Umano Update | Shark Tank Season 7

Jonathan and Alex Torrey started Umano in their parent’s garage after noticing that many kids struggled in school because they didn’t have basic supplies like notebooks and pencils. To help, they launched a clothing brand that puts kids’ artwork on soft, eco-friendly t-shirts. For every shirt sold, Umano gives a backpack filled with school supplies to a child in need. Will a shark see the value in Umano and invest? Let’s find out in our Umano update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Umano after Shark Tank.

Jonathan and Alex entered Shark Tank Season 7, seeking $150,000 for 15% equity in their fashion business. After their compelling presentation to the shark, they secured a deal with Lori Greiner and Mark Cuban for $150,000 for 20% equity.

In terms of an Umano update, the company expanded its product line and partnered with refugee relief organizations in Georgia and Tennessee to help children globally.

Shark	Result
Mark Cuban and Lori Greiner	Accepted offer of $150,000 for 20% equity
Daymond John	$150,000 for 33.3% equity
Kevin O’Leary	No offer
Robert Herjavec	No offer

Shark Tank Umano Pitch

• Entrepreneurs: Jonathan Torrey and Alex Torrey
• Business: Philanthropic fashion to empower kids
• Ask: $150,000 for 15% equity
• Result: $150,000 for 20% equity
• Sharks: Lori Greiner and Mark Cuban

Jonathan and Alex walked into Shark Tank representing Umano, a clothing brand with a mission.

They said they needed the funds for inventory because they were missing out on sales due to low supply.

They explained that Umano is more than just a fashion brand—it’s about making a difference.

Their t-shirts feature artwork drawn by kids, and for every shirt sold, Umano donates a backpack filled with school supplies to a child in need.

To emphasize the impact, they showcase some of the young artists, including seven-year-old Jessica, whose design is printed on one of their shirts.

As they hand out samples, Lori Greiner immediately notices how soft the fabric feels.

Alex explains that they traveled the world to find the perfect material, a sustainably sourced micro modal fabric.

Meanwhile, Robert Herjavec asks about pricing and sales channels. Alex shares that each t-shirt sells for $48 and is available at Bloomingdale’s, specialty stores, and their website.

It cost $11 to make, which includes the school supplies they donated. In 2014, they had $106,000 in sales and projected $250,000 for the current year.

Daymond John asks if they paid royalties to the artists, Jonathan and Alex explain that they were a social entrepreneurship brand. In short, the artists got no royalties from their sales.

Kevin O’Leary raises concerns about potential legal issues. He asks whether growing to $10 million in sales without paying royalties to the children could become a liability.

They explained that Umano’s grassroots approach sets them apart and that as the company grows, its giving will scale accordingly

Curious about their long-term vision, Daymond asks if they plan to expand beyond t-shirts.

Alex confirms that Umano aims to become a lifestyle brand and presents their Spring 2016 collection, which includes dresses, leggings, and jackets.

Since the company was so new, Kevin went out. Robert went out, too; he said it was a tough business, and not for him.

Lori offered $150,000 for 25% equity. She believed they needed help with sourcing materials, expanding production, and securing more retail partnerships 

Daymond was interested, too, and offered $150,000 for 33.3% equity, citing his deep experience in the fashion industry

Mark Cuban jumped in with an offer of $150,000 for 20% equity. He also offered for either Daymond or Lori to come in with him.

Lori agrees, but Daymond declines, stating that he prefers to work alone in the fashion space.

After weighing their options, Jonathan and Alex accept Mark and Lori’s offer. Let’s keep reading our Umano update to find out where the company is today.

Shark Tank Umano Update

Our Umano update found that the deal with Lori Greiner and Mark Cuban did not close successfully, reasons for this are not publicly available.

However, the company expanded its product line to include women’s shirts. In August 2016, Umano partnered with refugee relief organizations in Georgia and Tennessee to support children worldwide.

In March 2017, Jonathan and Alex decided to shut down Umano and stop selling all clothing items.

Despite ending the brand, both brothers remained committed to making a social impact.

Jonathan went on to found AMHC, a property development and management company specializing in factory-built home projects.

Meanwhile, Alex launched Mlkmn, a local delivery service for essential goods in Philadelphia.

This marks our final Umano update.

Don’t forget to check out our other company updates from Season 7 Episode 9, which you can find below.

• National Association of Bubble Soccer Update
• Brazi Bites Update
• SockTABS Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.