Jada Spices Chicken Salt Update | Season 12

Jada Spices Chicken Salt appeared on Shark Tank on November 6, 2020. Founders Khasha Touleoei and Maynard Okereke left the tank with a $250,000 investment from Barbara Corcoran in exchange for 33% equity. Here’s a quick recap of everything that happened during the pitch as well as news on a Jada Spices update after Shark Tank.

Jada Spices Update After Shark Tank

Jada Spices Update Shark Tank

  • Entrepreneur: Khasha Touleoei and Maynard Okereke
  • Business: Vegan chicken salt and plant-based chicken mix
  • Ask: $250,000 for 20% equity
  • Result: $250,000 for 33% equity
  • Shark: Barbara Corcoran

Founders Khasha Touleoei and Maynard Okereke appeared on Shark Tank Season 12 Episode 4 to pitch their chicken salt company Jada Spices to the sharks. The company creates and sells vegan chicken salts that can go on almost any type of food. Further, the Jada Spices chicken salt company noted that it is getting ready to launch a plant-based chicken mix that they hope will revolutionize the industry.

The sharks were quickly impressed with Jada Spices, praising the flavor of the salts and tastes of the plant-based chicken. The impressions continued when Khasha and Maynard shared that they had sold $319,000 worth of chicken salt in 2019 and were on track to sell around $500,000 in 2020. Khasha and Maynard also noted that this does not include sales for the plant-based chicken mix, as it hadn’t launched yet at the time of recording.

Each chicken salt flavor costs around $0.80 to produce and sells for $8.99 on Amazon and $4.99 in stores. However, despite high margins and a solid pitch, most of the sharks were afraid to go into the food and spices niche and opted out of the deal. However, Barbara Corcoran offered Khasha and Maynard $250,000 for 33% of Jada Spices, which they accepted.

There hasn’t been an official Jada Spices update after Shark Tank, but a quick look at its website shows that the company has managed to launch its plant-based chicken mix prior to airing on the show and it is currently the #1 best seller in the “Meat Subtitles” category on Amazon. So, it looks like they’re doing great so far!

If we get an official Jada Spices update, we will add it to this article!

For updates on the other products featured on Season 12 Episode 4, check out the links below:

For more Shark Tank product updates, be sure to check out our Season 12 products page!