The Peep Show Birdhouses Update | Shark Tank Season 15

Steven Gray wanted a way to watch birds up close without going near their nests. So he built The Peep Show, a birdhouse with a tiny camera that shows live video on your phone. It lets people see birds build nests, lay eggs, and care for their babies, all from home, without bothering the birds. Will the sharks think it’s worth backing, and make an offer? Let’s find out in The Peep Show update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to The Peep Show after Shark Tank.

Steven pitched his line of birdhouses on Shark Tank Season 15, seeking $250,000 for 20% equity. After his pitch, he walked away without a deal.

In terms of The Peep Show update, the company maintained a small but consistent operation after the show. It focused on direct-to-consumer sales through its website and supported sustainability through a tree-planting partnership. Further, The Peep Show also received industry recognition, including the 2023 Red Dot Design Award.

Shark:	Result:
Mark Cuban	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Barbara Corcoran	No offer

Shark Tank The Peep Show Pitch

• Entrepreneur: Steven Gray
• Business: Birdhouses with a camera inside
• Ask: $250,000 for 20% equity
• Result: No deal
• Shark: None

According to Steven, most people have no clue what’s happening inside their birdhouse. They don’t know if a bird is there, if there are eggs, or if chicks have hatched.

So, he created The Peep Show, a smart birdhouse with a hidden camera that streams live video straight to your phone.

The camera captures every moment. Users can watch birds build their nests, lay eggs, feed their young, and even witness the chicks taking their first flight.

Steven didn’t stop at just the camera. He added thoughtful features too, including a climbing wall for the chicks and a raised nesting platform for better airflow. He designed it to be safe for birds and easy for people to use.

Steven gave the sharks their own Peep Show birdhouses, and they loved the quality. As they examined the product, Steven shared the backstory.

When he was a kid growing up in Fairbanks, Alaska, his dad attached a sewer camera to a birdhouse so the family could watch the birds.

Years later, he modernized the idea by using off-the-shelf security cameras, the same kind found in over 26 million homes. These cameras offer long battery life and reliable performance.

Customers can buy the birdhouse for $199 without the camera or $299 with the camera included. It costs Steven $47 to make each one.

He’s been in business for only three and a half months and has made $28,000 in sales.

Before launching The Peep Show, Steven worked in advertising for tech companies. He managed his finances well, retired early, and decided to start this venture from scratch.

As he talked through the details, the sharks had questions and reactions.

Kevin O’Leary joked about bird privacy laws and brought up a case where someone sued on behalf of a monkey that took its own photos. He then dropped out.

Lori Greiner said she loved the idea and would buy some as gifts, but didn’t see it as a strong investment opportunity. She was out too.

Robert Herjavec admired the craftsmanship but admitted he wasn’t a bird guy. He also dropped out.

Mark Cuban said the same. He respected what Steven had done, but didn’t see himself in the business. He passed.

That left Barbara Corcoran. She told Steven she loves birds and loves the product. Still, she felt the business was in its early days. She decided not to invest.

Without any offers, Steven left without a deal, but not without support. Each shark offered kind words and encouragement. He thanked them and walked out proudly.

Will he be able to grow his business, despite not getting a deal? Keep reading The Peep Show update to find out.

Shark Tank The Peep Show Update

In terms of The Peep Show update, we found that since its episode aired, the company has stayed small but active.

The design has won several awards, including the 2023 Red Dot Design Award and recognition from Wallpaper Magazine and the Alliance for American Manufacturing.

To support sustainability, The Peep Show partnered with One Tree Planted. For every birdhouse sold, they plant a tree.

On Instagram, the company regularly posts product updates, mounting tips, and clips from birdhouse owners.

They also highlight their eco-friendly mission and engage with followers through giveaways and comments.

Steve still runs the business on his own, designing the birdhouses, managing production, and fulfilling orders by hand. So far, there haven’t been any major team expansions or investor announcements.

He’s also been featured in outlets like GeekWire and KING 5 News, where he shared how his Alaska upbringing, love for birds, and his dad’s homemade bird camera system all helped shape The Peep Show’s story.

The Peep Show is available for purchase on their website. We’ll share more when we have it in our next The Peep Show update.

In the meantime, you can check out our other company update from Season 15 Episode 14 by following the links below!

• How To Be a Redhead Update
• SplashZen Update
• Flora Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.