Brilliant Pad Update | Shark Tank Season 9

Alan Cook, an entrepreneur from Chicago, came into the tank with a new product for small dog owners, known as Brilliant Pad. Puppy pads are gross and not fun to handle. To combat this, Alan created a product that self cleans the waste off of the pad and keeps owners hands clean. Do the sharks think this messy problem needs this as a solution? Let’s find out in this Shark Tank Brilliant Pad update.

Shark Tank Brilliant Pad Update

Brilliant Pad Update

  • Entrepreneur: Alan Cook
  • Business: Self-cleaning puppy pads
  • Ask: $500,000 for 5% equity
  • Result: $500,000 for a $2.50 royalty per unit until $500,000 is recouped and then 5% equity
  • Shark: Lori Greiner

When Alan was cleaning his ex-girlfriend’s cat’s litter box, he thought it was disgusting and knew there had to be a better way to complete this task. Prior to coming up with the Brilliant Pad, he designed a scoop-free self-cleaning litter box that is on the market today.

BrilliantPad Self-Cleaning, Automatic Indoor Dog Potty for Puppies and Small Dogs | Original Roll w/Plastic Rod & Caps Incl (Original 2.0 Machine w/Drip Lip, Gray)

No Odor, Seals In Waste - BrilliantPad 2.0 automatically wraps and seals waste to keep your home clean and odor free. Prevents your dog from tracking mess throughout the house. This new version also includes new faster absorbing rolls and a drip lip to reduce spills onto your floor

We earn a commission if you make a purchase, at no additional cost to you.

Alan’s background with the self-cleaning litter box led him to develop the Brilliant Pad, which rolls itself up and disposes of waste. When the roll is empty, the owner simply changes the roll, removing the old roll with the waste sealed inside.

Coming into the tank, Brilliant Pad has sales of $100,000, but the products have not been shipped to customers yet.

Kevin O’Leary offered $500,000 as a loan with 11% interest and 10% equity. Barbara Corcoran went out because it was too early in the business for her to see how her money would return to her.

Guest shark, Alex Rodriguez, dropped out following Barbara and Mark Cuban saw some problems with the valuation and also went out.

Lori Greiner offered $500,000 for 8% equity with a $5 royalty per product sold until she received $500,000. This upset Kevin who then wanted Lori to come in with him on another deal.

This prompted Lori to change her offer for $500,000 with a $5 royalty per unit until her $500,000 is recouped and then 5% equity. Alan countered with the same deal, but with a $2.50 royalty until the $500,000 is recouped. Alan and Lori made a deal.

At the time of this Brilliant Pad update, the company is still in business, selling $1 million annually. You can purchase the product on their website, where you can get the original Brilliant Pad or the new smart option.

The smart option has had several updates since appearing on Shark Tank. Owners can now get health updates on their pet from an app that connects with the product and it has an auto-roll replacement option.

You can find the other company updates from Season 9 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.