Fitfighter Exercise Hose Update | Shark Tank Season 12

Veteran and volunteer firefighter, Sarah Apgar, created what she calls the most durable and versatile fitness product on the market. Using recycled fire hose and other items made in the USA, she wants to help turn every American into a fit fighter. Will she spark a deal on Shark Tank Season 12? Find out in our Fitfighter update!

Shark Tank Fitfighter Update

Fitfighter Update

  • Entrepreneur: Sarah Apgar
  • Business: Weighted exercise hose
  • Ask: $250,000 for 15% equity
  • Result: $250,000 for 25% equity
  • Shark: Daniel Lubetzsky

During her presentation, Sarah showcased her weighted exercise hose on Shark Tank Season 12 with an impressive workout routine. Her company Fitfighter, produces a product called the Fitfighter Steel Hose.

5 In 1 Free Weight
FitFighter Steelhose | 10lb Black Flexible Free Weight

Time to replace the dumbbell sets, barbell weights, and stationary weight sets. The Fitfighter Steelhose is a soft free weight tool designed to strengthen the entire body for sports performance and everyday fitness goals.

We earn a commission if you make a purchase, at no additional cost to you.

While it’s designed to resemble a firehose, this product isn’t just for firefighters. It’s a useful exercise tool for anyone who wants to improve their physical fitness.

After quickly doing 10-15 exercises with the hose, Sarah told the sharks that Fitfighter had done $45,000 in sales. She was selling primarily to gyms and trainers at the time.

Unfortunately, the massive COVID-19 shutdowns caused her to switch her business model online. However, in 10 weeks she managed to match the $45,000 in sales that had taken her months to get.

Building on that success, Sarah also launched a Fitfighter app and some online training videos. The app has a free and paid version.

All of this was enough to impress guest shark Daniel Lubetzsky, founder of KIND Snacks. He offered Sarah a deal of $250,000 for 25% equity, which she accepted.

Now that Sarah has a shark on her side, will she be able to keep the momentum going? Keep reading our Fitfighter update to find out!

Thanks to a Shark Tank Fitfighter update, we now know that Sarah’s company earned $900,000 in sales within three months of airing. Also, in the first week after their airdate, the company did $250,000 in sales.

That’s not all though! In our Fitfighter update research, we learned that the weighted exercise hose is now being sold in Dick’s Sporting Goods, which has allowed Sarah to expand her company base.

Further, all of this success has allowed Sarah to be able to give back to the firefighter community, recently donating $10,000 to local firefighters, which was matched by Daniel Lubetsky as well.

Since first appearing on the show, Fitfighter has expanded its inventory to include rack systems, various merchandise, and online classes. You can even get certified in the Fitfighter program, but at the time of this update, it appears to be sold out.

If you’d like to step up your fitness routine, Fitfighter products are available on Amazon, as well as the Fitfighter website.

For updates on the other products featured on Season 12 Episode 5, be sure to check the links below!

For more Shark Tank product updates, be sure to check out our Season 12 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!