Rounder Bum Update | Shark Tank Season 9

Rounder Bum, an underwear brand for men, came onto Shark Tank Season 9 seeking an investment of $150,000 in exchange for 10% of the company’s equity. The sharks seemed interested but wanted to know more about the company before they were willing to make a deal. Once we take a closer look at the negotiations between the sharks and entrepreneur, Jonathan Diersing, we will also provide a Rounder Bum update to see how the company has been doing.

Shark Tank Rounder Bum Update

Rounder Bum Update

  • Entrepreneurs: Jonathan Diersing
  • Business: Underwear for men
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 5% equity plus $2 dollar royalty until 2x is returned
  • Sharks: Kevin O’Leary

Jonathan Diersing told the sharks that Rounder Bum had only been running for a short while and had already reached $1 million in gross revenue. Almost all of the company’s sales come from the website or through Amazon, according to Jonathan.

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Daymond John decided to drop out early, because he felt like another company he invested in could be a conflict of interest.

Kevin O’Leary was interested in making an offer of $150,000 in exchange for 5% equity plus a $2 royalty on every unit sold until he doubled his money.

Mark Cuban and Lori Greiner were not interested in making an offer so they dropped out as well. Robert Herjavec made an offer of $150,000 in exchange for 20% equity.

Jonathan told Robert that the equity was too much and had to accept Kevin’s offer instead.

Now that we know how the negotiations ended between Jonathan and the sharks, let’s get a Rounder Bum update to see what happened after the show aired.

Rounder Bum’s sales skyrocketed to more than $2.5 million in annual revenue and have earned a placement in the Top 5 on Amazon’s underwear section for men.

The deal with Kevin O’Leary was finalized and continues to have positive benefits for Jonathan’s company to this day. With Kevin on the team, there’s no telling where out next Rounder Bum update will take us.

You can find the other company updates from Season 9 Episode 18 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!