Let Them Eat Candles Edible Birthday Candles Update | Shark Tank Season 15

Entrepreneur Loree Sandler and her husband Bob Michelson pitched their candle company during Shark Tank Season 15. Let Them Eat Candles makes edible birthday candles so people can enjoy more than just the cake on their birthday. What will the sharks think of this interesting product? Find out in our Let Them Eat Candles update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to Let Them Eat Candles after Shark Tank!

Loree Sandler and Bob Michelson appeared on Shark Tank Season 15 and got a deal from Lori Greiner for $250,000 and 18% equity in their company. In terms of a Let Them Eat Candles update, the company is still in business and received a nice boost in sales after airing on Shark Tank.

Shark: Result:
Lori Greiner  Accepted deal for $250,000 for 18% equity 
Barbara Corcoran  $250,000 for 25% equity
Mark Cuban No offer
Kevin O’Leary No offer
Robert Herjavec  No offer

Shark Tank Let Them Eat Candles Update

Let Them Eat Candles update

  • Entrepreneurs: Loree Sandler, Bob Michelson
  • Business: Edible birthday candles
  • Ask: $250,000 for 10% equity
  • Result: $250,000 for 18% equity
  • Shark: Lori Greiner

The husband and wife duo Loree and Bob are founders of Let Them Eat Candles. Their company makes premium chocolate candles that are edible!

Edible Birthday Candles
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When you light Let Them Eat Candles, they last for about a minute, which is just long enough to sing ‘Happy Birthday’ and strike a pose for the cameras.

Although the candles themselves are edible, the wick is not. However, it is very short and plucks right out of the top.

Let Them Eat Candles come in milk chocolate and dark chocolate, and the choice of 7 different prints.

Robert Herjavec asks how they came up with such an interesting product. Loree says that one day, when she was baking a birthday cake for her youngest son, she became frustrated by the candles.

She spent a lot of time making a beautiful cake, only to have the waxy candles drip all over it during the celebration. That’s when she thought there had to be a way to invent edible candles.

This led to taking pastry and chocolatier classes. She eventually researched and found how to get molds made, and soon after, Let Them Eat Candles was born!

In terms of cost, they retail for between $2.99-$3.99 a unit. Further, they cost $0.85 to make and wholesale for $1.69. They sell directly to consumers for $3.99.

Additionally, they’ve done $2.3 million in sales since the inception of their business. In the year before filming, they did $675,000 in sales.

In the year of filming, they anticipate having $1 million in sales, but will only profit $100,000 off of that.

Their current goal is to expand into big-chain grocery stores. They’re currently in all Publix stores and are testing it in Albertson’s and Kroger.

However, their biggest challenge is shipping to customers, as it’s expensive to ship chocolate and keep it from melting.

Kevin O’Leary believes in what the entrepreneurs are doing and thinks they will do well. However, he also believes that it will take them 2-3 more years to get there, so for that reason, he’s out.

Robert Herjavec is already doing something similar, with a company that makes a card that turns into a birthday cake. For that reason, he’s next to go out.

Mark Cuban doesn’t think the company will be able to make enough sales to become investable. He goes out next.

Barbara Corcoran makes an offer of $250,000 for 25% equity.

Lori Greiner is also interested. She offers $125,000 as a loan, plus $125,000 cash, but she wants 20% equity.

The couple counters both Barbara and Lori and asks if the two sharks would consider going in together for 15% equity. Although, Lori says she doesn’t need a partner.

With that, Lori counters $250,000 for 18% equity while Barbara decides to stick with her offer. In the end, they take Lori’s offer.

What happened following Shark Tank? Keep reading our Let Them Eat Candles update to find out!

In terms of a Let Them Eat Candles update, we’re betting the company will receive a nice boost in sales following their appearance on Shark Tank! Perhaps they will even do better than their anticipated year-end goal!

In addition to the candles shown on Shark Tank, they are also getting ready to launch a new line of more decorative, edible candles.

Be sure to look for those on the Let Them Eat Candles website, Amazon, and a store near you! Customer reviews reveal that their candles are a popular choice!

Once the dust settles, we will circle back for a more detailed Let Them Eat Candles update.

In the meantime, you can check out our other company updates from Season 15 Episode 17, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!