Crio Bru Cocoa Beverage Update | Shark Tank Season 5

Jon Fotheringham and Eric Durtschi have reimagined an ancient cocoa bean drink that they say is healthier than coffee and gives a better buzz. Will the sharks love it enough to offer a deal on Shark Tank Season 5? Find out in our Crio Bru update!

Shark Tank Crio Bru Update

Crio Bru Update

  • Entrepreneurs: Jon Fotheringham, Eric Durtschi
  • Business: Cocoa bean beverage
  • Ask: $1 million dollars in exchange for 10% equity
  • Result: No deal
  • Sharks: None

Eric and Jon brought their Crio Bru cocoa drink mixes to the tank. Their products are for home consumers and for use in cafe establishments. The guys brought a few different versions for the sharks to sample; straight, creamy, hot and iced.

Crio Bru Brewed Cacao Uber Dark Spanish Roast 10oz Bag - Coffee Alternative Natural Healthy Drink | 100% Pure Ground Cacao Beans | 99.99% Caffeine Free, Keto, Low Carb, Paleo, Non-GMO, Organic

BREWS LIKE COFFEE TASTES LIKE CHOCOLATE Roasted, ground, and brewed like coffee this cacao coffee alternative has the flavor and aroma of unsweetened pure dark chocolate. Instead of coffee bean grounds, it's 100% pure ground cacao. 

We earn a commission if you make a purchase, at no additional cost to you.

After taking a sip, Mark Cuban winced and announced he was out, with Robert Herjavec quickly following. Daymond John was next, calling the drink “horrible.” Kevin O’Leary told the pair he would give them a chance to explain their $10 million valuation. According to Jon, the company was on track to earn $1.5 million in sales, selling over 275,000 units in the two years leading up to the show. Of that, the company would make $150,000.

Kevin wasn’t sold, and he went out. That left only Barbara Corcoran, who ultimately dropped out over issues with the taste and valuation. With no offers from the sharks, the guys were forced to leave without a deal. What happened next for their company? Keep reading our Crio Bru update to find out!

We have good news to share in our Crio Bru update! We’re happy to report that the company is still in business, and reportedly does an estimated $3-$4 million in annual revenue. The product can be purchased on the Crio Bru website, or ordered from online retailers such as Amazon, Walmart and Vitacost.

Would you like to learn about the other companies featured on Season 5 Episode 26? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 5 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!