Let Them Eat Candles Edible Birthday Candles Update | Shark Tank Season 15

While decorating her son’s birthday cake, Loree Sandler saw how regular candles melted and left wax all over the frosting. So she and her husband, Bob Michelson, came up with Let Them Eat Candles, real chocolate candles you can light, blow out, and eat. They make birthdays cleaner, tastier, and way more fun. Will this sweet idea light a spark with the sharks? Find out in our Let Them Eat Candles update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Let Them Eat Candles after Shark Tank.

Loree and Bob entered Shark Tank Season 15, seeking $250,000 for 10% equity in their edible birthday candle company. Ultimately, they got a deal from Lori Greiner for $250,000 for 18% equity.

In terms of a Let Them Eat Candles update, the company did not move forward with the deal made on Shark Tank, as it was never officially confirmed or listed in Lori Greiner’s portfolio. However, the company capitalized on the exposure by expanding into major U.S. retailers, launching new product lines, and boosting sales momentum post-airing.

Shark:	Result:
Lori Greiner	Accepted deal for $250,000 for 18% equity
Barbara Corcoran	$250,000 for 25% equity
Mark Cuban	No offer
Kevin O’Leary	No offer
Robert Herjavec	No offer

Shark Tank Let Them Eat Candles Pitch

• Entrepreneurs: Loree Sandler, Bob Michelson
• Business: Edible birthday candles
• Ask: $250,000 for 10% equity
• Result: $250,000 for 18% equity
• Shark: Lori Greiner

The husband and wife duo, Loree and Bob, are founders of Let Them Eat Candles. Their company makes premium chocolate candles that are edible.

The candles are made from milk or dark chocolate and come in seven different print designs.

Each candle has a short wick that burns for about one minute, just enough time to sing “Happy Birthday” and snap a photo. After blowing it out, you simply remove the wick and eat the rest.

During the pitch, Robert Herjavec asked how they came up with the idea. Loree explained that it all started while baking a birthday cake for her son.

After carefully decorating the cake, she noticed how regular candles dripped wax and ruined the final presentation. Frustrated, she looked for a better solution.

That led her to take pastry and chocolatier classes. She also researched custom mold-making, which eventually helped her develop a fully edible chocolate candle, with the exception of the short wick.

Next, the conversation shifted to cost and pricing. Bob shared the breakdown.

Each candle costs $0.85 to produce, wholesales for $1.69, and retails between $2.99 and $3.99. When sold directly to consumers, each unit is priced at $3.99.

In terms of sales, the numbers showed traction. Since launch, the business has generated $2.3 million in total revenue.

The previous year alone brought in $675,000, and they expected to close the current year at $1 million, with an estimated $100,000 in profit.

Loree added that Let Them Eat Candles had already launched in all Publix locations. They were also conducting pilot tests in Albertsons and Kroger. The next step was to scale into more national grocery chains.

However, they faced a clear challenge.

Because the product is made of chocolate, shipping requires temperature-controlled packaging. This makes shipping expensive and directly impacts their profit margins.

Kevin O’Leary said he believed the company had potential, but he didn’t think it was investment-ready yet. He estimated it would take another two to three years to scale, so for that reason, he dropped out.

Robert also went out. He explained that he was already working with a company that makes greeting cards that turn into cakes and didn’t want to create a conflict.

Mark Cuban followed suit. He didn’t believe the business could grow fast enough to become a strong investment.

That left only Barbara Corcoran and Lori Greiner at the table.

Barbara offered $250,000 for 25% equity. Lori countered with a different structure: $125,000 as a loan, plus $125,000 in cash, in exchange for 20% equity.

Loree and Bob made a counteroffer. They asked both sharks to partner together and offer $250,000 for 15% equity.

Lori declined the joint offer. She preferred to work alone and instead improved her deal to $250,000 for 18% equity.

Barbara chose to stick with her original offer.

In the end, Loree and Bob accepted Lori’s deal.

What happened following Shark Tank? Keep reading our Let Them Eat Candles update to find out.

Shark Tank Let Them Eat Candles Update

In terms of a Let Them Eat Candles update, we found that the deal made on Shark Tank with Lori Greiner did not officially close after the show.

As of now, there’s no confirmation from either Loree Sandler or Lori’s team, and the deal is not listed on Lori’s investment portfolio.

After the episode aired in March 2024, the company saw a noticeable boost in visibility. Their edible chocolate candles were restocked on their website and listed on Amazon shortly after.

In the months following the show, Let Them Eat Candles expanded into several major retail stores across the U.S.

These include Publix, Market Basket, Jewel Osco, Raley’s, Lunds & Byerlys, Giant, and Nothing Bundt Cakes.

Let Them Eat Candles also introduced new products like balloon-shaped chocolate candles, numbered candles, and fun message versions like “Happy Birthday,” “I Love You,” and “Party Time.”

In 2024, the business had already brought in $2.3 million in lifetime sales and was projected to make $1 million in sales that year alone.

You can order directly from their website. They’re also on Instagram, where they regularly share product updates.

If we get any more news on a Let Them Eat Candles update, we’ll let you know.

In the meantime, you can check out our other company updates from Season 15 Episode 17 by following the links below!

• Chefee Robotics 
• Lady Alpha Update
• Boona Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.