Beer Blizzard Update | Shark Tank Season 7

Tom “Ozzy” Osborne and Mike Robb were hanging out at a tailgate when they noticed their beer kept getting warm too fast. It wasn’t fun drinking warm beer, and they figured other people had the same problem. So they made Beer Blizzard, a small frozen disk that snaps under your can to keep it cold. Will the sharks think it’s worth a shot? Let’s find out in our Beer Blizzard update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Beer Blizzard after Shark Tank.

Tom and Mike entered Shark Tank Season 7, seeking $100,000 for 20% equity in their beer can ice pack. After their pitch, they landed a deal with Mark Cuban for $100,000 for 25% equity.

In terms of a Beer Blizzard update, the company experienced strong early momentum after Shark Tank, securing retail placements and a boost in sales. However, the company struggled with order fulfillment and customer communication, and ultimately shut down.

Shark	Result
Kevin O’Leary	Accepted offer of $100,000 for 25% equity
Lori Greiner	$100,000 for 20% equity
Daymond John	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Beer Blizzard Pitch

• Entrepreneurs: Tom “Ozzy” Osbourne and Mike Robb
• Business: Beer can ice pack
• Ask: $100,000 for 20% equity
• Result: $100,000 for 25% equity 
• Shark: Mark Cuban

Tom and Mike came to Shark Tank, asking for an investment in their company, Beer Blizzard.

They weren’t just looking for money, they needed a shark to help them land big retail deals.

After a successful Kickstarter campaign, Tom and Mike wanted to get the sharks’ involvement to support buying in volume to lower costs.

Tom introduced himself as the “Chief Redneck in Charge” and quickly got to the point: warm beer is a problem.

To fix it, they created Beer Blizzard, a small, reusable ice disk designed to fit under any standard beer can. It snaps right into the dome-shaped bottom of the can and helps keep drinks cold longer.

It also works with bottles and can sit inside a koozie or on a table. Tom explained that lab testing showed the product could keep drinks cold for up to 21 minutes, far longer than a can left on its own.

Lori Greiner asked if the product could work for soft drinks too. Mike said yes, but they chose to focus on beer drinkers since they care more about temperature.

Kevin O’Leary asked about patents, and Mike confirmed both design and utility patents were pending.

Beer Blizzard enjoyed sales success over the year, with Mike and Tom reporting gross sales of $156,000 and a net profit of $35,000 after selling 6-packs at $12.99 and 12-packs at $19.99.

This product was CBA tested by an independent lab in Atlanta, Georgia.

Daymond John asked how they planned to use the money. Mike said they wanted to boost inventory, increase production runs, and improve margins. 

More importantly, they needed help getting into retail stores.

However, Robert Herjavec and Daymond passed. Robert thought it was a single product, not a full business. Daymond agreed, saying it would take a lot of effort to grow it further.

Meanwhile, Mark Cuban offered $100,000 for 25% equity, saying it probably wouldn’t make millions, but it had room to succeed.

Before Tom could respond, Lori jumped in. She offered $100,000 for 20% equity, exactly what they asked for.

Daymond noted that Lori’s deal was better, but the entrepreneurs had something else in mind.

After a quick talk, Tom told Lori they were grateful, but Mike had a “man-crush” on Mark since they were both from Pittsburgh. They accepted Mark’s offer.

Let’s check out our Beer Blizzard update to see what happened once Mike and Tom were out of the tank.

Shark Tank Beer Blizzard Update

Our Beer Blizzard update found that shortly ​after appearing on Shark Tank, the company experienced a surge in sales and secured placements in major retailers like Walmart, Target, and 7-Eleven.

However, the deal with Mark Cuban did not materialize, and a potential partnership with NASCAR driver Dale Earnhardt Jr. also fell through.

In 2018, facing challenges in fulfilling orders and maintaining consistent communication with customers, Beer Blizzard ceased operations.

As of this writing, the company is no longer active, and the founders have returned to their respective careers.

This will be our final Beer Blizzard update.

Are you interested in the other companies featured in Season 7 Episode 22? Read our other company updates at the links below.

• Vengo Update
• The Good Promise Update
• Wondercide Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.