Custard Stand Food Products Update

Custard Stand Food Products Update | Shark Tank Season 7

ByAndrew Smith

While running their hot dog stand in Webster Springs, West Virginia, Dee and Angie Cowger kept getting the same request—customers wanted to buy their chili to eat at home, but it wasn’t for sale. To fix this, they started Custard Stand Food Products, packaging their family recipe chili and selling it in grocery stores and restaurants across several states. Now, people can enjoy the same chili from their stand anytime. Will a shark help them take it to the next level? Let’s get into our Custard Stand Food Products update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Custard Stand Food Products after Shark Tank.

Dee and Angie entered Shark Tank Season 7, seeking $400,000 for 10% equity in their All-beef hot dog chili business. Unfortunately, after their pitch, they could not secure a deal.

In terms of a Custard Stand Food Products update, the company leveraged its Shark Tank exposure to drive a 5,000% spike in online sales, which contributed to significant growth. Further, they expanded into over 900 Kroger stores across multiple states and maintained strong online sales.

SharkResult
Kevin O’LearyNo offer
Daymond JohnNo offer
Lori GreinerNo offer
Robert HerjavecNo offer
Mark CubanNo offer

Shark Tank Custard Stand Food Products Pitch

Shark Tank Custard Stand Food Products Update
  • Entrepreneurs: Dee and Angie Cowger
  • Business: All-beef hot dog chili
  • Ask: $400,000 for 10% equity
  • Result: No deal
  • Shark: None

Dee and Angie walked into Shark Tank and introduced Custard Stand Food Products to the sharks.

They explained that they started their business 24 years ago as a small stand in West Virginia.

Over time, they expanded and realized their most popular item was their hot dog chili.

Due to constant customer demand, they decided to bring it to the retail market. Their goal was to grow into a national brand.

Angie described the product as an all-beef hot dog chili with no fillers, additives, trans fats, or gluten.

She emphasized that beef was the primary ingredient and that all ingredients were simple and recognizable.

As they passed out samples, the sharks reacted positively. Robert Herjavec noted that the chili had a sweet taste, while Mark Cuban said he liked it.

Dee shared that they made $1.6 million in the last year and had secured placement in Walmart, Kroger, and Sam’s Club, though only on a regional level

Robert questioned whether retailers viewed the chili as a local specialty, which could limit its reach. Angie acknowledged that hot dog chili was a regional product but believed it had the potential to expand nationwide.

Curious about profitability, Robert followed up by asking how much they took home. Dee stated they made $200,000 after paying themselves.

Angie also mentioned that they owned one restaurant and had five franchises, though those were not included in their earnings.

Mark then asked about franchise revenue, and Angie shared that each location generated about $20,000 annually.

Then, Dee and Angie explained that their company is about $700,000 in debt for their entire business. $300,000 of that debt was for their restaurant, but $400,000 was for the retail chili.

Daymond John liked the chili but not the price. He didn’t think $400,000 was enough for what they wanted to do, so he went out

Meanwhile, Lori Greiner admitted that she personally wasn’t passionate about the product and went out.

Robert believed it would be difficult to take a regional product and make it a national success due to varying consumer preferences. He ultimately decided to pass.

Kevin O’Leary followed. He had an issue with their high valuation and it wasn’t going to work for him.

This left Mark. He loved their story and said that they were the American dream.

However, he didn’t want to deal with the moving parts of the business. He went out, leaving Dee and Angie without a deal.

Where did that leave the business? Find out in our Custard Stand Food Products update.

Shark Tank Custard Stand Food Products Update

Our Custard Stand Food Products update found that the company’s online sales spiked by 5,000% following the episode airing.

In May 2022, they launched over 600 Kroger stores across the South and Midwest.

With both online sales and retail, Custard Stand Food Products is doing about $15 million in annual sales.

In 2023, they added 300 more stores across eight states.

At the time of this writing, Custard Stand Food Products is estimated to be worth several million dollars.

Despite not getting a Shark Tank deal, we’re calling this Custard Stand Food Products update a success.

But what about the other products featured in Season 7 Episode 19? You can find our company updates for those products here:

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.