Metric Mate Update | Shark Tank Season 14

Gym enthusiasts and professionals lacked accessible smart technology for gym equipment to track and analyze workout data effectively. This gap inspired Metric Mate’s founders to create a device and app that transforms any gym equipment into smart equipment. It provides detailed insights such as calories burned and fatigue levels. Let’s see if their company can secure a deal in our Metric Mate update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Metric Mate after Shark Tank

Braxton, MT, and Ecleamus entered Shark Tank Season 14, seeking $100,000 for 5% equity in their fitness data analytics company. After their pitch, they left without securing a deal as the sharks expressed concerns about the business’s finances and growth strategy.

In terms of a Metric Mate update, the company gained pre-orders and investor interest while participating in notable events like the 2023 National Black MBA Association Scale-Up Pitch Challenge.

Shark	Result
Kevin O’Leary	$100,000 for 25% equity
Lori Greiner	No offer
Mark Cuban	No offer
Barbara Corcoran	No offer
Tony Xu	No offer

Shark Tank Metric Mate Pitch

• Entrepreneurs: Braxton Davis, MT Strickland, and Excleamus Ricks
• Business: Smart fitness device
• Ask: $100,000 for 5% equity
• Result: No deal
• Sharks: None

Braxton, MT, and Ecleamus stepped onto Shark Tank, ready to use their Metric Mate device to combat outdated methods of tracking workouts.

They’re seeking $100,000 for 5% equity to secure government certifications and boost production, paving the way to bring their smart fitness solution to a wider audience.

Metric Mate, also known as the Training Accountability Partner (TAP), integrates with gym equipment to collect workout data.

It offers features like tracking weight, reps, calories burned, force, and fatigue.

This data transfers to a companion app, which supports various mobile devices and tablets. The app allows users to analyze and share their workout metrics.

With three patents on their technology, the entrepreneurs highlighted their unique approach to fitness data collection.

However, as of the original air date, the devices were available only for pre-order, indicating challenges in scaling production and fulfilling demand.

Braxton demonstrated the device onstage, showcasing how it replaces traditional pen-and-paper workout tracking with advanced analytics.

Mark Cuban tested the device and praised its potential for travelers but questioned the feasibility of its additional analytics.

The founders explained that to sell directly to consumers, they need costly government certifications. To begin generating revenue, they are focusing on personal trainers.

The landed cost to produce about 1,000 units of the product would be about $100 per unit, and they planned to sell it for $200.

The device costs $99 to produce and retails for $199 when produced in batches of 1,000 units. However, they’ve sold five units and have five more with them onstage.

While the sharks seemed to like their demonstration, not all of them were convinced that the $100,000 investment was worth it.

Mark, Lori Greiner, Barbara Corcoran, and guest shark Tony Xu declined to invest, citing concerns about scalability and market readiness.

Kevin O’Leary offered $100,000 for 25% equity, but the founders countered with $100,000 plus a $150,000 line of credit for 12.5% equity.

Kevin refused to adjust his terms, and the founders ultimately left without a deal.

Keep reading our Metric Mate update to find out what happened next for their company.

Shark Tank Metric Mate Update

Our Metric Mate update found that despite not getting a deal, the exposure led to new pre-orders and investor interest.

They were also able to participate in events such as the 2023 National Black MBA Association Scale-Up Pitch Challenge and were featured on the 85 South Show’s Black Market.

Despite this traction, our Metric Mate update found the company hasn’t grown much since its appearance on Shark Tank.

To try and raise some money, they launched an Indiegogo campaign with a $100,000 goal to fund production. However, at the campaign’s end, they had raised only $1,161 from 10 backers.

Despite this, the Metric Mate app is still available for free on the Google Play and the App Store and has received largely positive reviews.

We will keep an eye on things and let you know if anything changes in our next Metric Mate update.

For more on Shark Tank Season 14 Episode 11, check the links below!

• Kinfield Update
• Wildwonder Update
• Cabinet Health Update

Before you go, check out our Shark Tank Season 14 page for more updates.