ISlide Update Shark Tank

ISlide Custom Sandals Update | Shark Tank Season 8

ByAndrew Smith

Justin Kittredge identified a gap in the footwear market for a comfortable and customizable slide sandal. This unmet need sparked the creation of his product, ISlide, which features a patented sole and endless design options. With rapid sales growth, ISlide now seeks an investment to scale production and secure reliable sourcing to meet increasing demand. Let’s see how the negotiations go for Justin in our ISlide update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to ISlide after Shark Tank. 

Justin appeared on Shark Tank Season 8, seeking $500,000 in exchange for 5% equity in his custom slide sandals, ISlide. After his presentation, he left without a deal from the sharks despite getting a generous offer from Robert Herjavec.

In terms of an ISlide update, the company secured high-profile licensing deals with big names like DC Comics, the NBA, and Nickelodeon. Although ISlide faced revenue challenges due to the COVID-19 pandemic, it quickly regained its footing and has since grown to $10 million in annual revenue.

SharkResult
Robert Herjavec$500,000 for 20% equity
Mark CubanNo offer
Kevin O’LearyNo offer
Daymond JohnNo offer
Barbara CorcoranNo offer 

Shark Tank ISlide Pitch

Shark Tank ISlide Update
  • Entrepreneur: Justin Kittredge
  • Business: Custom slide sandals
  • Ask: $500,000 for 5% equity
  • Result: No Deal
  • Sharks: None

Justin began his pitch by emphasizing ISlide’s unique personalization options and the growing demand for customizable footwear.

He sought an investment to scale production and meet the increasing market demand.

ISlide is a slide sandal designed for all ages that combines comfort and customization.

In addition, these slides are lightweight and feature an open-toe, slip-on design, making them easy and convenient to wear.

The gel-padded sole provides a comfortable walking experience that reduces stress on feet and legs, making them perfect for everyday use.

More importantly, ISlide’s customization options set it apart. You can create your own unique pair by adding names, logos, colors, and more.

As a result, the brand has caught the attention of celebrities like Justin Bieber, Antonio Brown, and DJ Khaled.

Furthermore, beyond style, ISlide sandals are built for comfort and durability. The adjustable strap, EVA midsole, and anti-abrasion spandex lining ensure a snug, comfortable fit that lasts.

In its first three years, ISlide generated around $1.5 million in sales. However, Kevin O’Leary raised concerns about the company’s profit margins and questioned its high valuation. 

Justin responded by explaining that it costs $15 to produce a pair of custom sandals, which he sells for $50, highlighting the business’s pricing strategy.

Although only 15% of his sales come from custom orders, most of his business is driven by drop shipping and partnerships with sports teams. 

For example, one of his key collaborators is rapper DJ Khaled, who has Justin print custom sayings on the sandals before they’re shipped out to his fans.

Meanwhile, the tension in the room lightened when NFL star Antonio Brown joined the discussion.

However, the sharks, including Lori Greiner, still had reservations about the valuation and the potential competition.

As a result, Robert Herjavec offered $500,000 for 20% equity.

When Justin asked to hear other offers, the other sharks—Kevin O’Leary, Barbara Corcoran, Mark Cuban, and Daymond John—decided to back out.

Even with some encouragement from Antonio Brown, Justin countered with a 10% offer, but Robert held firm. In the end, Justin walked away without a deal.

How did Justin handle the sharks’ rejection? Find out in our ISlide update.

Shark Tank ISlide Update

After airing on Shark Tank, ISlide quickly scored licensing deals with big names like DC Comics, the NBA, MLB, and Nickelodeon, pushing the company’s valuation to $10 million by 2019.

However, like many businesses, our ISlide update found that the company faced serious challenges during the COVID-19 pandemic.

The disruption to supply chains and the cancellation of sports events took a heavy toll on sales.

Despite these setbacks, ISlide made a strong comeback by mid-2021, regaining its footing with $9 million in annual revenue.

Our ISlide update found that by 2023, the company was back to $10 million in sales, driven by creative new designs like gel and fur soles and an expanded product line that now includes robes, socks, and hats.

Founder Justin Kittredge remains actively involved in steering the brand, with a strong focus on social media engagement.

At the time of writing, ISlide has partnered with Perfect Game to create custom slides for youth sports, continuing to grow and innovate in the market.

We’re calling this a success and can’t wait to bring you our next ISlide update.

For more Shark Tank Season 8 Episode 1 product updates, be sure to check the links below:

Before you go, check out our Shark Tank Season 8 page for more updates

Website |  + posts

Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.