Business Ghost Ghost Writing | Shark Tank Season 3

Entrepreneur Michael Levin pitched his writing service during Shark Tank Season 3. Business Ghost is a comprehensive ghostwriting business. If you would like to become a published author, but without the hassle of entering the publishing world, then this company takes care of everything for you as a one-stop shop. Will the sharks find this appealing? Find out in our Business Ghost update.

If you’re short on time, here’s a quick overview of what happened to Business Ghost after Shark Tank!

Michael Kevin appeared on Shark Tank Season 3, but walked away without a deal. In terms of a Business Ghost update, the  company is no longer in business. However, Michael is still successfully ghost writing, and also runs two websites offering various ghost writing services.

Shark: Result:
Mark Cuban  No offer
Kevin O’Leary No offer
Robert Herjavec No offer
Barbara Corcoran  No offer
Daymond John No offer

Shark Tank Business Ghost Update

Business Ghost update

  • Entrepreneur: Michael Levin
  • Business: Ghost writing service
  • Ask: $200,000 for 10% equity
  • Result: No deal
  • Shark: None

Founder of Business Ghost, and successful ghost writer, Michael Levin, brings his company to Shark Tank Season 3. As a ghost writer, he has had a very successful career already.

He’s written over 100 books, many of which have been turned into television shows and movies. His projects have also made it onto the New York Times Best Seller List.

He shares that he helps people tell their stories, from behind the scenes. His clients include wealthy CEO’s, major celebrities, and even athletes.

His company makes their dreams of becoming published authors, a dream come true. Basically, you bring the idea for the book to his team, and they do all the work.

From writing, to organizing, and even designing it, all the work is done for the client. Additionally, they also market the book.

The service costs clients anywhere between $35,000-$75,000, which includes 50-100 copies of a hardcover book. Further, they’re acquiring all new customers through referrals.

At the time of filming, he’s averaging 2 books per month, which has grossed $650,000 so far. Further, he projects hitting $700,000 by the end of the year.

Kevin O’Leary applauds Michael for achieving what every writer wants to achieve, which is ultimately profitability. However, he doesn’t see how Michael can turn this into a $5 million per year business.

Kevin is unsure if he can get behind the business model. After some back and forth with Michael on the topic, Kevin eventually goes out.

In the end, he is unconvinced that the business is scalable, therefore, it’s too risky for him to invest.

Robert Herjavec is out too. Ultimately, he thinks that Michael lacks strategy.

This leads to Michael becoming self-deprecating, and this causes Barbara Corcoran to go out because of it.

Next is Daymond John, who doesn’t think it would be easy to get his money back if he were to invest.

This leaves Mark Cuban as the last shark left with the potential to offer a deal. Unfortunately for Michael, he also found some issues with the business model.

Especially in such a tough industry, Mark is unsure. Michael highlights the importance and status of a published book, but Mark drops out.

Because no offers are made, Michael is forced to leave without a deal.

Do you think his drive helped him to succeed following Shark Tank? Keep reading our Business Ghost update to find out what happened for Michael.

Our Business Ghost update reveals that the Shark Tank appearance changed Michael’s approach to the business, which also helped it thrive. It eventually became acquired by Advantage Media in 2016.

However, it appears that Business Ghost is no longer active, at least in the capacity it began.

Today, Michael runs two websites, The Fable Factory, and Michael Levin Writing Experience, where he offers his ghost writing services in various ways.

He’s also been featured by Fox News, Forbes, PEOPLE, HBO, ABC, and more.

This will be our final Business Ghost update.

Would you like to learn about the other companies featured on Season 3 Episode 1? Follow the links below for all the information on them. 

For even more on companies and products, be sure to stop by our Season 3 Products Page before you go!


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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!