Mella Pet Care Update | Shark Tank Season 15

Anya Babbitt’s dog, Mella, got really sick and almost died from kennel cough. That experience showed her how hard and stressful it can be to take a pet’s temperature at home. So she teamed up with Ben Seidman and Daniella Morgan-Pascualvaca to create Mella Pet Care, a line of smart pet health devices designed to make vet visits easier and more comfortable for animals. Will the sharks see the future of pet care in this simple fix? Let’s find out in our Mella update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Mella Pet Care after Shark Tank.

Ben, Anya, and Daniella entered Shark Tank Season 15, seeking $250,000 for 2.5% equity in their pet care products. They ultimately made a deal with Mark Cuban for $250,000 for 6% equity.

In terms of a Mella Pet Care update, the company gained strong momentum after airing, generating $160,000 in sales and forming partnerships with over 1,000 veterinary clinics. Mella Pet Care also expanded its product line and grew to 225,000 app users.

Shark:	Result:
Mark Cuban	Accepted deal for $250,000 for 6% equity
Daymond John	No offer
Lori Greiner	No offer
Kevin O’Leary	No offer
Daniel Lubetzky	No offer

Shark Tank Mella Pet Care Pitch

• Entrepreneurs: Ben Seidman, Anya Babbitt, and Daniella Morgan-Pascualvaca
• Business: Connected pet care devices
• Ask: $250,000 for 2.5% equity
• Result: $250,000 for 6% equity
• Shark: Mark Cuban

Ben, Anya, and Daniella entered Shark Tank to pitch Mella Pet Care, a company focused on making vet visits easier and less stressful for pets.

Their main product, the Mella Pro Smart Thermometer, takes a pet’s temperature under the foreleg.

The device connects to a mobile app, letting pet owners monitor and share their pet’s temperature data directly with their veterinarian.

In addition, they introduced the Biggie Pro Scale, which tracks weight and body fat. Like the thermometer, it also syncs with the app.

Together, these tools form what the founders call a full pet health ecosystem, built to help pets live longer, healthier lives.

Their system uses millions of data points, factoring in breed, size, gender, and more, to provide more accurate, tailored readings.

The company sells to both veterinary clinics and consumers through its website. In just over a year, they’ve placed their products in more than 1,000 vet clinics and sold over 2,500 thermometers.

So far, they’ve generated around $160,000 in revenue, without spending a dollar on advertising.

Their customer acquisition cost is just $4. The Mella Pro costs $40 to manufacture and sells for $149, giving them strong margins.

Mark Cuban asked about competitors. The team explained that while other digital thermometers exist, none collect and sync data the way Mella does.

However, Mark wasn’t convinced. He felt their sales didn’t reflect the time they’ve already been in business.

Kevin O’Leary had similar concerns. He asked whether Mella saw itself as a medical device company or a data company. He added that he’d be more interested if they leaned fully into the data side.

Anya explained they focused first on testing with veterinarians before launching fully to consumers.

Ben added that they’d only done a soft launch and expected to reach $500,000 in sales by the end of the year.

Lori Greiner liked the product and margins but felt it was still too early. She bowed out.

Kevin didn’t see enough of a data angle to stay in. He passed too. Daymond John also stepped away, saying he wasn’t sure how he could add value.

Mark was the only one still interested. He offered $250,000 for 6% equity.

Guest shark Daniel Lubetzky said he liked the team but didn’t agree with their valuation. He added that his offer would have been worse than Mark’s, so he stepped aside.

Anya countered Mark with $350,000 for the same 6% equity. Mark refused to raise his offer. Instead, he offered to consider structuring part of the deal as advisory shares.

Ben asked if Mark’s company, Cost Plus Drugs, had plans to enter pet care. Mark confirmed they were actively building pet-focused software.

Ben replied that Mella was working on similar plans. That shared vision sealed the deal.

With that, the founders accepted Mark’s $250,000 offer for 6% equity.

What happened following Shark Tank? Keep reading our Mella Pet Care update to find out!

Shark Tank Mella Pet Care Update

In terms of our Mella Pet Care update, we found that the deal with Mark Cuban successfully closed.

In the days and weeks following the episode, Mella saw a huge spike in interest. Their flagship product, the Mella Pro Thermometer, quickly sold out.

They used the momentum to appear at the Global Pet Expo later that same month.

At the time, Mella products were already being used in over 1,300 veterinary clinics across 15 countries.

In June 2024, Mella announced a major partnership with Vetspire, a digital platform for veterinary clinics.

The integration allowed health data from Mella’s devices to automatically sync with the clinic software, cutting down on manual entry.

Further, they launched app versions for Mac and Windows, priced at $15 per month or $90 per year, making their tech more accessible to both vets and pet parents.

According to our Mella Pet Care research, the company is working on new products like a chip reader, pulse oximeter, and smart pet bowl to grow their connected health ecosystem.

They also earned third place in the Pet Tech Innovation category at Global Pet Expo and teamed up with rescue groups like PAWS Chicago, Muddy Paws Rescue, and North Shore Animal League.

If you want to monitor your pet’s temperature and health at home with the same tools used by real veterinarians, order directly from their site. You can also follow them on Instagram.

We’ll share more if there’s another Mella Pet Care update in the future.

In the meantime, you can check out our other company updates from Season 15 Episode 16 by following the links below!

• Funky Mello Update
• Fila Manila Update
• Da Vinci Eye App Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.