Dermovia Lace Your Face Update | Shark Tank Season 9

Dermovia (Lace Your Face) is a skincare company that was featured on Shark Tank in the final episode of Season 9. Anita Sun Eisenberg and Mariella Scott came on to Shark Tank to make their company pitch and ask for an investment of $350,000 in exchange for 10% equity. One shark would ultimately strike a deal with the company, but let’s take a closer look at how everything went during the negotiations before we give you a Dermovia update.

Shark Tank Dermovia Lace Your Face Update

Dermovia Lace Your Face Update

  • Entrepreneurs: Anita Sun Eisenberg and Mariella Scott
  • Business: Beauty / Face Masks
  • Ask: $350,000 for 10% equity
  • Result: $350,000 for 15% equity
  • Sharks: Lori Greiner

A single unit of the product costs about $15 for Dermovia to produce. The package of four compression face masks is priced at just under $60. During the 2016 calendar year, the company managed to generate just over $1 million in revenue and had only slipped a little during 2017.

LACE YOUR FACE Patented Compression Facial Mask, AS SEEN ON SHARK TANK, Reusable Biodegradable Cotton Anti Aging Skin Care, Hydrating Rose Water, Single

Designed with a proprietary blend of high-performance wearable compression fabric to enhance absorption to every layer of skin in three steps: open pores, infuse nutrients and seal to protect

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Anita and Mariella took their product to retail and faced several challenges, but believe a different path might suit their product better.

Mark Cuban and Robert Herjavec were not interested at all, due to not knowing anything about the space and dropped out. Lori Greiner initially didn’t show interest either until she learned about a $1 million purchase order.

Once she learned this information, she decided to make an offer of $350,000 in exchange for 15% equity in the company. Anita and Mariella ultimately accepted Lori Greiner’s offer and became partners with her.

Our Dermovia update will focus on the progress that the company has made with Lori Greiner as a partner. The agreement between Dermovia and Lori was quickly finalized and sales rocketed to new levels after Shark Tank.

A new line of products was also developed several months after Shark Tank aired the episode featuring the company which has allowed it to grow to more than $3 million in sales per year. The future looks bright for future Dermovia updates can continue to be seen by interested customers on its website.

You can find the other company updates from Season 9 Episode 24 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.