Little Nomad Playmats Update | Shark Tank Season 8

Foam mats are great for keeping toddlers safe, but their loud, colorful designs can be an eyesore in a stylish home. Elizabeth Granados came up with Little Nomad—foam mats that look like beautiful rugs that give you the same protection without compromising on style. They’re perfect for kids to play on and even work as exercise mats for parents. Will the sharks appreciate this blend of style and function? Let’s find out in our Little Nomad update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Little Nomad after Shark Tank.

Elizabeth entered Shark Tank Season 8, seeking $80,000 for 15% equity in her cute and stylish playmats business. Ultimately, she left without a deal.

In terms of a Little Nomad update, the company rebranded to The House of NOA and expanded its product line. Further, they secured backing from Summit Partners and has grown to an impressive annual revenue of $5 million.

Shark	Result
Daymond John	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Robert Herjavec	No offer

Shark Tank Little Nomad Pitch

• Entrepreneur: Elizabeth Granados
• Business: Cute and stylish playmats
• Ask: $80,000 for 15% equity
• Result: No Deal
• Shark: None

Elizabeth walked into Shark Tank with her husband and toddler, Talia. She showcased a bright foam mat on the floor and talked about its practical use for kids.

She handed Talia over to Kevin O’Leary, peeled away the colorful mat, and revealed her creation—Little Nomad, a stylish mat that looks like an elegant rug.

Her mission was to create mats that were not only safe and soft for kids but also chic enough to blend into any home.

She sought an investment to scale production and expand into more retail stores.

Little Nomad makes play mats that look like beautiful heirloom rugs but are crafted from non-toxic, easy-to-clean foam.

These mats are soft, have safe spots for babies to crawl and play, and are versatile enough to work in kitchens, under standing desks, or even as an exercise mat.

Additionally, these mats are perfect for parents who care about both design and safety and are happy to invest in something as functional as it is beautiful.

Elizabeth shared that her 2016 Kickstarter campaign pre-sold $114,000 worth of mats in less than four months, although nothing had shipped yet.

Each mat costs $16.39 to make and sells for $139.

Mark Cuban praised her strong margins, suggesting she stick to direct-to-consumer sales.

However, other sharks were concerned about the high price and competition with cheaper foam mats.

Robert Herjavec and Kevin O’Leary pointed out how much space the mats would take up in stores, making retail tricky.

In response, Elizabeth emphasized that retail was key to getting onto baby gift registries, but the sharks were still not convinced.

Daymond John thought the mats were too expensive and dropped out.

Mark felt she didn’t need a partner and exited the negotiations.

Kevin balked at the high price point and dropped out as well.

Robert thought it was too soon to invest and ultimately decided to pass on the offer.

Lori Greiner liked the product but also passed due to her gut feeling.

Elizabeth left without a deal from the sharks.

Let’s get a Little Nomad update to see where the company is today.

Shark Tank Little Nomad Update

Our Little Nomad update found that Shark Tank‘s exposure spiked demand, and the company sold out all of its inventory shortly after airing.

In June 2019, Elizabeth raised $267,622 on Kickstarter to launch the NamaMat.

By October 2019, she rebranded the company to The House of NOA.

In 2020, Elizabeth expanded her product line to include a portable high chair mat, an exercise mat, and table placemats.

That same year, the company received backing from Summit Partners.

Further, by 2021, washable rugs were introduced, keeping up with the demand for attractive yet functional home items.

Our Little Nomad update found that The House of NOA is thriving and has grown to around $5 million in annual revenue.

We’re calling this Little Nomad update a success.

For company updates on the other products featured on Shark Tank Season 8 Episode 15, check here:

• The Kooler Update
• RinseKit Update
• dBest Products Update

Before you go, check out our Shark Tank Season 8 page for more updates.