Ice Shaker Bottle Update | Shark Tank Season 9

Chris Gronkowski, the shortest of five athletic brothers, felt the need to keep up with his fitness. However, existing protein shaker bottles were poorly insulated, leaked easily, and absorbed unpleasant odors. This frustration led him to develop the Ice Shaker, a superior solution for athletes like himself. Did the sharks invest in his company during Shark Tank Season 9? Let’s find out in our Ice Shaker update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Ice Shaker Bottle after Shark Tank.   

Chris Gronkowski pitched Ice Shakers on Shark Tank, seeking $100,000 for 10% equity. However, he got more than what he bargained for as all the sharks made him an offer. Ultimately, he accepted a deal from Mark Cuban and Alex Rodriguez for $150,000 for 15% equity in his business. 

In terms of an Ice Shaker Bottle update, the company is doing well and now offers a variety of drinkware products that are sold through Amazon. Since airing, annual sales have grown to over $3 million.  

Shark	Result
Mark Cuban and Alex Rodriguez	Accepted offer of $150,000 for a 15% equity
Kevin O’Leary	$100,000 for a 20% equity
Barbara Corcoran	$100,000 for a 10% equity
Lori Greiner	$100,000 for a 15% equity

Shark Tank Ice Shaker Update

• Entrepreneur: Chris Gronkowski
• Business: Insulated stainless steel shaker bottle for protein shakes
• Ask: $100,000 for 10% equity
• Result: $125,000 for 15% equity
• Sharks: Mark Cuban and Alex Rodriguez

To help pitch his company, Chris Gronkowski enlisted the help of his brothers, Dan, Rob, Gordie, and Glenn (three NFL veterans). 

In his pitch, he took an unconventional approach, stating he wasn’t desperate for cash. Instead, he prioritized a shark’s expertise to help grow his business, Ice Shaker.

To lighten the mood and showcase the Ice Shaker’s key feature, they challenged the sharks to a game of flip-cups. 

The losing team, they declared with a playful jab, would be sentenced to a warm protein shake – a fate easily avoided with the magic of the Ice Shaker. 

Predictably, the Gronkowski brothers dominated, leaving the sharks both humbled and eager to test the product. 

Mr. Wonderful asked about the valuation of the company, and Chris revealed impressive sales figures: $80,000 total with a recent surge of $35,000 in the last month. 

The margins were equally promising – a $5 production cost versus a $25 retail price. Their sales channels were diverse, including Amazon, retail stores, and the Ice Shaker website.

The pitch culminated in a bidding war unlike any other. Kevin O’Leary offered $100,000 for a 20% stake. 

Guest shark Alex Rodriguez teamed up with Mark Cuban, proposing $150,000 for the same equity. 

Barbara Corcoran first joked about a $1 million investment for eternal Gronkowski family access before getting serious with a matching $100,000 offer, emphasizing her marketing prowess. 

Lori Greiner took a strategic approach. She presented a list of her past investments and their impressive current valuations, then countered with a $100,000 offer for a steeper 15% stake. 

Chris, overwhelmed by the options, countered Mark and Alex’s offer, proposing $150,000 for 15% equity. 

Ultimately, he walked out of the tank a champion, celebrating with his brothers and a lucrative deal in hand. 

Curious to know how Chris Gronkowski’s company is doing now? Find out in our Ice Shaker update! 

Shark Tank Ice Shaker Update 

Since appearing on Shark Tank and securing investment from Mark Cuban and Alex Rodriguez, Ice Shaker has increased its product offerings to include 140 different bottles in a variety of colors and sizes.

Their bottles are sold in many Lifetime Fitness and Vitamin Shoppe locations, as well as in over 3,500 GNC stores.

Our Ice Shaker update revealed that the company received a follow-up segment on Shark Tank Season 10, Episode 6, with Alex Rodriguez returning as a guest shark. 

The update shared that the company had grown to over $3 million in sales within 12 months of appearing on Shark Tank. Further, they recently launched on Amazon, which has helped get the brand in front of millions of customers.

Our Ice Shark update research also found that Chris Gronkowski’s brother, Rob, bought out Alex Rodriguez’s shares for an undisclosed amount.

Things are looking good for the Gronkowskis, so we can’t wait to bring you the latest in our next Ice Shaker update.

You can find the other company updates from Season 9, Episode 4 here:

• Benjilock Padlocks Update
• Sole Mender Update
• Delighted by Hummus Update

Before you go, be sure to check out some of our other updates from Shark Tank Season 9 companies.