Pillar Learning Codi Robot Update | Season 12

Screen time is almost always a part of raising kids nowadays, but many parents are realizing the negative effects it can have on their children. That’s why William Mock, Dayu Yang, and Chris Oslebo have come up with an engaging toy robot, that they say blends screen time with education and fun. Will they get a deal on Shark Tank Season 12? Find out in our Pillar Learning update!

Shark Tank Pillar Learning Update

Pillar Learning Update

  • Entrepreneur: William Mock, Dayu Yang, and Chris Oslebo
  • Business:  Educational robot for kids
  • Ask: $500,000 for 10% equity
  • Result: $500,000 for 25% equity
  • Shark: Robert Herjavec

Pillar Learning appeared on Shark Tank Season 12 Episode 8 and introduced the sharks to its Codi Robot and educational material for kids. Founders William, Dayu, and Chris explained their product before going over the numbers with the sharks.

Basically, Codi aims to engage kids in educational stories, songs, and informational discussions. In addition to pairing with an app, the Codi Robot also allows parents to choose what content their kids interact with.

The robot will even allow them to talk to their kids through the robot. Additionally, they’ve sold over 2,500 units, but Pillar Learning is hoping to get help from the sharks with expanding its online platform.

The entrepreneurs would also like to eventually make their way into brick-and-mortar stores. At the time of its pitch on Shark Tank, Pillar Learning was only monetized through the sale of the Codi Robot.

They’re also planning to launch a paid version of the app with more content and options for parents. Despite the competitive niche, Pillar Learning is operating at a 10% profit margin.

However, this wasn’t enough to interest the sharks, and all five of them went out. However, with a last-ditch effort, William, Dayu, and Chris were able to get Robert Herjavec to come back in.

Robert offered $500,000 for 25% equity, which they accepted. Keep reading our Pillar Learning update to find out what happened next!

At the time of writing, research for our Pillar Learning update reveals that the company is still in business. They have an estimated annual revenue of $1.2 million.

A quick look at the Pillar Learning website shows that although Codi outfits are available for sale, the robot itself is out of stock. When browsing for other retailers selling the product, it appears to be out of stock on other sites as well.

Hopefully this isn’t a sign that the company is closing, and is just having some inventory issues. When we get more news, we will be sure to let you know!

For updates on the other products featured in Season 12 Episode 8, check out the links below:

For more Season 12 product updates, be sure to check out our Season 12 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!