Throx Socks Update | Shark Tank Season 1

Edwin Heaven recognized the common problem of missing socks in the laundry, which frustrates many people and leads to wasted socks. To tackle this, he created Throx—a set of three socks instead of the usual two—ensuring that even if one sock goes missing, a complete pair remains. Did the sharks invest in his idea? Find out in our Throx Socks update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Throx Socks after Shark Tank.

Edwin entered Shark Tank Season 1, seeking $50,000 for 25% equity in Throx Socks. After his pitch, none of the sharks found his business worth the investment.

In terms of a Throx Socks update, the company has experienced significant growth. In addition, Throx Socks has introduced innovative product enhancements that have driven sales to $1 million annually.

Shark	Result
Robert Herjavec	No offer
Kevin O’Leary	No offer
Kevin Harrington	No offer
Daymond John	No offer
Barbara Corcoran	No offer

Shark Tank Throx Socks Pitch

• Entrepreneur: Edwin Heaven
• Business: Socks sold in sets of 3
• Ask: $50,000 for 25%
• Result: No deal
• Shark: None

Edwin stepped into Shark Tank with a solution to a common laundry room problem: the mysterious disappearance of single socks.

He sought an investment to scale his business and bring his innovative solution to a broader market.

Throx offers a fresh take on the lost sock problem by providing three socks per pack instead of the usual two, ensuring there’s always a spare.

With a range of colorful and vibrant designs in both regular and thigh-high styles, Throx caters to diverse tastes.

Throx socks are crafted from a blend of 55% cotton, 35% acrylic, and 10% spandex, balancing comfort and durability.

Additionally, by offering a reasonable price point for three socks, Throx encourages mix-and-match fun, adding a playful element to the sock-wearing experience.

While not universally acclaimed, Throx has carved out a niche market, particularly among preteens and teenagers.

Despite Edwin’s enthusiasm, his $38,000 in sales over a year did not impress the sharks.

Kevin O’Leary predicted that large sock distributors would crush his business since the idea couldn’t be patented. He exits the negotiations.

Kevin Harrington and Barbara Corcoran saw Throx as a novelty item; they dropped out as well.

Robert Herjavec and Daymond John believed the opportunity was too small to invest in, so they walked away from the deal.

In the end, Edwin left without an investment from the sharks.

Did Throx flourish after its Shark Tank appearance? Keep reading our Throx Socks update to find out.

Shark Tank Throx Socks Update

After airing, our Throx Socks update found that Edwin invested in quirky patterns and styles, focusing on children and teens.

At the time of this writing, Throx is still in business. Its products, which come in various patterns and colors, are available on its official website and Amazon.

This niche appeal helped Throx grow, and by 2021, our Throx Socks update found that the company had grown to around $1 million in annual revenue.

We’re calling this Throx Socks update a success!

Would you like to learn about the other company’s features on Season 1, Episode 8? Follow the links below for our other company updates from the episode.

• Notehall Update
• Treasure Chest Pets Update
• Washed Up Hollywood Update

Before you go, check out our Shark Tank Season 1 page for more updates