If you love motorcycles, you’ll know that safety is essential. Despite this, you may want to customize the look of your helmet to add a personal touch. Marix Stone and Dr. Nancy Tanchel developed a line of custom helmets that keeps riders safe while also making them look even cooler. Will they receive a deal on
Shark Tank Hells Bells Update
- Entrepreneurs: Marix Stone and Dr. Nancy Tanchel
- Business: Motorcycle helmets
- Ask: $500,000 for 20% equity
- Result: $500,000 for 50% equity
- Shark: Daymond John
Marix and Dr. Nancy entered
They had $300,000 projected in sales for that year, with a 50% profit margin set to increase if mass production would happen.
Kevin Harrington was the first to go out, because he didn’t find the concept appealing. Barbara Corcoran and Kevin O’Leary followed, for the same reasons, including the fact that much of the earnings were projected.
Robert Herjavec found the Hells Bells cool, but did not trust that the figures supported the expense of the investment.
Daymond John was the only shark left in the game. He offered $500,000 for 50% equity, assuring Marix that they would be equal partners and make decisions together based on the appeal that Hells Bells already had.
Robert said he was going to make an offer of $500,000 for 75%, but backed out because Daymond’s offer was better.
Marix and Dr. Nancy accepted Daymond’s offer and left
Our Hells Bells update reveals that the deal with Daymond never came to fruition. Despite this, Hells Bells has since made a name for itself after creating custom helmets for the popular television show Sons of Anarchy.
Our Hells Bell update research found that it currently has an estimated annual revenue of $12 million, and now operates as Badass Helmets. You can find their products on the company website.
Would you like to learn about the other companies featured on Season 1 Episode 11? Follow the links below for our other company updates from the episode.
For even more on companies and products, be sure to stop by our Season 1 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!