54 Thrones Beauty Butter Update | Shark Tank Season 13

Skin-soothing shea butter beauty products are extremely popular right now and with good reason. Entrepreneur Christina Funke Tegbe wants to harness the benefits of shea and celebrate African beauty while helping the world through her skincare company 54 Thrones. Will her Shark Tank Season 13 pitch be smooth enough to land a deal? Find out in our 54 Thrones update.

If you’re short on time, here’s a quick overview of what happened to 54 Thrones after Shark Tank!

Christina Funke Tegbe appeared on Shark Tank Season 13 and left with a deal from Kevin O’Leary and Nirav Tolia for $250,000 for 17.5% equity. In terms of a 54 Thrones update, the company is still in business and has an estimated annual revenue of $1.3 million. Further, 54 Thrones is expanding its retail footprint, with beauty products available for purchase at Sephora, Nordstrom, and Credo Beauty.

Shark:  Result: 
Kevin O’Leary and Nirav Tolia Accepted offer for $250,000 for 17.5% equity
Mark Cuban No Offer
Lori Greiner No Offer
Robert Herjavec No Offer

Shark Tank 54 Thrones Update

54 Thrones Update Shark Tank

  • Entrepreneur: Christina Funke Tegbe
  • Business: African shea butter skincare line
  • Ask: $250,000 for 10% equity
  • Result: $250,000 for 17.5% equity
  • Sharks: Kevin O’Leary and Nirav Tolia

54 Thrones founder Christina Funke Tegbe has two master’s degrees and a passion for African skincare. After quitting her job, she traveled around Africa, connecting with the women who make shea butter, argan oil, and other beneficial beauty ingredients.

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The trip inspired her to start a skincare line with the mission of ‘Trade not Aid,’ focusing on working with people in these countries instead of treating them as a humanitarian effort.

Named to recognize the 54 countries in Africa, 54 Thrones is a skincare brand on the rise, with a feature on Oprah’s Favorite Things and a significant boost from the recent drive to find black-owned companies.

In 2020, 54 Thrones made $500,000 in sales. Only $8,000 was spent on marketing and the company is on track to make a million dollars in 2021.

So far, it’s done most of its revenue through direct-to-consumer sales. At the time of filming, 54 Thrones is preparing to launch online in Sephora and expanding to Nordstrom, which may create more retail sales than DTC sales.

One of the body butter tin collections sells for $80 retail, but it only costs Christina $12 to make, meaning the company has fantastic profit margins.

The sharks are impressed by the numbers, but they are even more impressed with Christina herself — she knows her stuff and has the passion to make the company work.

Robert Herjavec just isn’t passionate about skincare, so he’s out first thing.

Mark Cuban is out too, but only because he doesn’t understand lotions, body butter, or other skincare products. He has no way to help. He calls her a rockstar, but it’s not for him to invest.

Kevin O’Leary thinks that it’s interesting and that she has a great business model. However, he doesn’t think he’s the right brand advocate.

Lori Greiner really enjoys the product, and it’s something she would usually invest in. However, she has previously invested in a similar product and feels it would be a conflict of interest. She drops out.

Guest shark Nirav Tolia has a personal interest in the product, as his wife works with Neutrogena. He says she’d want him to invest.

He’s willing to give her half of the money if another shark will go in with him. Kevin takes that offer and joins in at $250,000 for 20% equity, split between the two.

Christina counteroffers for 15% equity, and the two sharks discuss a way to make it work, even considering an uneven split. Nirav isn’t picky about his equity, but Kevin wants at least 10%.

They counter her for 17.5% equity for the $250,000 investment. She decides to take the deal. She gets two sharks for the price of one! Is this a good move for her? Keep reading our 54 Thrones update to find out.

Soon after the Shark Tank Season 13 episode aired, 54 Thrones launched in Sephora, creating a huge boost to sales. Christina took advantage of the publicity by offering coupons and sales to get her beauty products out there.

Currently, the beauty products are available directly from the 54 Thrones website and at retailers like Sephora, Nordstrom, and Credo Beauty.

Since appearing on the show, 54 Thrones has been featured in numerous product roundups showcasing best-in-class skincare for publications like Vogue, Glamour, and Buzzfeed.

Christina is still actively promoting the benefits of her natural beauty products to over 50,000 Instagram followers and the company has an estimated annual revenue of around $1.3 million.

With a quality product and beneficial mission, we’re excited to see what the next 54 Thrones update will hold.

Before you go, find out more about the other products featured on Shark Tank Season 13 Episode 4:

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!