Ice Age Meals Update | Shark Tank Season 8

Chef and fitness enthusiast Nick Massie noticed a gap in the market for convenient, nutritious meals that fit the paleo diet. So, he created Ice Age Meals—healthy, frozen options designed for athletes and health-conscious individuals. His mission was to make clean eating easier without compromising on quality or flavor. Will this business entice the sharks to invest? Find out in our Ice Age Meals update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Ice Age Meals after Shark Tank.

Nick appeared on Shark Tank Season 8 to pitch Ice Age Meals seeking $1,000,000 for a 10% equity. Sadly after his pitch, all the sharks declined to invest as they were skeptical of his high valuation.

In terms of an Ice Age Meals update, the company faced financial challenges, which eventually forced them to close their kitchen. However, they rebounded and introduced fresh products. These moves paid off, doubling their annual revenue to around $4 million.

Shark	Result
Mark Cuban	No offer
Daymond John	No offer
Barbara Corcoran	No offer
Robert Herjavec	No offer
Lori Greiner	No offer

Shark Tank Ice Age Meals Pitch

• Entrepreneur: Nick Massie
• Business: Frozen paleo meals
• Ask: $1,000,000 for 10% equity
• Result: No Deal
• Sharks: None

Nick opened his pitch with a poem that initially threw the sharks off, but he quickly brought their focus back by offering samples of his best-selling butternut squash lasagna.

He was seeking an investment to scale his business and expand Ice Age Meals, with the goal of turning it into a household name.

Ice Age Meals are frozen dishes crafted specifically for the paleo diet, designed to offer high nutritional value without added sugars or preservatives.

Each meal is made from organic vegetables, meats, fish, and fruits, providing a well-balanced diet that’s free of refined grains, gluten, and dairy.

The meals emphasize natural sources of protein and healthy fats, like avocados and nuts, making them a great choice for anyone focused on clean eating.

The convenience is a big plus—you can heat them up in the microwave, making them perfect for busy individuals.

This allows for a healthy, paleo-friendly diet without sacrificing quality or flavor.

The sharks were intrigued by the idea but wanted to see the sales numbers.

In response, Nick revealed he had brought in $1.5 million in revenue last year. 

The sharks were impressed, particularly by his margins. Each meal costs $3 to produce and is sold for $10.

Then Nick shared his background, but things took a turn when the $10 million valuation came up.

Instead of explaining his high valuation, he asked the sharks to simply trust him, which didn’t sit well with them.

Kevin O’Leary was the first to exit the negotiations, humorously poking fun at Nick’s poem.

Mark Cuban followed shortly after. Robert Herjavec, with his own playful rhyme, expressed that he loved the story and the name but felt the valuation didn’t make sense, so he decided not to invest.

Daymond John and Lori Greiner also decided to pass, with Lori advising Nick to reconsider his valuation.

Ultimately, Nick left without a deal. Now, let’s take a look at our Ice Age Meals update to see where the company stands today.

Shark Tank Ice Age Meals Update

Our Ice Age Meals update found that the company faced a tough loss of $500,000 in October 2021, which ultimately led to the closure of their kitchen in November 2022.

Despite the challenges, Nick didn’t back down. He reached out to his customers for support, and their response made a real difference.

By early 2023, Ice Age Meals consolidated its operations into a single facility, which improved efficiency in both production and shipping.

Nick also expanded into new territory with the launch of Ice Age Culinary.

Our Ice Age Meals update found that the company now offers virtual cooking classes.

This includes a popular 21-Day Culinary Challenge that teaches participants to make paleo-friendly dishes in under 21 minutes.

This shift, along with new products like paleo jerky and spice blends, helped the business regain its footing.

At the time of this writing, Ice Age Meals has grown to around $4 million in annual revenue—double its revenue before its appearance on Shark Tank.

Despite not getting a deal on Shark Tank, we are calling this Ice Age Meals update a success.

For updates on the other products featured in Season 8 Episode 2, check out the links below:

• The Lapel Project Update
• GoodHangups Magnetic Hangers Update
• TactiBite Fish Call Update

Before you go, check out our Shark Tank Season 8 page for more updates.