Shark Tank Beulr Update

Beulr Zoom Attendance Bot Update | Shark Tank Season 13

When schools and businesses switched to Zoom during the COVID-19 lockdown, students and workers were stuck spending hours in front of their screens. Peter Solimine hated waking up early just to log in to class, so he built the Beulr App. The tool joined Zoom meetings on a user’s behalf, made it look like they were present, and even offered recording and transcription features to save time. Let’s see if they managed to secure a deal with any of the sharks in our Beulr update and pitch recap.

Shark: Result:
Mark CubanNo Offer
Lori GreinerNo Offer
Robert HerjavecNo Offer
Daymond JohnNo Offer
Kevin O’LearyNo Offer

Shark Tank Beulr Pitch

Shark Tank Beulr Update
  • Entrepreneur: Peter Solimine
  • Business: A Bot that attends and records Zoom meetings for you
  • Ask: $150,000 for 20% equity
  • Result: No Deal
  • Shark: None

Like so many of us, Peter was tired of attending online classes and Zoom meetings.

With his software development background, he decided to create a solution that allowed him to sleep in more without missing class. The result was Beulr, a bot that attended Zoom meetings for you.

Here’s the sentence rewritten in active voice:

Users uploaded a looping video of themselves on Beulr to play in meetings where webcams were required.

They simply linked Beulr to their Zoom account, told the bot when and where to show up, and slept in while the bot recorded the meeting and made it appear as though they were present and paying attention.

However, the sharks quickly raised concerns. The bot worked in some situations, but it didn’t fit meetings that required interaction.

After a few sessions, people were sure to catch on. The sharks also pointed out serious issues around integrity and communication.

As far as pricing went, Beulr was sold as a subscription service that cost $6.99 a month.

Mark Cuban pressed Peter on why he hadn’t offered a one-time fee. Peter admitted he just hadn’t thought of it. Still, with only about $300 in marketing, he had attracted 92,000 users.

Meanwhile, Lori Greiner noted an integrity problem. She admitted it could have been useful for students, but said she couldn’t back it, so she went out.

Kevin O’Leary cited compliance issues in meetings where the law required attendance. He dropped out as well.

Daymond John praised the pitch, calling it a clever way of playing hooky. However, he didn’t like the idea of people avoiding communication, something he valued highly. He dropped out, too.

Next up was Robert Herjavec, who gave Peter some harsh advice. “This isn’t a business. You won’t run it as a business. You can’t make revenue off this business,” he said. He called the idea bad and stepped away.

In the end, Mark was the only shark left. He worried about revenue and pointed out that Peter had said growth mattered more to him than revenue.

Mark told him he needed to know his AI better than anyone else, but he didn’t. It was too expensive to go another way.

Mark was the last shark to bail, leaving Peter without a deal. So, where did that leave the company then? Keep reading our Beulr update to find out.

Shark Tank Beulr Update

Our Beulr update found that on the night the episode aired, Beulr’s app gained a big surge in users. The service jumped from 92,000 to 126,000 downloads in just a few days.

Additionally, the company also raised $675,000 in outside funding, which was much more than Peter originally asked for on the show.

In 2022, Peter started to reposition Beulr. Instead of just being an app that sent a bot into your Zoom class or meeting, he leaned into productivity.

Beulr started offering tools that recorded meetings, created transcripts, and let busy people skim the highlights later instead of attending live.

From what we learned, Beulr never quite made it, even after the Shark Tank buzz. Peter Solimine’s LinkedIn shows the company shut down in November 2023, though he never explained why.

The social pages are gone too, and all that’s left is an inactive LinkedIn and his website, where he simply wrote “RIP.” Toward the end.

They tried rebranding it as a productivity tool for recording and transcribing meetings, but it wasn’t enough to keep the business alive, as per a SlashGear report.

Right after Beulr closed, Peter launched a new startup in November 2023 called SayBloom, an AI-powered language learning app.

SayBloom lasted about three months, but the service is still online today with both free and paid tiers.

At the same time, Peter was also building another company. In February 2023, he co-founded Parallel Distribution, where he now serves as CEO.

Peter has also been open about the lessons he learned from Shark Tank. In a 2022 interview, he said the show was only one moment in the bigger story, and that getting a “no” actually led him to better funding opportunities later.

And this is our final reporting on Peter and our Beulr update at this time.

In the meantime, check out more Shark Tank Season 13 Episode 5 company updates:

For more on Shark Tank Season 13, be sure to visit our Season 13 products page.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.