Everything Legendary Vegan Burger Update | Shark Tank Season 12
Most plant-based meat products are made in a lab, and many have questionable ingredients. That’s why Jumoke Jackson, Danita Claytor, and Duane Myko got together to create a better, and healthier product. Will they make a legendary deal on
If you’re short on time, here’s a quick overview of what happened to Everything Legendary after
Everything Legendary appeared on
| Shark: | Result: |
| Mark Cuban | Accepted a deal of $300,000 for 22% equity |
| Kevin O’Leary | No Offer |
| Lori Greiner | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
Shark Tank Everything Legendary Update
- Entrepreneur: Jumoke Jackson, Danita Claytor, and Duane Myko
- Business: Vegan-friendly meat-free burger
- Ask: $300,000 for 10% equity
- Result: $300,000 for 22% equity
- Shark: Mark Cuban
Jumoke, Danita, and Duane introduced the sharks to their vegan-friendly meatless burger during
The best-plant-based burgers on the planet. 1/4 lb of delicious flavor and nutritious ingredients. Created with the highest quality of products.
- Gluten Free
- 100% Plant Based
- 200 Calories
- Can Be A Bit Chewy
- A Bit Pricey
After a successful taste test with the sharks, Daymond John asked the business partners to share their stories. Danita said that Duane’s mom has Lupus and her own mom sadly died of cancer.
She tried to get her mom on a healthy diet, but she just didn’t like it. That’s when Duane got Danita and Jumoke together, to create a better, healthier burger.
When asked about cost, Duane shared that it costs $20 to make a 4-pack of burgers, and they sell them for $45 online. Their 8-pack costs $40 to make, and that sells for $75 online.
Additionally, they are selling 16 cases a week to grocery stores, at a wholesale price of $10/per 4-pack. The store sells it for $17.
This leaves them with a 53% profit margin. When sharks began commenting about the premium price tag, Duane compared their vegan burgers to Wagyu beef.
Jumoke, Danita, and Duane shared that they’ve sold $165,000 worth of burgers in just over a year. Further, they shared that they haven’t spent any money on digital advertisements to promote Everything Legendary.
Barbara Corcoran shared that the price difference between their product and that of competitors was a huge challenge, so she was the first shark to drop out.
Kevin O’Leary chimed in next, stating he loved the burger but not the valuation, so he was out.
Mark Cuban took an interest in the company and shared that his vision for it would be to bring it to local cloud kitchens so that it could be delivered fresh through services like DoorDash and Uber Eats.
As Mark explained, this would help save money, as shipping frozen foods and trying to get freezer space in stores is quite expensive and difficult.
Jumoke, Danita, and Duane agreed and Mark offered them $300,000 for 25% equity. After a quick negotiation, Everything Legendary left
In terms of a
Even better, four months after airing, Jumoke, Danita, and Duane had sold $1.7 million in vegan-friendly burgers.
In addition to increased sales, they’ve moved out of a household kitchen, and now have three co-packers and two national distribution centers that are capable of making 160,000 burgers an hour.
In 2022, Live Nation Entertainment made Everything Legendary the primary option for plant-based guests at their national concert events.
If you’d like to order a burger, you can do so on the official Everything Legendary website. The burgers can also be found in stores like Target, Walmart, Safeway, and Giant.
As you can see from this Everything Legendary update, it’s safe to say that Mark’s money did not go to waste.
Before you go, be sure to check out updates on the other companies featured in Episode 15:
For more Season 12 products, be sure to check out our Season 12 Products page.
Shop the Shark Tank Recap Store
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!