Wellingtons Frozen Beef Wellingtons Update | Shark Tank Season 15

During the COVID-19 lockdown, Arya and Tasha Alexander wanted to make Beef Wellington at home but realized it took too much time and effort. They started experimenting in their kitchen and came up with Wellingtons, a ready-made version with different fillings that’s easy to cook and enjoy. Their Wellys give people a simple way to have a gourmet meal without the work. Now, they need a shark’s help to grow and get into stores. Will they get the deal, or will the sharks pass? Let’s find out in our Wellingtons update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Wellingtons after Shark Tank

Anastasia and Arya entered Shark Tank Season 15, seeking $200,000 for 10% equity in their pre-packaged Beef Wellingtons. Unfortunately none of the sharks invested in their business despite a compelling pitch.

In terms of a Wellingtons update, the company did $514,000 in sales just within 7 days of airing. Since Shark Tank, lifetime revenue has grown past $3.7 million.

Shark:	Result:
Michael Rubin	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Kevin O’Leary	No offer
Barbara Corcoran	No offer

Shark Tank Wellingtons Pitch

• Entrepreneurs: Anastasia and Arya Alexander
• Business: Frozen Beef Wellingtons
• Ask: $200,000 for 10% equity
• Result: No deal
• Shark: None

Anastasia and Arya brought their pre-packaged Beef Wellingtons to Shark Tank. This special-occasion dish features Filet Mignon, wrapped in a flaky puff pastry.

With Wellingtons, they’ve done the hard work so customers don’t have to, but high costs from third-party sales are eating into their profits.

They need an investment from the sharks to shift to direct-to-consumer sales and build a more sustainable business.

Wellingtons is a frozen, ready-to-bake version of the classic Beef Wellington, made for people who want a gourmet meal without the hassle of cooking from scratch.

Instead of spending hours preparing the dish, customers can simply take a Welly out of the freezer, bake it, and enjoy a restaurant-quality meal at home.

Their Classic, full-sized Welly is prepared in their commercial kitchen in Los Angeles, California.

Besides the classic, they also offer a Cheeseburger Welly, a Breakfast Welly, and a Hazelnut and Chocolate Welly. They also have a line of bite-sized Welly Bites, which includes Buffalo Chicken and Cheeseburger.

The sharks sampled the food and were impressed by the taste. The Classic Welly retails for $35 and costs $9.41 to make.

Although they sell directly to the consumer through their own website, they also sell through Goldbelly, which is like Postmates, but with overnight shipping.

Through the Goldbelly platform, a 4-pack of the Classic Welly sells for $169, which also includes shipping. Meanwhile, if purchased through the company website, it costs $140.

In terms of sales, during the year prior to filming, they made $313,000 in sales, but they lost $260,000.

Kevin O’Leary drops out and says the company will never make money with the business model they’re using. He also says that he does something similar, and because he’s a competitor, he cannot invest.

Guest shark Michael Rubin says that the business is too early for him to invest in. He also advises that they stick to direct-to-consumer sales without the third-party site, but ultimately, he’s out.

Mark Cuban is concerned that the company will never be able to scale by just sticking to the website. He thinks they need to connect with party planners and event coordinators, however, he is out.

Arya adds that they just closed a PO deal with a hotel chain that will purchase 200 units of Welly Bites for two of their locations every month.

Lori Greiner says that for her to invest, she has to be passionate about the product. Although she does eat meat, she doesn’t eat very much of it, so she is out.

Barbara Corcoran asks Anastasia and Arya what they are looking for in a shark. They say they need help with distribution channels and access to co-packers.

After some consideration, Barbara ultimately drops out, saying that it’s just not the right investment for her.

With that, Arya and Anastasia are forced to leave without a deal, but what happened following the show? Keep reading our Wellingtons update to find out.

Shark Tank Wellingtons Update

Our Wellingtons update found that the company generated $172,000 in sales on the night the episode aired.

Over the following six days, they brought in an additional $342,000, pushing their total to $514,000, more than double the investment they originally sought on the show.

Furthermore, we were able to catch up with Arya and Anastasia for a Wellingtons update, and they shared that they have been shifting away from third-party platforms.

This has reduced reliance from 90% to 75% of sales coming from their website.

This move, guided by Kevin O’Leary’s advice, allowed them to take full control of customer data and the entire purchasing experience.

Arya and Anastasia also focused on wholesale growth and began talks with sports stadiums and food service partners to expand the reach of their popular bite-sized product, Welly Bites.

In May 2025, they launched a “Freedom Wellington Party Pack” designed for casual events and holidays, featuring Cheeseburger Wellingtons and Buffalo Chicken Welly Bites.

As a result, our Wellingtons update found that their total sales have now surpassed $3.7 million.

We also spoke to the entrepreneurs about leaving without a deal. They both shared that they wished they had done a little more research on Barbara. 

Looking back, they felt her past investments, like Cousins Maine Lobster, could have benefited them.

The entrepreneurs shared that they are in discussions with food service businesses and sports stadiums to introduce their Welly Bites to larger venues.

Additionally, their partnership with Costco is also growing, providing new opportunities to reach a wider audience.

If you’d like to place an order, head to the Wellingtons website!

In the meantime, check out our other company updates from Shark Tank Season 15 Episode 3:

• Glove Wrap Update
• Bot-It Update
• Dating By Blaine Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.