AfreSHeet Update | Shark Tank Season 7

In college, Maxwell Cohen saw that many students didn’t wash their sheets because laundry took too much time and effort. To solve this, he created AFreSHeet, a waterproof bed sheet with layers that can be peeled off for a clean surface. This helps students keep their beds fresh without needing to do laundry as often. What will the sharks think of this convenience product? Let’s find out in our AFreSHeet update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to AFreSHeet after Shark Tank.

Maxwell entered Shark Tank Season 7, seeking $100,000 for 20% equity in AFreSHeet. After his pitch, the sharks did not find his business worth investing in, leaving Maxwell without a deal.

In terms of an AFreSHeet update, the company rebranded its name to Peelaways to better connect with consumers. Further, they secured multiple patents and raised approximately $2.57 million in funding.

Shark	Result
Robert Herjavec	No offer
Kevin O’Leary	No offer
Daymond John	No offer
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank AfreSHeet Pitch

• Entrepreneur: Maxwell Cohen
• Business: Disposable, tear-away sheets 
• Ask: $100,000 for 20% equity
• Result: No deal
• Shark: None

Maxwell stepped into Shark Tank ready to prove that keeping dorm beds clean doesn’t have to be a hassle.

He sought an investment to scale production and land major retail deals, ensuring students, summer camps, and hospitals could easily access his disposable, waterproof sheets.

Maxwell begins by describing how busy college students, like his model Lydia, often don’t have time to wash their sheets.

Beds, he explains, are used for more than just sleeping—they become desks, dining tables, and even hangout spots.

Lydia demonstrates by spilling snacks on the sheet, and then peeling away the top layer to reveal a clean one underneath.

Maxwell emphasizes that users can simply toss the soiled layer in the recycling bin, making sheet maintenance convenient and mess-free.

Each pack contains seven layers and is ideal for dorm rooms, guest beds, summer camps, or even sick toddlers.

Robert Herjavec asks what the sheets are made of. Maxwell answers that they are primarily polyester, which prompts Lori Greiner to request samples.

As Maxwell distributes the sheets, Kevin O’Leary immediately raises concerns about polyester’s poor breathability, while Robert remarks that the material feels “clinical,” like a hospital bed.

Nevertheless, Maxwell defends the product, stating that it is meant for practicality over luxury and is not competing with Egyptian cotton.

Meanwhile, Mark Cuban shifts the discussion to sales and asks how many units have been sold.

Maxwell shares that they’ve sold 400 units so far, mostly targeting college students. Each pack of seven sheets sells for $29.99, and the manufacture costs between $7 and $7.25.

Summer camps and elderly care facilities have shown interest, and the product recently generated buzz at a college expo.

Kevin asks if Maxwell has pitched the product to big-box retailers. Maxwell explained that he approached Bed Bath & Beyond, but they declined, saying they didn’t want to be the first to introduce it to the market.

Mark advises Maxwell to shift focus from retail to institutional clients, such as hospitals, where comfort might be less of a concern.

Maxwell agrees, mentioning that South African hospitals and ambulances have already expressed interest.

Mark then states that while Maxwell is learning and testing the market, the business is not ready for investment, and he is the first to drop out.

Kevin urges Maxwell to abandon the idea, saying, “Shoot it, burn it, get rid of it.” With that, Kevin exits the deal.

Lori suggests that a softer, more comfortable version, perhaps made with microfleece, could attract more customers. So, she decides to pass.

Daymond John, agreeing with Lori, says he doesn’t believe in the concept and quickly drops out.

Robert explains that while people may express interest, true demand is reflected in sales. For this reason, he exits as well.

Is this company still around today? Let’s find out in our AFreSHeet update.

Shark Tank AFreSHeet Update

Our AFreSHeet update found that the company rebranded from its original name, AFreSHeet, to Peelaways to better resonate with consumers.

They have secured multiple patents worldwide and raised millions in venture capital financing.

Furthermore, their product line now includes multi-layered, disposable, and waterproof fitted sheets available in various sizes, catering to parents, caregivers, and healthcare facilities.

Peelaways has also partnered with major retailers and distributors globally, making their products accessible to a wider audience.

At the time of this writing, Peelaways has raised approximately $2.57 million in funding.

The company’s products are available for purchase on their official website.

If we get another AFreSHeet update we will let you know.

Curious about the other company updates from Season 7 Episode 8? Don’t forget to check out our company updates here.

• Unshrinkit Update
• Grip Clean Update
• PolarPro Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.