The trio of Steven Ford, Brandon Leibel, and Bruno Aschidamini of Sand Cloud headed into
Shark Tank Sand Cloud Update
- Entrepreneur: Steven Ford, Brandon Leibel, and Bruno Aschidamini
- Business: Eco-Conscious company that sells stylish beach towels
- Ask: $200,000 for 8% equity
- Result: $200,000 for 15% equity
- Shark: Robert Herjavec
Steven, Brandon, and Brunon founded Sand Cloud based on the idea of raising funds to protect our planet’s oceans. The company gives a portion of its profits to three environmental organizations that support our oceans. Sand Cloud sells towels with fun and stylish designs, as well as water bottles, jewelry, and coloring books. They even have an ambassador program.
Unfortunately, while the start of their presentation went well, the sharks were less than impressed. They immediately pointed out that the towels felt thin. Despite this criticism, the trio was quick to provide an answer. They explained that Sand Cloud towels are made out of lightweight material. Demand was high, with $3 million projected sales in the year of filming.
Lori Greiner didn’t see the product as a beach towel, so she went out. After explaining that they want to use the money from the shark to build and optimize their website, Mark Cuban decided to offer them $400,000 for 25%. However, they failed to answer his questions and attempted to counter. Mark went out after this.
Daymond John offered $300,000 for 25% equity. The trio attempted to counter with $200,000 for 10%, which ultimately failed.
Kevin O’Leary then jumped in to offer $200,000 for 15% equity. Robert Herjavec offered to do the same deal if they said yes. Ultimately, the trio went with Robert’s offer.
Now, for our Sand Cloud update. It appears that Robert’s investment has paid off dividends. In 2019, Sand Cloud reportedly made $20 million in sales. The company has also expanded its product line to include everything from clothing to bags and other accessories, as well as more towel designs to choose from.
Before you leave, check out our other company updates from
For more company updates from Season 8, take a look at our Season 8 products page.