Mosh Update | Shark Tank Season 15

Maria Shriver saw how Alzheimer’s was striking women at a much higher rate than men and wanted to make a change. She and Patrick Schwarzenegger created Mosh, a brain-boosting nutrition bar made with ingredients like Omega-3s and Lion’s Mane mushrooms. The bars promote better brain health while also funding Alzheimer’s research. Did the sharks invest in this company? Let’s find out in our Mosh update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Mosh after Shark Tank.

Maria and her son Patrick entered Shark Tank Season 15, seeking $500,000 for 2% equity in their business. After their pitch, they secured a deal with Lori Greiner for $500,000 for 3.5% equity and 1.5% in advisory shares.

In terms of a Mosh update, the company relaunched as MOSH 2.0 in summer 2024 with new packaging and Cognizin added to their formula. Further, they expanded into over 500 U.S. retail stores, introduced limited-edition flavors, and reached $12 million in sales.

Shark	Result
Lori Greiner	Accepted deal of $500,000 for a 3.5% equity + 1.5% in advisory shares
Mark Cuban	No offer
Candace Nelson	No offer
Daymond John	No offer
Kevin O’Leary	No offer

Shark Tank Mosh Pitch  

• Entrepreneurs: Maria Shriver and Patrick Schwarzenegger
• Business: Brain health-focused Protein Bar
• Ask: $500,000 for 2% equity
• Result: $500,000 for a 3.5% equity + 1.5% in advisory shares
• Shark: Lori Greiner 

The entrepreneurs began their pitch by highlighting Mosh’s brain-boosting benefits, mentioning ingredients like Omega-3s and Lion’s Mane mushrooms.

They also emphasized their research-driven approach, donating a portion of the proceeds to Alzheimer’s research.

Their pitch highlighted the business’s focus on understanding how Alzheimer’s disproportionately affected women, revealing that two-thirds of women suffered from this disease compared to men.

Mr. Wonderful questioned the $25 million valuation. Patrick explained that Mosh had done $10 million in online sales over the past two years, with projections of $7 million in the year of filming and $11.5 million the following year.

The cost per bar was $0.93, and it retailed for $2.99 online and $3.39 on shelves.

When Lori asked about profitability, Patrick explained their current losses due to a $100,000 monthly marketing expenditure.

He revealed $675,000 in sales the previous month, with $150,000 spent on marketing, and boasted over 11,000 monthly subscriptions.

The company has 5 full-time employees, with the founders forgoing salaries. Maria and Patrick invested over $1 million of their own money, secured $1.5 million from friends and family, and raised $4 million from other investors earlier that year.

Kevin O’Leary passed on the deal, skeptical of the $25 million valuation and the retail strategy.

Mark Cuban thought they were entering one of the most competitive industries with a protein bar and dropped out because of this.

Daymond John passed on the investment because he believed it would take too long to see a return.

Guest shark Candace Nelson, sharing Mark’s competitive niche worries, also dropped out.

Lori Greiner, the last shark, shared the concerns but remained interested. She offered $500,000 for 6% equity.

After some negotiations, both parties agreed to a final deal of $500,000 for a 3.5% equity with a 1.5% advisory share.

How did the deal with Lori go? Find out in our Shark Tank Mosh update.

Shark Tank Mosh Update

Whether Lori eventually put her money into Mosh, we’re uncertain, as there is no public information that supports that narrative.

However, for our Mosh update, we found out that the company made several important changes following their appearance on Shark Tank.

First, in the summer of 2024, Mosh relaunched as “MOSH 2.0” with new packaging and an upgraded recipe that added Cognizin, also known as citicoline, to their blend of ingredients for brain and body fuel.

Second, in October 2024, they rolled out limited-edition flavors such as White Chocolate Raspberry and Mint Chocolate Crunch.

Around the same time, they expanded into more than 500 retail stores across the United States, while also selling directly through Amazon and their website.

Not only retail growth, but Mosh has donated more than $180,000 to the Women’s Alzheimer’s Movement, which was founded by Maria Shriver.

At the end of 2024, MOSH reached $12 million in sales, and at the time of this writing, Customers can build their own boxes, buy bundles, or sign up for subscriptions with discounts and free shipping.

Son and Co. founder, Patrick Schwarzenegger, has often hinted at future expansions into supplements and powders.

Here’s what we found: beyond Mosh, he remains an active investor in health and wellness brands such as Liquid IV, MUD/WTR, and Super Coffee, using his experience to help them grow.

If you want healthy protein bars that support brain health, you can purchase them directly from their website. You can also follow them on Instagram.

We’re not surprised by the progress of this mother-son business. From the onset, we always knew a Lori partnership would be great for them, and we continue to root for them.

Stay glued to this page as we will bring you another Mosh update in the months ahead.

For more on Shark Tank Season 15 Episode 22, be sure to check out the links below.

• Arber update
• Sip Herbals update
• Flaus update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.