Crooked Jaw Update | Shark Tank Season 1

After a college lacrosse injury left Craig French with a broken jaw, he was inspired to create the Crooked Jaw clothing line for sports fans, especially those in mixed martial arts. However, limited marketing reach hindered the brand’s growth. Now, Craig is seeking a sharks’ investment and distribution channels to achieve wider success. Will Craig land a deal with the sharks, or will they walk away? Let’s find out in our Crooked Jaw update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Crooked Jaw after Shark Tank.

Craig entered Shark Tank Season 1 to pitch his sports clothing line, Crooked Jaw. He sought $200,000 for 20% equity. However, the sharks showed no interest in his business, so he left without a deal.

In terms of a Crooked Jaw update, the company went out of business, and all efforts to revive the brand were futile.

Shark	Result
Kevin O’Leary	No offer
Robert Herjavec	No offer
Kevin Harrington	No offer
Daymond John	No offer
Barbara Corcoran	No offer

Shark Tank Crooked Jaw Pitch

• Entrepreneur: Craig French
• Business: Clothing brand for MMA fans
• Ask: $200,000 for 20% equity
• Result: No deal
• Sharks: None

Craig began his pitch by sharing the inspiration behind starting his business. He hoped the investment would help him tap into the growing MMA crowd and expand his new venture, Crooked Jaw Clothing. 

This streetwear brand draws inspiration from action sports and mixed martial arts (MMA), targeting athletes and fans of these sports.

Crooked Jaw Clothing offers a range of apparel, including T-shirts, hoodies, hats, and accessories. 

Their designs feature bold graphics, unique illustrations, and edgy typography that captures the action-oriented spirit of MMA and other action sports. 

The brand has birthed an online community through its website, which allows fans to connect and share their passion for the brand and these sports.

At the time, Crooked Jaw was sold in only ten mom-and-pop skate shops on Long Island, where Craig lives. It has sold 1,500 units in the past year (2008). 

Despite being featured in local surfboard and skate shops, Crooked Jaw has yet to penetrate national clothing chains. 

Moreover, the sharks were concerned about the low sales orders after Craig showcased his brand at its first trade show. 

Learning that they had sold only $5,000 worth of products the previous year, Robert Herjavec decided not to invest. 

Kevin Harrington also exited the deal due to the low sales margin. Barbara Corcoran cited the same reason for dropping out. 

Daymond John was not interested in the business and declined to invest. 

Lastly, Kevin O’Leary expressed doubts about recouping his investment and was the final shark to exit the negotiations.

Craig left the show without a deal. Let’s see what he’s up to now in our Crooked Jaw update.

Shark Tank Crooked Jaw Update

Shortly after appearing on Shark Tank, the business enjoyed significant media buzz as it generated over 50,000 website visits in less than 24 hours. 

However, our Crooked Jaw update found that Craig had to shut down the business in 2015 due to a lack of sustained exposure and sales. 

It appears that the sharks were right to pass on Crooked Jaw, as the company never gained enough traction. 

Our Crooked Jaw update found that in 2010, Craig did manage to land a deal with a major retail chain, but it wasn’t enough to save the business. 

The brand’s Facebook page now has only a handful of followers, and the company’s website is merely a shell. 

Craig posted on Facebook in February 2015, “Maybe we will start producing some clothing again one day.” 

Unfortunately, there have been no further developments, and it seems this will be our final Crooked Jaw update.

For more on Shark Tank Season 1 Episode 2, be sure to check below:

• Lifebelt
• A Perfect Pear
• Sticky Note Holder
• Classroom Jams

Before you go, check out our Shark Tank Season 1 page for more updates.