Sleeping Baby Update | Shark Tank Season 6

With the hopes of being the first company from Season 6 of Shark Tank to earn an investment from the sharks, Brett and Stephanie Parker pitched their company, Sleeping Baby. Hoping to seek a $200,000 investment, the company designs zip-up baby swaddles. Before we get the exciting Sleeping Baby update, let’s first get an update on how the company performed in front of the sharks during the pitch. 

Shark Tank Sleeping Baby Update

Sleeping Baby Update

  • Entrepreneurs: Brett Parker and Stephanie Parker
  • Business: Baby Clothing
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 20% equity
  • Sharks: Daymond John

At the time of the Sleeping Baby pitch on Season 6 of Shark Tank, Brett and Stephanie had only sold about 25,000 units at a price point of $35 per unit. The company’s lifetime sales were just over $1 million when pitching on Shark Tank, which certainly impressed and gained interest from the sharks. 

SleepingBaby Poly Zipadee-Zip Swaddle Transition Baby Swaddle Blanket with Zipper, Cozy Baby Sleep Sack Wrap (Small 4-8 Months | 12-19 lbs, 25-29 inches | Classic Grey)

Cozy Zipadee-Zip Sleeper: Our comfortable Zipadee-Zip swaddle transition sack acts as a wearable blanket that not only keeps your baby warm and cozy, but acts as a swaddle transition as well. The unique starfish design provides the comforting, enclosed feeling of the swaddle but without limiting your baby’s full range of motion


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Potentially even more impressive is the fact that Sleeping Baby has been selling their products exclusively through their own website. Lori Greiner was already impressed with the couple’s backstory and the company’s financial numbers, so she was the first shark to make an official offer. Lori’s offer was $200,000 for 25% equity.

Kevin O’Leary wanted to also make a competitive offer, so he made a slightly better offer to Brett and Stephanie, offering $200,000 for just 20% equity in return. Daymond John immediately matched Kevin’s offer, leaving Sleeping Baby with three offers to consider up to this point.

Mark Cuban decided to drop out without making an offer. Robert Herjavec also dropped out, leaving the three other sharks in play with their offers. Brett and Stephanie considered all of the offers, but they specifically requested Daymond to consider $200,000 for 15% equity.  They ultimately agreed to 20% equity for $200,000.

Let’s now shift focus from the pitch to the Sleeping Baby update. Sadly, the deal with Daymond was never finalized after the episode aired during Season 6.

Sleeping Baby has managed to grow over the years and still has multi-million dollar annual revenues. We will keep you posted on any future Sleeping Baby update!

For more updates on companies from Shark Tank Season 6 Episode 1, be sure to check the links below:

Additionally, don’t forget to check out our Season 6 products page too!