LoveSync Button Update | Shark Tank Season 11

Communication is a key part of relationships, but sometimes it falls by the wayside for busy couples. That’s why Jenn and Ryan Cmich developed the LoveSync Button, a discreet and risk-free way to communicate about making love. Will the sharks find this idea appealing during the Season 11 pitch? Find out in our Shark Tank LoveSync update.

Shark Tank LoveSync Update

LoveSync Update

  • Entrepreneur: Jenn and Ryan Cmich
  • Business: Couples’ buttons to help initiate sex
  • Ask: $100,000 for 10% equity
  • Result: No deal
  • Shark: None

Jenn, a marriage counselor, and Ryan, a product developer, found the perfect way to hook up their skills. The LoveSync Button is a discreet bedside device that helps each partner communicate that they’re in the mood—without the risk of rejection. If only one partner presses the button, the other won’t have any idea.

This special brand of ‘privacy’ is the company’s main selling point. Ryan goes on to tell the sharks that they raised $25,000 on Kickstarter and fulfilled all 400 units quickly. They also want to expand to an app version that may be based on a subscription service in the future.

The sharks seem unimpressed, but mostly with Ryan and his unorganized pitch. Lori Greiner doesn’t think that the button will help couples communicate. She thinks that it’s not romantic at all and may actually make communication more awkward, so she’s out.

Kevin O’Leary doesn’t agree with making the product into an app. Mark Cuban agrees that he doesn’t like this, and also that they’ve had no sales since the Kickstarter, and that this is a problem for him.

Daymond John straight-up hates the idea, saying that it removes part of the romance from a relationship. Mark and Daymond both drop out, with Barbara Corcoran close behind. She doesn’t hate the idea of the product, but the way Ryan trips over himself to explain things is a dealbreaker for her.

Kevin O’Leary is the last shark in, and he goes out quickly as well. He says that they (Ryan, especially) didn’t do a great job with the pitch and the stumbling was unconvincing. LoveSync walked out of Shark Tank without a deal. But how is the company doing now? Find out in our LoveSync update.

LoveSync was featured on a lot of different talk shows and publications, but not all of the press is positive. Some hosts said it was the worst idea they’d heard, and the product itself prompted a lot of online negativity.

However, in our Shark Tank LoveSync update research, we found that the company was able to bounce back. Their app launch was mildly successful, with at least 1,000 downloads in the Google Play store. The physical buttons must be doing well, because their yearly revenue is reported to be just shy of $1 million and they are currently for sale on the LoveSync website.

You can find the other company updates from Season 11 Episode 11 here:

Don’t forget to take a look at our Season 11 products page! We’ve got more company updates from Shark Tank Season 11.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!