SnoofyBee Changing Pad Update | Shark Tank Season 9

Changing diapers can be messy, especially when young babies grab everything in sight. Amy and Michael Perry struggled with this problem with their first two children, so they invented SnoofyBee, a wrap-around changing pad that keeps babies’ hands contained. Their success on Kickstarter validates the need for a solution. Will the sharks dive into diaper changes with this new changing pad? Let’s see in this SnoofyBee update and pitch recap. 

If you’re short on time, here’s a quick overview of what happened to SnoofyBee after Shark Tank.

Amy and Michael Perry pitched their innovative baby changing pad on Shark Tank Season 9. They sought an investment of $85,000 for a 10% equity. Negotiations led to a deal with Lori Greiner for $120,000 for 20% equity.

In terms of a SnoofyBee update, the company has thrived. SnoofyBee has significantly expanded its product line, offering a wider range of solutions for parents. Today, SnoofyBee boasts an impressive annual revenue of around $1 million.

Shark	Result
Lori Greiner	Accepted offer of $120,000 for 20% equity
Robert Herjavec	$125,000 for 15% equity
Kevin O’Leary	$85,000 for a 20% equity
Mark Cuban	No offer
Bethenny Frankel	No offer

Shark Tank SnoofyBee Pitch

• Entrepreneurs: Amy and Mike Perry
• Business: Changing pad to keep babies’ hands out of dirty diapers
• Ask: $85,000 for 10% equity
• Result: $120,000 for 20%
• Shark: Lori Greiner

Amy and Michael enter the Shark Tank with their 10-month-old son, Emmett. They began their pitch by explaining to the sharks that after having five children, they now understand the challenges of diaper changes. 

They found that their first two sons would often get their hands dirty during diaper changes, creating a mess and additional frustration. 

The couple leveraged their experience with their first two children and some resourceful assistance from Grandma’s sewing skills to create SnoofyBee.

Amy and Michael launched SnoofyBee in 2015 after validating their idea with a successful Kickstarter campaign that raised over $120,000.

This portable changing pad has a polyurethane coating for easy cleaning and provides a convenient solution for parents on the go. 

SnoofyBee functions like a portable changing station that comfortably wraps around the baby. This design keeps their hands out of the way during diaper changes, ensuring a cleaner and more efficient process for parents. 

Imagine a comfortable and safe version of the cone a dog wears after surgery – that’s the core functionality of SnoofyBee, with easy access for diaper changes through the lower half.

SnoofyBee is currently priced at $29.99 for the changing pad itself, with an optional carrying case available for $8.99.  

While they haven’t secured placement in major retail stores yet, the product is available for purchase directly through their website and on Amazon. 

The couple further tells the sharks they have a patent protecting their core design, the “redirection barrier.”  

During their initial production run to fulfill Kickstarter orders, they encountered quality issues with 30% of the 10,000 units manufactured. Michael had to take significant steps, like leaving his job, to address these problems and ensure customer satisfaction.

Between 2015 and 2016, their sales figures jumped from $140,000 to $400,000, and they project reaching $650,000 in 2017. Profitability seems promising, with a unit cost of $6 and a selling price of $29.99. 

However, marketing expenses are a significant factor, consuming 40% of their revenue. Additionally, their current income suggests they are taking a modest salary of $4,000 per month to cover their basic living expenses.

They came to Shark Tank because they needed advice and capital to make it into retail. 

Mark Cuban expresses concern about their high marketing costs, questioning the feasibility of significant reductions. He felt this could be a hurdle to the business’s success. He’s the first shark out.

Guest shark Bethenny Frankel shared a different concern, suggesting the product might be a one-time purchase for most parents, limiting its long-term appeal. For this reason, she is out.

Kevin O’Leary offered $85,000 for a 20% equity.

Robert Herjavec offered $125,000 for 15% equity. He was interested but wanted them to use the investment to develop new products alongside SnoofyBee.

Lori Greiner offered $100,000 for 20% equity, but after negotiation, the couple countered with $120,000 for the same stake, and Lori agreed.

Let’s find out if Amy and Michael made the right decision in our SnoofyBee update. 

Shark Tank SnoofyBee Update 

After the time of our SnoofyBee update, we found that the initial agreement with Lori Greiner ultimately fell through. 

However, SnoofyBee has continued to innovate. They’ve expanded their product line to include practical solutions for parents, such as chewy teethers for soothing gums, an eco-friendly diaper bag dispenser, and suction-cup bowls that stay put during mealtimes.

In 2019, they launched a Kickstarter campaign for a baby carrier called the Snug n Go. However, prioritizing quality and timely delivery, they made the difficult decision to cancel the campaign when it became clear they couldn’t meet their initial production timeline. 

Despite the setbacks, SnoofyBee had grown to over $1 million in annual revenue by February 2022. 

They’ve also announced a new version of their Queen Bee Diaper Bag, which is designed to give easy access to busy parents on the go. 

 You can find all their products on the SnoofyBee website and Amazon.

Despite the deal with Lori falling through, it looks like Amy and Michael are doing well on their own. We cannot wait to see what the upcoming few years have in store for our next SnoofyBee update.

You can find the other company updates from Season 9 Episode 8 here:

• Snarky Tea Update
• Dreampad Update
• No Mo-Stache Update

If you’d like to see more updates, be sure to check out our Shark Tank Season 9 page!