IcyBreeze Air Conditioner Cooler Update | Shark Tank Season 7

While camping with his son, Dave Yonce struggled with the heat and had no easy way to cool down.  It was too hot to enjoy the trip, and there was no easy way to stay cool. As a result, he teamed up with Jason Shackleford and Andrew Jenkins to create IcyBreeze, a cooler that blows cold air, helping people stay comfortable outdoors. Let’s find out if Dave secured a deal with the sharks in our IcyBreeze update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to IcyBreeze after Shark Tank.

Jason, Dave, and Andrew entered Shark Tank Season 7, seeking $50,000 for 5% equity in their portable air conditioner coolers. Unfortunately, after their pitch, they were unable to secure a deal.

In terms of an IcyBreeze update, the company responded to market feedback by introducing new models at lower price points, though it continued selling batteries and chargers separately. Further, they expanded their operations in 2017, relocating to Texas and securing a $275,000 incentive agreement to support job creation.

Shark	Result
Kevin O’Leary	No offer
Daymond John	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

 

Shark Tank IcyBreeze Pitch

• Entrepreneurs: Jason Shakleford, Dave Yonce, and Andrew Jenkins
• Business: Portable air conditioner coolers
• Ask: $50,000 for 5% equity
• Result: No deal
• Shark: None

Jason, Dave, and Andrew entered Shark Tank to pitch their portable air conditioning solution to the sharks.

Their invention, IcyBreeze, combines a cooler with an air conditioner to keep people comfortable in extreme heat.

They sought an investment to scale production and lower manufacturing costs, making it more affordable for outdoor enthusiasts.

IcyBreeze is a cooler that also works as a portable air conditioner, designed to keep both drinks and people cool in hot weather.

This makes it useful for camping, outdoor events, sports games, and even job sites where people need relief from the heat.

It works by pumping ice water through a cooling system in the lid, where a fan pulls in warm air and pushes out cool air.

The result is air that can be up to 35 degrees cooler than the temperature outside.

Since a rechargeable battery powers it, you don’t need to plug it into an outlet, making it easy to use anywhere.

To use it, simply fill the cooler with ice and water, turn on the fan, and enjoy the cold air.

It costs almost $200 to make, and they sell it for $349, which means they make around 43% profit per unit before other expenses.

Since launching, they have sold 1,700 units, mostly online and at Sam’s Club. Last year, the company made $175,000 in sales and expected to hit $2.5 million the next year, but the sharks didn’t think that was realistic.

The business was funded with $5.5 million of Dave’s own money, which surprised the sharks. The high cost comes mostly from the battery system in the lid.

Daymond John bluntly pointed out that high production costs would make scaling difficult. Jason explained that the battery technology in the lid was the biggest cost driver.

Mark Cuban, unconvinced, asked how they were making money with such tight margins. Dave stated that they primarily sold online and aimed to scale production to bring down costs.

Dave said he was looking for a strategic partner, not money. This statement did not sit well with Mark and Daymond, who pushed back, calling it an unrealistic reason to seek an investment.

Mark says Dave has already invested too much of his own money and no longer has the urgency to push the business forward, so he’s out.

Daymond exits the negotiations, saying Dave doesn’t need an investor and is already involved in too many ventures.

Kevin O’Leary says most people wouldn’t spend $400 on a cooler with air conditioning, and he backs out.

Robert Herjavec says Dave doesn’t understand what the average camper is willing to pay and needs to rethink the pricing model, so he walks away.

Lori Greiner says the product is too expensive and only cools one person at a time, so she decides not to invest.

The entrepreneurs left without a deal.

Let’s get an IcyBreeze update to see where the company is today.

Shark Tank IcyBreeze Update

Our IcyBreeze update found that the company took a proactive approach and made some changes shortly after their episode aired.

Andrew departed as Co-CEO in January 2016, coinciding with the episode’s broadcast.

Jason left his role as CEO in December 2017 to pursue other opportunities.

Specific details about Dave’s continued involvement remain unclear, but John Brinkman took over as CEO and President.

In response to feedback on the original $349 retail price and $200 production cost, the entrepreneurs made adjustments. They introduced new models with more affordable components.

The IcyBreeze V2 Pro was launched at $289.99, and the IcyBreeze Platinum at $339.99.

However, batteries and chargers were sold separately, with prices ranging from $69.99 to $99.99.

In 2017, IcyBreeze outgrew its original facility in Oklahoma and relocated to Sweetwater, Texas, opening two additional warehouses to meet increasing demand.

The company secured a five-year incentive agreement worth up to $275,000 from the Sweetwater Economic Development Board. The goal was to create more jobs in the area.

This agreement offered $3,000 for each new full-time position, leading to the employment of 32 people in January 2023.

Furthermore, IcyBreeze experienced a significant boost in online traffic, with daily website visits surging from 105 to 30,000 following the episode’s airing.

The company reported an annual revenue of $3.6 million in 2022.

In July 2023, IcyBreeze was acquired by Solo Brands, a publicly traded company known for outdoor products like the Solo Stove.

You can visit their website here to get more information about their latest products.

We’re calling this IcyBreeze update a success.

You can keep track of what happened to the other companies featured in Season 7 Episode 15 here.

• SHEFIT Update
• CO.ALITION Update
• 2400 Expert Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.