TIK PIK Guitar Picks Update | Shark Tank Season 15

Guitar players kept dropping their picks or losing them while performing. Nicholas Nowack and Kevin MaC had the same problem, so they came up with TIK PIK, a guitar pick that sticks right to the guitar when you’re not using it. It doesn’t need glue, doesn’t leave a mess, and it’s easy to grab when you need it. Will the sharks pick this company for a deal? Find out in our TIK PIK update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to TIK PIK after Shark Tank.

Nicholas and Kevin appeared on Shark Tank Season 15, seeking $75,000 for 10% equity in their guitar pick company. After their pitch, they made a deal with Mark Cuban for $75,000 for 16% equity.

In terms of a TIK PIK update, the company moved manufacturing to the U.S. through a partnership with D’Andrea Picks, a legacy brand with over a century in the business. 

Shark:	Result:
Mark Cuban	Accepted deal for $75,000 for 16% equity
Robert Herjavec	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Daymond John	No offer

Shark Tank TIK PIK Pitch

• Entrepreneurs: Nicholas George and Kevin MaC
• Business: Guitar picks that stick to the guitar
• Ask: $75,000 for 10% equity
• Result: $75,000 for 16% equity
• Shark: Mark Cuban

Nicholas and Kevin M. kicked off their pitch with a jingle about their product, a guitar pick that sticks to your instrument.

The sharks were handed guitars with picks, and Kevin O’Leary joined in for a short jam session.

The core of their pitch focused on the product’s design. TIK PIKs have a raised silicone grip that prevents slipping, even during sweaty performances.

What makes them different is the nano-suction material on one side. This allows the pick to stick directly to the guitar without any adhesive. It doesn’t lose its grip and can be washed and reused if dirty.

Kevin M. explained how much this matters to musicians. As a professional performer, he said regular picks often slip mid-song.

Daymond John asked about Kevin M.’s background. He shared that he got his start in Virginia Beach working with artists like Timbaland and Missy Elliott.

He eventually moved to Nashville after a producer encouraged him to pursue a music career. For two years, he lived on a friend’s couch while his wife held things down back home.

After that, she joined him, and they’ve lived in Nashville ever since.

Nicholas shared his story next. He grew up in the Cayman Islands. His father, known as The Barefoot Man, is a well-known local musician.

Nicholas followed in his footsteps and became a songwriter. He even co-wrote a recent album with his daughter.

At this point, Mark Cuban recognized the family name, saying his wife is a fan of Nicholas’s dad.

Kevin M. explained that the company has five owners. One of them had been searching for better grip material for guitar picks when he came across the nano-suction technology.

The sticking feature caught Kevin M. and Nicholas’s attention the most. That’s when they decided to turn it into a business.

Robert Herjavec asked about sales. Kevin M. shared that they launched in October of the previous year and had done $60,000 in sales so far.

A pack of 6 TIK PIKS costs $2.44 to produce and sells for $29.95. They project $120,000 in total sales by year-end, with up to $20,000 in profit.

They sell mainly through their website and Amazon, with six small music stores also carrying the product.

About 85% of their revenue comes from direct-to-consumer sales, and 15% from wholesale. They wholesale each pack for $15.

Mark asked if they’d approached big box stores like Guitar Center. The founders said they had, but those retailers told them they’d consider stocking the product only after seeing more demand.

Lori Greiner began to give feedback, saying she loved the name. Before she could continue, Mark jumped in with an offer of $75,000 for 16% equity.

Nicholas asked if any other sharks were interested, but no one spoke up. Mark started counting down from five to pressure them into a quick decision.

Ultimately, they accepted Mark’s offer before the countdown ended and left with a deal.

Keep reading our TIK PIK update to find out what happened following Shark Tank!

Shark Tank TIK PIK Update

Our Tik Pik update found that the deal with Mark Cuban is still not officially confirmed.

However, Tik Pik’s Instagram shows Kevin M. and Cuban together in a studio session as recently as February 2025, suggesting the relationship is active.

In December 2024, Tik Pik announced its entry into 300+ Guitar Center stores across the U.S., along with GuitarCenter.com.

The company also launched a “celluloid variety” 6-pack exclusive to Guitar Center locations.

Not long after that, Tik Pik shifted all manufacturing to the U.S. in partnership with D’Andrea Picks, a historic Connecticut-based brand that’s been in the business for over 100 years.

At the same time, the company began rolling out themed editions like the “Old Glory” pick and confirmed that a Fender-branded line is expected to launch in 2025.

Tik Pik’s Amazon traction has remained steady post-Shark Tank, with over 50 units sold per month and a top-100 category ranking in Guitar Picks & Bass Picks.

At the time of this writing, our Tik Pik update research, the founders remain deeply involved in the business.

Kevin M. still operates as COO and remains active as a Nashville performer and music producer.

In 2024, he launched a whiskey brand called Elsie Marshall Shotgun Granny, named after his grandmother.

Nicholas George, the co-founder and former Cayman Islands artist, continues to write and release solo music.

He is still listed as part-owner of Tik Pik and appears to be focused on both his creative and entrepreneurial ventures.

You can purchase Tik Pik from their official site or any Guitar Center nationwide.

We’re calling this Tik Pik update a strong post-Shark Tank win.

In the meantime, check out our other company updates from Season 15 Episode 6:

• Airboss Outdoors Update
• Mini Materials Update
• Supermix Studio Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.