SoaPen Update | Shark Tank Season 13

Kids don’t like washing their hands. They have to be reminded to wash, don’t scrub for long enough, and might not even use soap. Entrepreneurs Amanat Anand and Shubham Issar created a fix for this common problem with SoaPen, which makes hand washing fun for kids! Will the sharks enjoy this clean deal on Shark Tank Season 13? Read our SoaPen update to find out.

If you’re short on time, here’s a quick overview of what happened to SoaPen after Shark Tank!

Amanat Anand and Shubham Issar appeared on Shark Tank Season 13 and left with a deal from Nirav Tolia for $100,000 for 10% equity, plus $1/unit until $200,000. In terms of a SoaPen update, the company is still in business, selling over 200 units a month on Amazon. Further, they’ve built a large social media following, including 10,000 Instagram followers and viral TikTok videos.

Shark:  Result: 
Nirav Tolia Accepted deal of $100,000 for 10% equity, plus $1/unit until $200,000
Lori Greiner No Offer
Robert Herjavec No Offer
Kevin O’Leary No Offer
Mark Cuban No Offer

Shark Tank SoaPen Update

Shark Tank Soapen Update

  • Entrepreneurs: Amanat Anand and Shubham Issar
  • Business: Soap pen that encourages kids to wash their hands
  • Ask: $100,000 for 10% equity
  • Result: $100,000 for 10% equity, plus $1/unit until $200,000
  • Shark: Nirav Tolia

Amanat Anand and Shubham Issar launched SoaPen right after graduating college in response to devastating statistics about children catching diseases due to improper hand washing. Each SoaPen contains pleasantly scented, kid-friendly hand soap that encourages good hand hygiene.

Make Washing Hands Fun
SOAPEN Kids' Roll-On Hand Soap

Washing for 20-40 Seconds is FUN- What feels like an eternity for kids to meet CDC guidelines is not so with SoaPen; Kids have fun washing their hands in 4 easy steps: Draw, Wet, Rub, and Rinse

We earn a commission if you make a purchase, at no additional cost to you.

Kids use the SoaPen to have fun drawing and writing on their hands. Afterward, the soap takes 30 seconds or more to fully disappear, ensuring they’re scrubbing long enough to be germ-free.

The soap is a great idea, and Robert Herjavec wonders why no one has thought of this before. Lori Greiner loves the idea and the scents. A pack of three SoaPens costs just over $4 to make, and they sell for $14.99 retail.

So far, the company has made $85,000 in lifetime sales since its launch in 2019. They haven’t spent a dime on marketing, but they scored an article in a magazine that caused them to sell out of all 5,000 units within three weeks.

Though they’ve been running ads on Amazon for the last two months, they can’t produce any type of return on investment figures when Mark Cuban dives into financials.

Kevin O’Leary doesn’t think they understand sales and says they need to reduce customer acquisition costs and do more marketing. He thinks it’s too early for them, so he’s out.

Mark agrees — they don’t know how to sell it, though he doesn’t think they’re necessarily too early. Regardless, it’s not an investment for him, so he drops out as well.

Robert likes the product, but it’s not an investment for him, either.

Lori acknowledges that Amanat and Shubham have done a great job, but it’s too early for her to consider investing, so she drops out.

This leaves guest shark Nirav Tolia. He admires their attitude, but it’s too early for investment and they need mentors.

Amanat and Shubham walk out of the tank without a deal. However, during the duo’s post-pitch interview, Nirav tells his fellow sharks that he made a mistake and runs out to catch them.

He makes them an offer on the spot for $100,000 for 10% and a $1/unit royalty until $200,000 is paid back. This is a perfect deal because his wife is working with several different hand soap brands, and this could easily fit in there.

They accept his unprecedented late deal. Did Mrs. Tolia’s mentorship help the fledgling soap brand? Stay tuned in to our SoaPen update to find out.

Since appearing on Shark Tank, SoaPen has built up a large social media following, including more than 10,000 Instagram followers and viral TikTok videos.

The SoaPen website is going strong and features three packs of colorful scented soaps and fun socks that help teach kids the color wheel.

In addition to direct-to-consumer and wholesale options through their website, our SoaPen update found that they have a successful Amazon storefront. They’re currently selling 200+ units per month with an overall rating of 4.1 stars and more than 700 reviews.

With the help of Nirav Tolia and his wife, it looks like SoaPen is cleaning up. We can’t wait to see what future SoaPen updates hold for the company.

Before you go, be sure to check out more on Shark Tank Season 13 Episode 4:

For more on Shark Tank Season 13, visit our Season 13 products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!