Nourish + Bloom Market Update | Shark Tank Season 15

A lot of people in Georgia don’t have a place nearby to buy fresh, healthy food. Jilea and Jamie Hemmings ran into this problem themselves after moving from Chicago. So they started Nourish + Bloom Market, a fully automated grocery store that stays open 24/7 and sells fresh, nutritious food. Will their cutting-edge way of shopping bring them a deal? Find out in our Nourish+ Bloom Market update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Nourish + Bloom Market after Shark Tank.

Jamie and Jilea entered Shark Tank Season 15, seeking $400,000 for 5% equity in their grocery store concept. Ultimately, they left without a deal.

In terms of a Nourish + Bloom Market update, the company is still in business. In fact, they used the exposure from Shark Tank to grow their business, open new stores, and bring their technology to more communities.

Shark:	Result:
Mark Cuban	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Jason Blum	No offer

Shark Tank Nourish + Bloom Market Pitch

• Entrepreneurs: Jamie and Jilea Hemmings
• Business: Autonomous grocery store
• Ask: $400,000 for 5% equity
• Result: No deal
• Shark: None

The husband-and-wife duo Jamie and Jilea came to Shark Tank to pitch Nourish + Bloom Market, their tech-powered grocery concept designed to solve food insecurity in underserved communities.

They explained that 1 in 8 Americans live in food deserts, where access to fresh, healthy groceries is limited.

To address this, they created Nourish + Bloom Market. Their mission is to build micro markets in these areas, giving people direct access to fresh food that wasn’t previously available.

They already launched a flagship store in Georgia, which runs on a fully automated system.

To shop, customers first download the Nourish + Bloom app and add their payment information. At the store, they scan a QR code at the entrance to enter.

Once inside, they pick up the items they need. The store’s AI technology automatically tracks their purchases and bills them as they leave.

A digital receipt is sent to their phone, making checkout seamless. The entire system is cashier-free, and only one person is needed to run the store.

Jamie and Jilea said they built the Georgia location in 2022 for $1.5 million. Since opening, it has made $800,000 in lifetime sales.

However, they admitted the business is not yet profitable. In the month before filming, they brought in $22,000 in revenue.

Looking ahead, they plan to scale using several different models. These include container stores, smart vending machines, and satellite locations, which can be placed in high-traffic areas like hotels.

They believe the container store model will be the most profitable. It costs around $400,000 to build and is expected to yield 25% profit margins.

At this point, Lori Greiner shared that while she admired their mission, she didn’t feel she could contribute meaningfully. So, she went out.

Barbara Corcoran echoed Lori’s concerns. She didn’t fully understand what she would be investing in and decided to pass as well.

Mark Cuban asked how much they had raised so far. Jilea explained they secured $440,000 from friends and family and received an SBA loan of $875,000.

Further, they have a couple of convertible notes totaling $250,000.

Guest shark Jason Blum said the concept felt a bit unclear. He thought they were trying to expand too quickly without a clear direction, so he went out next.

Kevin O’Leary raised concerns about the technology. He said the complexity made the business risky. He passed, too.

Finally, Mark said the financials made it hard to justify an investment. For this reason, he was out

Still, he added that if they ever opened a location in Texas, he’d be happy to introduce them to the right people to help grow.

Although they didn’t get a deal, Jamie and Jilea left with useful feedback and a potential future connection with Mark.

Keep reading our Nourish + Bloom Market update to find out what happened following Shark Tank!

Shark Tank Nourish + Bloom Market Update

We were able to speak with Jilea for an exclusive Nourish + Bloom Market update to find out what’s been going on since Shark Tank.

“We can confidently say that our business has seen growth and expansion opportunities since our Shark Tank experience,” Jilea told us.

Regarding the pitch, Jilea shared that if she could go back, she would have shown a demo of how the AI Fridge works to better illustrate the technology behind the concept.

Regardless, Jilea told us she was thankful for the “opportunity to share our passion and vision with millions of viewers and receive valuable feedback from the sharks.”

Looking ahead to a future Nourish + Bloom Market update, Jilea and Jamie are set to open three new stores in Atlanta, Georgia, in 2024.

Further, Jilea told us that they have also received “tremendous interest from cities across the country eager to welcome a Nourish + Bloom Market.”

A lot has happened since our last chat with Jilea. And here’s what we found;

First, their flagship 24-hour autonomous grocery store in Fayetteville, Georgia, is still in operation.

Second, in Fall 2024, they opened a second full store in Cascade Heights, a neighborhood in southwest Atlanta.

That same year, they secured two separate city grants from Invest Atlanta, one for $600,000 and another for $50,000, to fund the development of two container-style micromarkets.

These smaller, unmanned units were aimed at serving communities in food deserts.

One of them was planned for the Pittsburgh Yards area in Atlanta, while the other would be located elsewhere in the city. They also funded a third container themselves.

In May 2025, the brand became the first autonomous grocery store in the U.S. to accept SNAP EBT payments through its frictionless checkout system.

This move made Nourish + Bloom Market not just tech-forward but also more inclusive for families relying on food assistance programs.

In June 2025, they made headlines again by showcasing their technology at Atlanta Tech Week.

There, they introduced smart coolers and smart lockers that could serve not only in food markets but also in hotels, residential buildings, and more.

They also announced an exciting new initiative, partnering with local food truck chefs to bring more flavor and community energy to their offerings.

Around the same time, the company launched a Wefunder crowdfunding campaign to help fuel further expansion.

At the time of this writing, they had raised just over $10,000 toward their $58,000 goal.

You can still shop and learn more by visiting the Nourish + Bloom Market website.

We will keep an eye on the Hemmings and bring you more progress reports in our next  Nourish + Bloom Market update.

Before you go, you can check out our other company updates from Season 15, Episode 18 by following the links below!

• Overplay Update
• The Murder Mystery Co. Update
• Nowhere Bakery Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.