The Original Stretchlace Shoelace Update | Shark Tank Season 12

Jamie and David Montz set out to solve a relatable problem by turning any laced shoe into a slip-on. The husband-and-wife duo have done just that, with their stretchy shoelaces. Will they tie up a deal on Shark Tank Season 12? Find out in The Original Stretchlace update!

If you’re short on time, here’s a quick overview of what happened to The Original Stretchlace after Shark Tank!

The Original Stretchlace appeared on Shark Tank Season 12 and left with a deal from Robert Herjavec for $100,000 for $30% equity. In terms of a The Original Stretchlace update, the company now has products that are sold in Walmart, Target, and other retail stores and has continued to expand its product line since Shark Tank.

Shark:  Result:
Robert Herjavec Accepted deal of $100,000 for $30% equity
Lori Greiner No Offer
Mark Cuban No Offer
Kevin O’Leary No Offer
Daniel Lubtezky No Offer

Shark Tank The Original Stretchlace Update

the original stretchlace update

  • Entrepreneur: Jamie and David Montz
  • Business: Product that turns any laced shoe into a slip-on
  • Ask: $100,000 for 15% equity
  • Result: $100,000 for $30% equity
  • Shark: Robert Herjavec

Jamie and David brought The Original Stretchlace to Shark Tank Season 12 Episode 24. Their stretchy shoelaces make putting on and taking off shoes an easy task.

Stretchy Shoe Laces
The Original Stretchlace - Flat Elastic Shoelaces

The Original Stretchlace allows you to put your best foot forward without fussing with tight knots and worn-out laces. Our easy-to-use shoe strings are specially designed for any sneaker, instantly turning them into slip-ons without shoelace anchors or locks.

We earn a commission if you make a purchase, at no additional cost to you.

Before we go deep into The Original Stretchlace update, let’s talk about what led to the creation of the product and how the pitch turned out. Just like every other mom, Jamie Montz found herself having to tie her kid’s shoelaces one too many times.

She sought to find a solution to the problem and when she found none, she created one herself. The result was The Original Stretchlace.

Along with her husband, the two started selling stretchy shoelaces in 2015 and quickly found out that their product’s market was larger than they anticipated.

From people with declining motor skills to athletes, their consumer base was huge.

By the time they presented on Shark Tank in 2020, the business was running successfully enough that Jamie was able to resign from her post as the eCommerce Director at Amazon to run the business full-time.

The sharks were quite impressed with the company, but also with Jamie.

The product retails for between $9.99-$13.99 and costs $1.49-$2.14 to make. In terms of sales, in the previous year, they made $221,000 in sales.

However, in the current year, at the time of filming, they expect to do $165,000. Jamie says that COVID-19 has really hurt their sales.

Robert Herjavec is impressed with Jamie and refers to her as a “20-year Amazon goddess,” before going out.

Kevin O’Leary, while impressed, refers to the couple as “shoelace cockroaches” and drops out.

Meanwhile, guest shark Daniel Lubtezky has a different take, questioning the Montz’s drive as an entrepreneur before going out.

Lori Greiner disagrees with Daniel but feels that the product just isn’t the right fit for her.

Then, it was down to the Dallas Mavericks owner, Mark Cuban, who advised that the Montz would enjoy better success without an investor.

Just as the two are about to walk off the set, Robert comes back in with a deal of $100,000 for 33% equity, much to the behest of Kevin and Mark. The husband and wife counter Robert’s offer at 25% equity and he says no.

They then counter him again with 30%. Robert agrees to the deal, and the couple leaves Shark Tank Season 12 with a deal for The Original Stretchlace.

So, what happened next? Keep reading The Original Stretchlace update to find out what happened following the tank!

We have great news to report in The Original Stretchlace update. Since the episode aired in May 2021, The Original Stretchlace has continued to grow and is now sold in Walmart and Target!

Along with a growing retail presence, sales seem to be soaring on Amazon too. The Original Stretchlace has an average rating of 4.5 stars, with over 6,000 reviews.

Their product line has also expanded to include tie-less straps, bow clips, and many different styles of laces to choose from. Check the out on The Original Stretchlace website.

For more updates on companies featured on Shark Tank Season 12 Episode 24, be sure to check out:

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page!

Website | + posts

Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!