Recent MBA graduate Kristen Dunning pitched her natural soap line during the season premiere of
If you’re short on time, here’s a quick overview of what happened to Gently Soap after
Kristen Dunning appeared on
|Candace Nelson||Accepted offer of $75,000 for 25% equity|
|Kevin O’Leary||$75,000 for 10% equity, plus a $1 royalty per bar sold. When he makes back $500,000, the royalty drops to $.20 per bar sold.|
|Daymond John||No Offer|
|Mark Cuban||No Offer|
|Lori Greiner||No Offer|
Shark Tank Gently Soap Update
- Entrepreneur: Kristen Dunning
- Business: Gentle, all-natural, soap products for sensitive skin
- Ask: $75,000 for 10% equity
- Result: $75,000 for 25% equity
- Shark: Candace Nelson
Gently Soap founder Kristen Dunning knows how hard it is to deal with sensitive skin. This is especially true where bath products are concerned.
Gently Soap is committed to joy. No essential oils. No synthetic fragrances. No toxic chemicals. No steroid dependence. No clinical creams. No boring bar soap. Just joyful herbal-infused bar soap.
For years she struggled to find a soap that didn’t irritate her skin. So, she spent 3 years studying horticulture to learn about the benefits that plants can have on sensitive skin.
Most natural products on the market contain essential oils and synthetic fragrances, but these still irritate sensitive skin. However, Gently Soap uses plants instead, which offer a gentle and soothing aroma without harmful side effects.
At this point in the pitch, the sharks have the opportunity to check out Kristen’s soaps. They love the scents, especially guest shark, and the founder of Sprinkles Cupcakes, Candace Nelson.
At the time of filming, products are being sold online and she is about to launch on Amazon. Year-to-date sales are $113,000 and she launched in February of 2021.
We’ve partnered with six companies to put together a Shark Tank Stocking Stuffer Box that’s worth $100! Here’s everything that’s in the box:
- Sheets Laundry Club Travel Packs x2
- Honey Bee Bars - 12 Pack
- Snactiv Finger Chopsticks
- FryAway Cooking Oil Solidifier
- Pizza Pack
- Nature’s Wild Berry Sampler Pack
Of that, $66,000 in sales came from the previous year, and she profited $38,000 from those sales. Further, 78% of her orders are from repeat customers.
Each bar of soap costs $2.38 to produce and they retail for $11. She also offers a box of 4 bars for $40.
Kristen says that 71% of the population suffers from sensitive skin, which is up by 55% in the last 2 decades. This means that there is a large market for products like Kristen’s.
Lori Greiner loves the product. That said, she’s working on a product that would compete with this, so she is out.
Mark Cuban says he can’t relate to the product and drops out.
Likewise, Daymond John also says he can’t relate because he has been blessed with good skin. He is the next shark out.
On the other hand, Kevin O’Leary is interested. He offers $75,000 for 10% equity, plus a $1 royalty for each bar sold.
In addition to this, when he makes back $500,000, the royalty will drop to $.20 per bar in perpetuity.
Candace offers $75,000 for 30% equity in Gently Soap. She doesn’t want a royalty and also offers to connect Kristen with a big partner in the beauty market; Thirteen Lune.
Kristen counters her with $75,000 at 15% equity. Unfortunately, Candace won’t budge.
She counters Candace again at 20% equity, but Candace still won’t budge. Not ready to give up, she counters one more time at 25% and Candace accepts the deal.
With that, Kristen leaves
In terms of a Gently Soap update, while we don’t know much yet, appearing on
Further, Kristen has since been featured in Eco Parent Magazine and news seems to be spreading about the brand.
Her products are now being carried by online vendors like Thirteen Lune (as promised by Candace) and BLK + GRN.
Her soaps are also available on the Gently Soap website. Four scents are available individually or as a bundle pack.
If we learn anything new about a Gently Soap update, we’ll be sure to let you know!
In the meantime, check our other company updates from
For even more on companies and products, be sure to stop by our Season 15 Products Page!
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!