CurlMix Hair Care Products Update | Shark Tank Season 10

CurlMix started as a subscription box that let people make their own hair products at home, but over time, fewer people wanted to mix products themselves. Kim and Tim Lewis responded by launching CurlMix Flaxseed Gel, a ready-made product that defines curls and controls frizz. They figured out how to preserve it, making it easy to sell in stores and ship to customers. Let’s see if their company can secure a deal in our CurlMix update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to CurlMix after Shark Tank.

Tim and Kim entered Shark Tank Season 10, seeking $400,000 for 10% equity in their hair care company. Ultimately, they left without securing a deal.

In terms of a CurlMix update, the company capitalized on its post–Shark Tank momentum by raising $1.2 million in seed funding and expanding its operations with a 30,000-square-foot facility.

Shark	Result
Robert Herjavec	$400,000 for 20% equity
Lori Greiner	No offer
Kevin O’Leary	No offer
Alli Webb	No offer
Mark Cuban	No offer

Shark Tank CurlMix Pitch

• Entrepreneurs: Tim Lewis and Kim Lewis
• Business: Hair Care Accessories
• Ask: $400,000 for 10% equity
• Result: No deal
• Sharks: None

Tim and Kim pitched CurlMix, their hair care brand focused on natural products for curly hair.

They introduced their main product, Flaxseed Gel, designed to define curls and reduce frizz.

The company originally started as a DIY subscription box but shifted to a ready-to-use model after seeing more customer demand for convenience.

To begin, they handed each shark a sample of their gel. Robert Herjavec didn’t understand the product at first, but noticed the effect it had on hair after using it.

The couple shared their backstory. Kim signed Tim up for Who Wants to Be a Millionaire, where he won $100,000. They used the winnings to launch CurlMix.

They then moved into the numbers. CurlMix had made $400,000 in sales over the past nine months.

They expected to hit $1 million in revenue by the end of the year and projected $180,000 in profit.

Further, each bottle costs about $3 to make and retails between $25 and $30, giving them strong margins. The sharks were impressed.

Robert asked how they would use the money. Kim and Tim said they needed to restock inventory, get off backorders, and upgrade their equipment.

Most of their sales came from online platforms like Facebook, Instagram, and Google, with some early retail testing.

Additionally, the founders said their biggest competitor was DevaCurl, a company making $100–200 million annually.

They emphasized their unique approach and clean ingredient list as key differentiators.

Meanwhile, Mark Cuban dropped out early. He said he didn’t understand the product or the market.

Kevin O’Leary followed, saying the retail space was too competitive.

Lori Greiner also stepped out, citing her lack of experience in the beauty space. Guest shark Alli Webb agreed the market was crowded and passed as well.

In contrast, Robert offered $400,000 for 20% equity. Kim countered with 15%, but Robert wouldn’t budge.

The couple explained they had already lowered their valuation from $6.9 million to $4 million for the pitch.

The sharks urged them to take the deal, calling it fair. But Tim and Kim stood firm.

They ultimately declined Robert’s offer and walked away without a deal.

Now, let’s take a look at our CurlMix update to see if Tim and Kim made the right decision.

Shark Tank CurlMix Update

Our CurlMix update revealed that the company saw strong growth following its Shark Tank appearance. By March 2019, CurlMix reached $900,000 in sales

Soon after, Tim and Kim raised $1.2 million in seed funding from investors like Jeff Weiner and Arlan Hamilton. This pushed their valuation to $12 million.

In 2021, they launched an equity crowdfunding campaign on WeFunder. They raised over $4.5 million from nearly 7,000 backers.

With the funds, they opened a 30,000-square-foot manufacturing facility in Chicago.

Additionally, in 2022, CurlMix’s annual revenue hit $10 million. During this period, their customer base grew from 100,000 to 260,000.

That same year, our CurlMix update found that the company secured a retail deal with Ulta Beauty and launched in 460 stores.

By 2023, CurlMix’s lifetime revenue exceeded $32 million.

Further, CurlMix continues to operate under its parent brand, Listener Brands, which also manages the 4C Only product line.

In June 2023, Listener Brands secured a $1 million investment from BrainTrust Fund to support expansion. Tim and Kim Lewis still own and actively run the business.

We’re calling this CurlMix update a success.

You can find the other company updates from Season 10 Episode 14 here:

• Zookies Cookies Update
• GOGA Goat Yoga Update
• Shower Toga Update

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.