Granola Gourmet Update | Shark Tank Season 1

As a diabetic, Jeff Cohen f0und it difficult to find snacks that tasted good but didn’t spike his blood sugar. That’s why he came up with his own snack and turned it into a business. Will the sharks invest in it on Shark Tank Season 1? Find out in our Granola Gourmet update!

Shark Tank Granola Gourmet Update

Granola Gourmet Update

  • Entrepreneurs: Jeff Cohen
  • Business: Energy bars for diabetics
  • Ask: $175,000 for 25% equity
  • Result: No deal
  • Sharks: None

Jeff handed out samples to the sharks of his product, Granola Gourmet. He told them how he came up with the formula for the diabetic energy bars. In the 7 months that he had been in business, his bars had become very popular and were being sold in 24 Whole Foods in Southern California. 

Kevin O’Leary was the first shark to comment on the company’s sales. Jeff said that he was taking in $8,000 to $10,000 in sales from Whole Foods each month.

Kevin believed that he would need to own most of the company’s equity to even consider investing $175,000. Kevin Harrington jumped in and stated there was too much competition in the market, so he dropped out.

Daymond John went out next because he didn’t really care for the taste of the product. Barbara Corcoran didn’t feel that she’d get a return on her investment, so she dropped out.

Kevin O’Leary said it was too risky for him as an investor, so he also went out. Last but not least, Robert Herjavec felt that Jeff wasn’t focused on growing his business, so he too went out.

With no offer from any of the sharks, Jeff was forced to leave Shark Tank Season 1 without a deal. What happened next for his company? Keep reading our Granola Gourmet update to find out!

We have bad news to report in our Granola Gourmet update. While the Granola Gourmet website is still up, it appears to not have been updated since 2013 and social media accounts cannot be found.

All signs seem to point to the company being out of business. This will likely be our final Granola Gourmet update.

Would you like to learn about the other companies featured on Season 1 Episode 5? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 1 Products Page!

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Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!