Jackson’s Honest Update

Jackson’s Honest Update | Shark Tank Season 9

Jackson’s Honest founders sought a solution for their son Jackson’s digestive issues. Unable to find healthy snacks, they created chips cooked in gut-friendly coconut oil. Their success with Jackson inspired them to share these chips with others facing similar challenges. What do the sharks think about these snack items? Let’s find out in this Jackson’s Honest update.

Rohan OzaAccepted deal of $1,250,000 for 15% equity
Barbara CorcoranNo offer
Robert HerjavecNo offer
Mark CubanNo offer
Lori Greiner  No offer

Shark Tank Jackson’s Honest Pitch

Jackson’s Honest Update
  • Entrepreneurs: Scott and Megan Reamer
  • Business: Sweet potato chips cooked in coconut oil
  • Ask: $1.250,000 for 5% equity
  • Result: $1,250,000 for 15% equity
  • Shark: Rohan Oza

The couple began their pitch by sharing a touching story about their family’s health struggle, which inspired them to create a product with all-natural ingredients. Jackson’s Honest goal is to provide a healthy option for everyone.

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Jackson’s Honest is made with natural, non-GMO ingredients and cooked in organic coconut oil. These chips offer better health benefits that stand out in a market saturated with less healthy options.

Its approach aligns with current market trends, where consumers are actively looking for snacks that complement a thoughtful diet without compromising on flavor.

The sharks were offered some snacks, and they instantly liked them. Right away, guest shark Rohan Oza, known for his expertise in growing food brands, wants to know the number. He really wants to know how they arrived at a $25 million valuation.

Scott revealed that they had made $10.1 million in sales in 2016. Despite this revenue, they were not profitable, likely due in part to shelf space costs. They had previously projected profitability in 2018.

He said they raised $3 million from family and friends and maintained a two-thirds ownership stake. Sales for the current year are trending between $13-14 million.

Robert Herjavec dropped out as he felt the investment was too risky.

Lori Grenier stated she buys baked chips, so this wasn’t a product for her.

Mark Cuban didn’t see a way to get his investment back quickly enough, so he dropped out.

Barbara Corcoran loved the passion, but she did not want to invest in the grocery space.

Guest shark Rohan Oza offered $1,250,000 for 20% equity, believing his expertise justified the offer. Scott countered with $1,250,000 for 7.5%. Rohan came back with $1,250,000 for 17.5%.

Scott re-countered at $1,250,000 for 10% equity. Rohan countered with a final offer of $1,250,000 for 15% equity, which the Reamers accepted, sealing the deal.

Do you think the Reamers made the right investment call? Find out in our Jackson’s Honest update.

Shark Tank Jackson’s Honest Update

Sadly, the couple’s son, Jackson, passed away three months before their episode aired.

This tragic loss spurred the couple to rebrand their business in 2018, honoring Jackson’s memory by naming it Jackson’s – the Super Snack. They also introduced grain-free puffs to the product line.

The deal with Rohan eventually closed, and he helped them introduce the Japanese heirloom sweet potato chips. In 2019, they started distributing to food service providers.

In August 2021, our Jackson’s Honest update research found that they opened their own production facility in Muskego, Wisconsin, which produces 110 bags of chips per minute.

At this point, they are now focused on making just sweet potato chips with coconut oil. The rest of their line is now made with avocado oil.

You can purchase Jackson’s sweet potato chips on their website in several different sizes and flavors, like Carolina BBQ, Sea Salt, Spicy Tomatillo, and Unsalted.

You may be able to find the chips at Wal-Mart or other grocery stores in your area.

In late 2021, the family moved to Crested Butte, CO, and launched a program called “Everyday Heroes” that showcases kids making a positive impact in their communities.

By August 2023, their product became available in every Whole Foods location and offered over 25 unique flavors. The business currently boasts an annual revenue exceeding $16 million.

The Reamer family business is gradually becoming a household sensation, and we can’t wait to bring you our next Jackson’s Honest update.

You can find the other company updates from Season 9 Episode 2 here:

Before you go, be sure to check out some of our other company updates from Shark Tank Season 9.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!