Hells Bells Motorcycle Helmets Update | Shark Tank Season 1

ByAndrew Smith

Marix Stone, a sculptor and motorcycle enthusiast, recognized a niche market for custom-designed motorcycle helmets. This discovery led him to found Hells Bells Helmets. The company was faced with the challenge of scaling production, prompting Marix and Dr. Nancy Tanchel to seek an investment on Shark Tank. Will they bag a deal? Let’s find out the outcome of their presentation in our Hells Bells update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Hells Bells after Shark Tank.

Marix and Dr. Nancy entered Shark Tank Season 1, seeking $500,000 for 20% equity in their motorcycle helmet business, Hells Bells. They struck a deal with Daymond John for $500,000 for 50% equity.

In terms of a Hells Bells update, the company has rebranded to BADASS Helmet, expanded its product line, and even landed a feature on a TV show. Hells Bells has grown to around $12 million in annual revenue.

SharkResult
Daymond John$500,000 for 50% equity
Kevin O’Leary No offer
Kevin HarringtonNo offer
Daymond JohnNo offer
Barbara CocoranNo offer

Shark Tank Hells Bells Pitch

Shark Tank Hells Bells Update
  • Entrepreneurs: Marix Stone and Dr. Nancy Tanchel
  • Business: Motorcycle helmets
  • Ask: $500,000 for 20% equity
  • Result: $500,000 for 50% equity
  • Shark: Daymond John

Marix and Dr. Nancy began their pitch by introducing Hells Bells Helmets, a line of custom, 3D-sculpted motorcycle helmets.

They sought an investment to scale up production, with a mission to enhance profitability and meet the growing demand for their unique, patented designs.

Hells Bells Helmets are premium motorcycle helmets that combine cutting-edge safety features with artistic, customizable designs.

Made from high-quality materials like polycarbonate, fiberglass, or carbon fiber, these helmets are lightweight yet durable and meet DOT safety standards.

In addition, They feature a deeply recessed crown shell for added strength.

The soft, silky interiors contour to the head, and the one-click locks, designed like interlocking teeth, ensure secure and easy fastening.

These helmets are designed for bikers who value both style and safety, offering a snug fit without chafing.

In terms of sales, the entrepreneurs projected $300,000 in sales for the year, with a 50% profit margin that could increase with mass production.

However, Kevin Harrington was the first to exit the negotiations, as he didn’t find the concept appealing.

Soon after, Barbara Corcoran and Kevin O’Leary followed suit, citing similar concerns, particularly about the entrepreneurs’ reliance on projected earnings.

Even though Robert Herjavec thought Hells Bells was cool but didn’t trust that the figures justified the investment, so he dropped out as well.

Daymond John offered them $500,000 for 50% equity. He assured the entrepreneurs that they would be equal partners and that they would make decisions together.

At one point, Robert considered making an offer of $500,000 for 75% equity but decided to back out, acknowledging that Daymond’s offer was better.

Ultimately, Marix and Dr. Nancy accepted Daymond’s offer.

If you’re curious about what happened next, then keep reading our Hells Bells update to find out.

Shark Tank Hells Bells Update

Our Hells Bells update revealed that the deal with Daymond John fell through due to a significant production disagreement.

Marix refused to move production to China, prioritizing quality over quantity.

Despite this setback, the business continued to thrive. In 2021, Hells Bells Helmet rebranded to BADASS Helmets.

Further, they expanded their product line beyond custom 3D helmets to include motorcycle gas tanks and fenders.

Additionally, Hells Bells signed major partnerships with big retailers like Harley Davidson and was featured on the Sons of Anarchy TV show.

Our Hells Bells update research found that the company has grown to around $12 million in annual revenue.

We’re calling this a success and can’t wait to bring you the latest on our next Hells Bells update.

Would you like to learn about the other companies featured on Season 1 Episode 11? Follow the links below for our other company updates from the episode.

Before you go, check out our Shark Tank Season 1 page for more updates.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.