their products a try, you can get them on the AngelLift website.
Would you like to learn about the other companies featured on Season 5 Episode 27? Follow the links below for our other company updates from the episode.
For even more on companies and products, be sure to stop by our Season 5 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!