The Peep Show Birdhouses Update | Shark Tank Season 15
Entrepreneur Steven Gray pitched his line of birdhouses during
If you’re short on time, here’s a quick overview of what happened to The Peep Show after
Steven Gray appeared on
| Shark: | Result: |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
| Robert Herjavec | No offer |
| Barbara Corcoran | No offer |
Shark Tank The Peep Show Update
- Entrepreneurs: Steven Gray
- Business: Birdhouses with a camera inside
- Ask: $250,000 for 20% equity
- Result: No deal
- Shark: None
As Steven Gray points out, most people don’t know what’s going on in their birdhouse. They don’t know if there are baby birds inside, or if a bird is even residing there, so that’s why he created The Peep Show.
The Peep Show seamlessly connects to your smartphone to alert you when there’s activity. With the help of a hidden camera inside the birdhouse, you can now see inside and be amazed by the creatures that live there.
That’s not all though! Steven has integrated some nice features, which include a climbing wall for baby chicks to easily exit the birdhouse, an elevated nesting floor, and lots of circulation.
Steven gives the sharks their own Peep Show birdhouses, and they love the quality. The entrepreneur shares that credit goes fully to his dad, who came up with the idea 30 years prior.
He explains that he grew up in Fairbanks, Alaska, and when the birds showed up after long winters, it was a big deal. Because his dad wanted to see inside their many birdhouses, he figured out a way to add a camera to them with a sewer line camera of all things!
Now Steven has taken his dad’s ingenious idea and modernized it for bird-lovers to enjoy.
Regarding the cameras inside of The Peep Show birdhouses, they are actually off-the-shelf security cameras. They have a multi-year charge and come included with the birdhouse for an additional $100.
The birdhouses are $199 each without the camera, or $299 with the camera. It costs him $47 to manufacture the birdhouse.
During his pitch, Steven shares that he spent his career in advertising, working for technology companies, but saved and retired early. He then started this business just over 3 months ago and has $28,000 in sales.
Kevin O’Leary cracks some jokes about the birds sewing Steven over privacy laws, then drops out. That said, Steven still thinks of him as Mr. Wonderful, regardless of whether he chooses to invest or not.
Lori Greiner loves the product. Although she will gift several of them she says, the business isn’t investable for her, so she’s out.
Robert Herjavec says he’s just not a bird guy. So for that reason, he too goes out.
Mark Cuban isn’t a bird guy either. Though he congratulates Steven on what he’s accomplished, he eventually drops out.
Last but not least, Barbara Corcoran is the only shark who remains. She goes on to say that she loves birds, and will certainly buy some of the birdhouses for her garden, but it’s too early for her to invest.
Without any offers, Steven is forced to leave
Will he be able to grow his business, despite not getting a deal? Keep reading The Peep Show update to find out!
In terms of The Peep Show update, the company is still in business. Given the cool factor of the product, and how many people are bird-lovers, we’re sure that Steven will get a nice boost in sales following the airing of the episode.
As of now, products are only available through The Peep Show website.
In other news, The Peep Show was awarded the Red Dot award in 2023, for excellence in design. Here’s to another good year of growth, and sales!
Once the dust settles, we will circle back for another The Peep Show update to see what Steven and the birds are up to!
In the meantime, you can check out our other company update from Season 15 Episode 14 by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!
